Strengthening Marketing, PR and Communications
First written in FY2017. 16 of 18 entries say "Advanced", first in FY2020. Latest entry: 2026-08-10.
8 other companies' latest entry also says "Advanced".
- 2026-08-10AdvancedEarnings
「Regarding promotion, we rolled out the new message “Good for the body,” expressing the desire to satisfy both the heart and body from the starting point of “deliciousness,” and produced a web video featuring a popular actor as narrator, which we released on the official YouTube channel and other platforms.」
Promotional activities were expanded through the rollout of the new message and release of a web video. - FY2026AdvancedAnnual report
「The Company aired a new commercial nationwide on terrestrial television and train-video screens featuring a well-known voice actor as both vocalist and narrator. It also introduced “Ootoya POINT+,” an app-ranking program through the official app, strengthening initiatives to encourage store visits.」
The Company expanded its advertising and sales-promotion channels through nationwide commercials featuring a well-known voice actor, train-video screens and the app-ranking program “Ootoya POINT+.” - FY2026-H1AdvancedAnnual report
「To attract customers, the Company strengthened initiatives to encourage store visits by increasing media exposure through television commercials and train-video advertising and distributing Ootoya app coupons.」
The Company continued and expanded initiatives to encourage store visits by combining television commercials, train-video advertising and app coupons. - FY2025AdvancedAnnual report
「Under these circumstances, the Group sold limited-quantity and collaboration menu items offering high added value and the flavors of the season. In addition to its existing app points-exchange coupons, it distributed Ootoya monthly coupons and coupons encouraging customers who had stopped visiting to return. It also worked to increase media exposure by placing advertisements on train-video screens and pillar signage in the Tokyo metropolitan area.」
The Company expanded methods of encouraging store visits and increasing brand exposure, including monthly coupons, coupons for lapsed customers, train-video screens and pillar signage. - FY2025-H1AdvancedAnnual report
「The Company also offered seasonal limited-time menus featuring the flavors of the season, ran commercials on train-video screens and pillar signage in the Tokyo metropolitan area, increased media exposure and distributed Ootoya app coupons, thereby strengthening initiatives to encourage store visits.」
The Company expanded initiatives to encourage store visits by combining seasonal limited-time menus, train-video screens and pillar signage in the Tokyo metropolitan area, media exposure and Ootoya app coupons. - FY2024AdvancedAnnual report
「In the domestic directly operated business, the Company also sold a limited-quantity “Luxury Mixed Fry Set Meal” on 8 January, the annual “Ootoya Set Meal Day,” as well as limited-quantity menu items as part of a “Korean Fair” and a limited-time menu developed through an industry-academic collaboration around the themes of food waste and nutritional balance. In addition, it ran television commercials and other advertising and carried out sales-promotion activities. As a result, both sales and segment profit improved from the previous year.」
The Company implemented marketing measures combining limited-quantity and promotional products, industry-academic collaboration menus, television commercials and sales-promotion activities. - FY2024-Q3AdvancedAnnual report
「In November, the Company distributed “Ootoya New Rice Festival” coupons through the Ootoya app, sold Ootoya gift bags called “Manpuku Bags,” ran television commercials and carried out various advertising and sales-promotion activities. As a result, both sales and segment profit improved from the same period of the previous year.」
The Company added specific advertising and sales-promotion measures, including app coupons, gift bags and television commercials, and reported improved sales and segment profit in the domestic directly operated business. - FY2024-Q1AdvancedAnnual report
「The Company introduced new advertising, including new television commercials from April, and carried out various sales-promotion activities, including revamping the stamp-card function of the official Ootoya app to improve customer convenience. As a result, both sales and segment profit improved from the same period of the previous year.」
The Company added and specified its advertising and sales-promotion channels, including new television commercials from April and the revamped stamp-card function in the official app, and also reported improved sales and profit in the domestic directly operated business. - FY2023-Q3AdvancedAnnual report
「The Company also revamped the official Ootoya app by adding a stamp-card function, improving customer convenience, and distributed “Ootoya Rice Day” coupons on the 8th of each month. In addition, it ran television commercials and other advertising and carried out various sales-promotion activities. As a result, sales improved from the same period of the previous year.」
The Company added a stamp-card function to its official app, distributed monthly coupons and ran television commercials, thereby specifying its advertising and sales-promotion channels. - FY2023-Q2AdvancedAnnual report
「In addition, the Company distributed “Ootoya Rice Day” app coupons on the 8th of each month, ran television commercials and other advertising and participated in television program projects. As a result of the increased exposure, sales improved from the same period of the previous year.」
The Company expanded its advertising and sales-promotion channels, including monthly app coupons, television commercials and participation in television program projects, and reported increased exposure and improved sales. - FY2023-Q1AdvancedAnnual report
「In addition, the Company distributed “Ootoya Rice Day” app coupons on the 8th of each month, ran television commercials and carried out various advertising and sales-promotion activities. As a result, sales improved from the same period of the previous year.」
The Company distributed app coupons on the 8th of each month, ran television commercials and carried out sales-promotion activities, which it states contributed to improved sales. - FY2022AdvancedAnnual report
「As a result of regularly offering promotional menus, running television commercials and carrying out various advertising and sales-promotion activities, both sales and segment profit improved from the previous consolidated fiscal year.」
The Company offered promotional menus, ran television commercials and carried out sales-promotion activities, improving sales and segment profit in the domestic directly operated business from the previous year. - FY2022-Q3AdvancedAnnual report
「In the domestic directly operated business, while the effects of the spread of COVID-19 continued, the Company opened limited-time prepared-food retail outlets at department stores and other locations, regularly offered promotional menus, ran television commercials and carried out various sales-promotion activities. As a result, both sales and segment loss improved from the same period of the previous year.」
In addition to its previous information-dissemination measures, the Company ran television commercials and other advertising and carried out sales-promotion activities. - FY2020AdvancedAnnual report
「In conjunction with 8 January’s “Ootoya Set Meal Day,” the Company produced a concept video, strengthened information dissemination through various social media platforms and worked to raise awareness.」
The Company produced a concept video and strengthened information dissemination through social media as brand-promotion measures. - FY2018Shift from marketing toward a PR focusAnnual report
「⑥ Promoting PR activities」
The scope of the wording was narrowed from the previous “strengthening marketing and PR communications” to promoting PR activities. - FY2017First statedAnnual report
「④ Strengthening marketing and PR communications」
The Company stated for the first time that strengthening marketing and PR communications would be a specific measure to establish the brand and promote medium- to long-term development.