Recovery in Existing-Store Sales in Japan
First written in FY2020-Q1. 24 of 32 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-10-09.
The whole theme swung hardest in 2020: 16 of 45 companies on the "Worse" side.
16 other companies' latest entry also says "Advanced".
- 2026-10-09Advancedgoogle.com
「OOTOYA Holdings — rose for a third straight day; September same-store sales up 6%, average customer spend up 3% [DZH Individual Stock Information]」
New results were reported showing that September same-store sales rose 6% and average customer spend increased 3%. - FY2026AdvancedAnnual report
「As a result, sales in the domestic company-operated business for the current consolidated fiscal year were ¥22,916 million, up 20.2% year on year, and segment profit was ¥987 million, up 62.0% year on year.」
Sales and profit in the domestic company-operated business improved, and the document records results from menu, commercial and app initiatives aimed at improving the existing business and encouraging store visits. The recovery in same-store sales is presented as continuing progress. - FY2026-H1AdvancedAnnual report
「In store operations, the company focused on recruiting and developing personnel and strengthening its operating structure through appropriate staffing based on store sales, among other initiatives to improve customers’ in-store experience. As a result, same-store sales at Ootoya Gohandokoro remained firm.」
To recover same-store sales, the company recruited and trained personnel, adjusted staffing appropriately, and improved the in-store customer experience. The document states that same-store sales remained firm. - FY2025AdvancedAnnual report
「In addition, to serve customers on a wider range of occasions, the company brought forward opening times at several dozen stores, mainly in Tokyo and the 3 surrounding prefectures, Tokyo, Kanagawa, Saitama and Chiba, in an effort to increase customer traffic.」
The company brought forward opening times at several dozen stores in Tokyo and the 3 surrounding prefectures, adding an existing-store initiative aimed at increasing customer traffic. - FY2025-H1AdvancedAnnual report
「In the domestic company-operated business, the company revised the core menu in July, adding numerous new items focused on healthy eating, and sold limited-time "Asian Gourmet" menus, 30,000-meal limited-edition large horse mackerel fry set meals, and domestic eel rice bowls. As a result of airing new commercials and increasing media exposure, both sales and segment profit improved from the previous year.」
The company revised the core menu in July, offered limited-edition menus, aired new commercials, and increased media exposure. Sales in the domestic company-operated business increased 16.8% year on year, and segment profit increased 23.2%. - FY2024AdvancedAnnual report
「The company focused on recruiting and training personnel and strengthened its operating structure, including through appropriate staffing based on store sales conditions, adapting its initiatives to changes in the business environment. As a result, same-store sales at Ootoya Gohan-dokoro remained firm.」
The company recruited and trained personnel and adjusted staffing according to sales conditions, and stated that same-store sales remained firm. - FY2024-Q3AdvancedAnnual report
「The company implemented measures including changes to the core menu, with a focus on refining its products and addressing soaring raw material prices. Same-store sales at Ootoya Gohan-dokoro remained firm.」
The company revised the core menu to improve its products and address soaring raw material prices, and stated that same-store sales remained firm. - FY2024-Q2AdvancedAnnual report
「In the domestic company-operated business, the company revised the core menu in July and sold seasonal "summer vegetable" menus, limited-time "Asian" menus, 10,000-meal limited-edition large horse mackerel fry set meals, and domestic eel rice bowls. As a result of advertising including television commercials, both sales and segment profit improved from the previous year.」
The company revised the menu, offered seasonal and limited-time products and other limited-edition products, and aired television commercials. Sales in the domestic company-operated business increased 24.9% year on year, and segment profit improved from a loss in the previous year to a profit of ¥269 million. - FY2024-Q1AdvancedAnnual report
「In the domestic company-operated business, the company conducted advance sales of the revamped core menu and sold seasonal "Spring in Full Bloom" menu items featuring seasonal ingredients, as well as collaborative menu items supervised by a fitness-focused YouTuber. It also aired new television commercials from April and carried out various sales promotion activities, including revamping the stamp-card function of the official Ootoya app to improve customer convenience. As a result, both sales and segment profit improved from the previous year.」
The company implemented the core menu, seasonal and collaborative menus, television commercials, and app enhancements. Sales in the domestic company-operated business increased 19.1% year on year, and segment profit improved from a loss in the previous year to a profit of ¥102 million. - FY2023-Q3AdvancedAnnual report
「In the domestic company-operated business, the company sold popular past menu items as monthly "revival" menus, as well as seasonal limited-time menus featuring fresh saury and quantity-limited menus featuring domestic Japanese Black beef sukiyaki hot pot. It also revamped the official Ootoya app, including by adding a stamp-card function, to improve customer convenience, and distributed Ootoya Gohan Day coupons on the 8th of each month. In addition, it conducted advertising including television commercials and various sales promotion activities. As a result, sales improved from the previous year.」
The company implemented product initiatives, revamped the app, and offered coupons and television commercials. Sales in the domestic company-operated business increased 25.3% year on year. Additional measures aimed at recovering same-store sales were recorded. - FY2023-Q2AdvancedAnnual report
「In the domestic company-operated business, the company worked on menu offerings tailored to store locations, such as those near stations and in commercial facilities, and revised the core menu in June. It also sold popular past menu items as monthly "revival" menus, along with seasonal limited-time menus and limited-time "Asian" menus. In addition, it distributed Ootoya Gohan Day app coupons on the 8th of each month, aired television commercials, and increased opportunities for exposure by participating in television program features and other activities. As a result, sales improved from the previous year.」
The company revised the menu, offered revival and seasonal limited-time menus, distributed app coupons, and conducted advertising. Sales in the domestic company-operated business increased 32.2% year on year. - FY2023-Q1AdvancedAnnual report
「In the domestic company-operated business, the company revised the core menu and shortened service times by simplifying store operations. It also sold popular past menu items as monthly "revival menus," as well as seasonal spring menus featuring an abundance of fresh vegetables and summer menus promoted with the message "Refresh and energize with lemon!" In addition, it distributed Ootoya Gohan Day app coupons on the 8th of each month, aired television commercials, and conducted various sales promotion activities. As a result, sales improved from the previous year.」
The company revised the menu, offered revival and seasonal limited-time menus, distributed app coupons, and aired television commercials. Sales in the domestic company-operated business increased 39.3% year on year. - FY2022AdvancedAnnual report
「In the domestic company-operated business, amid the continuing impact of COVID-19, the company managed costs, including by optimizing working hours, and shortened product delivery times by simplifying store operations. It also offered regular promotional menus, conducted advertising including television commercials, and carried out various sales promotion activities. As a result, both sales and segment profit improved from the previous consolidated fiscal year.」
Sales in the domestic company-operated business increased 18.5% year on year, and the segment loss narrowed from ¥2,378 million to ¥728 million, showing progress in sales recovery and loss reduction. - FY2022-Q3AdvancedAnnual report
「In the domestic directly operated business, while the effects of the spread of COVID-19 continued, the Company opened limited-time prepared-food retail outlets at department stores and other locations, regularly offered promotional menus, ran television commercials and carried out various sales-promotion activities. As a result, both sales and segment loss improved from the same period of the previous year.」
To recover sales in the domestic business, the company opened temporary outlets for its prepared-food retail format, held regular promotional events, aired television commercials, and conducted sales promotions. As a result, sales in the domestic company-operated business increased 15.6% year on year, and the segment loss narrowed from ¥1,932 million to ¥634 million. - FY2022-Q2AdvancedAnnual report
「In the domestic company-operated business, amid the continuing spread of COVID-19, the company offered promotional menus including eel dishes such as "Unaju made with Miyazaki Prefecture eel" in July, plum dishes under the "Karada Sukoyaka" theme in August, and limited-time mushroom dishes under the theme "Let's Eat Mushrooms" in September. It also introduced a QR-code payment system and other measures to improve payment convenience. As a result, both sales and the segment loss improved from the same period of the previous year. As a result, sales in the domestic company-operated business for the cumulative second quarter of the current consolidated fiscal year were ¥4,768 million, up 19.4% year on year, while the segment loss was ¥528 million, compared with a loss of ¥1,666 million in the same period of the previous year.」
The domestic company-operated business offered promotional menus and QR-code payments. Sales increased 19.4% year on year, and the segment loss narrowed from ¥1,666 million to ¥528 million. - FY2022-Q1AdvancedAnnual report
「In the domestic company-operated business, amid the spread of COVID-19, the company opened temporary outlets for its prepared-food retail format at department stores and other locations, established the core menu revised in March 2021, and launched a plum-themed promotional menu in mid-June 2021. As a result, sales improved from the same period of the previous year.」
To address the challenge of recovering same-store sales, the company established the core menu, held a plum-themed promotional event, and opened temporary outlets for its prepared-food retail format. Sales in the domestic company-operated business increased 56.0% year on year, although the segment loss continued. - FY2021WorsenedAnnual report
「Sales were ¥16,139 million, down 34.3% year on year.」
Regarding the recovery of business performance, including same-store sales, annual sales fell 34.3% year on year, resulting in a difficult outcome. Although the core menu was revised in March 2021, both sales and profit fell below the previous fiscal year. - FY2021-Q3WorsenedAnnual report
「During the third quarter consolidated accounting period, sales had not recovered sufficiently due to the impact of the resurgence of COVID-19 infections, although」
Regarding the recovery of same-store sales, the document states that sales had not recovered sufficiently during the third-quarter accounting period due to the impact of the resurgence of infections. - FY2021-Q2WorsenedAnnual report
「The recovery in sales remained gradual after the lifting of the state of emergency, and sales were significantly below the same period of the previous year.」
Regarding the recovery of same-store sales, the document states that recovery remained gradual even after the lifting of the state of emergency, and company-wide sales fell 40.5% year on year. - FY2020Same-store sales failed to recover over the full year.Annual report
「Same-store sales continued to fall below the previous year because they did not recover as expected.」
Measures were implemented with the recovery of same-store sales as the most important priority, but sales did not recover as expected for the full year. - FY2020-Q3Customer traffic showed signs of recovery, but sales fell short of expectations.Annual report
「Although customer traffic at existing stores in the domestic business showed signs of recovery following the October revision of the core menu, sales did not recover as expected.」
Customer traffic at existing stores showed signs of recovery following the October revision of the core menu, but same-store sales did not recover as expected. The company states that it is analyzing the current situation and formulating a business improvement plan. - FY2020-Q2Failure to achieve the targeted recovery in same-store sales is explicitly stated.Annual report
「Same-store sales in the domestic business did not recover as expected.」
Regarding the recovery of same-store sales, the most important priority for the current fiscal year, the document states that sales had not recovered as expected in the cumulative second quarter. - FY2020-Q1First statedAnnual report
「Particularly in the current fiscal year, we recognize the recovery of same-store sales in the domestic business as our most important priority. We will work to recover same-store sales by partially revising the core menu in October and providing customers with high-quality products and services.」
The recovery of same-store sales in Japan was identified independently as the most important objective for the current fiscal year for the first time, with the partial revision of the core menu in October and the provision of high-quality products and services cited as measures.