Introduction of a Points Program
First written in FY2020-Q2. 10 of 12 entries say "Advanced", first in FY2020. Latest entry: 2026-10-30.
1 other company's latest entry also says "Advanced".
- 2026-10-30Advancedkabu-ir.comA new promotional initiative offering free extra-large servings of rice through the official app was reported.
- FY2026AdvancedAnnual report
「The “OOTOYA POINT＋” app-based rank program was introduced, strengthening efforts to encourage visits.」
In addition to existing app and points initiatives, the app-based rank program “OOTOYA POINT＋” was introduced. - 2026-05-08AdvancedEarnings
「We introduced “Ootoya POINT+,” an app-rank program, to the official app to strengthen initiatives to encourage visits.」
The initiatives were expanded from existing app and coupon measures to the introduction of an app-rank program. - FY2025AdvancedAnnual report
「In addition to the existing app points redemption coupons, monthly OOTOYA coupons and coupons encouraging lapsed customers to return were distributed.」
In addition to existing app points initiatives, monthly coupons and coupons for lapsed customers were introduced, expanding measures to encourage repeat visits. - FY2025-H1AdvancedAnnual report
「We strengthened efforts to encourage visits by distributing coupons through the OOTOYA app and taking other measures.」
Coupons distributed through the OOTOYA app were implemented as a measure to encourage visits. - FY2024AdvancedAnnual report
「・Strengthening efforts to encourage visits through increased media exposure and other measures, and strengthening efforts to encourage repeat visits through use of the app」
The new medium-term management plan explicitly set out initiatives to encourage visits and repeat visits through media exposure and use of the app. - FY2024-Q3AdvancedAnnual report
「In November, coupons for the “OOTOYA New Rice Festival” were distributed through the OOTOYA app, and OOTOYA’s “Manpuku Bag” lucky bags were sold.」
As specific measures under existing points and promotional initiatives, New Rice Festival coupons were distributed and lucky bags were sold through the OOTOYA app. - FY2024-Q1AdvancedAnnual report
「To improve customer convenience, various sales promotion activities were carried out, including the revamp of the OOTOYA official app's stamp-card feature.」
Existing points and promotional initiatives were advanced through the specific measure of revamping the official app's stamp-card feature. - FY2023-Q3AdvancedAnnual report
「The company also revamped the official Ootoya app, including by adding a stamp-card function, to improve customer convenience, and distributed Ootoya Gohan Day coupons on the 8th of each month.」
In addition to existing points and promotional initiatives, a stamp-card feature was added to the official app and monthly coupons were distributed. - FY2020AdvancedAnnual report
「The company also introduced a new loyalty points service and rolled out measures including a double-points promotion.」
After introducing the new loyalty points service, the company rolled out specific promotional measures including a double-points promotion. - FY2020-Q3RestatedAnnual report
「The company also implemented measures including the sale of limited-time menus and seasonal desserts and the introduction of a new loyalty points service.」
The new loyalty points service continues as a customer initiative alongside limited-time menus and seasonal desserts. - FY2020-Q2First statedAnnual report
「The company also implemented measures including the sale of limited-time menus and seasonal desserts and the introduction of a new loyalty points service.」
The new loyalty points service is identified for the first time as a customer initiative alongside limited-time menus and seasonal desserts.