Developing Trending Products Through Social Media Analysis
First written in FY2017. 14 of 20 entries say "Restated". Latest entry: 2026-10-09.
The whole theme swung hardest in 2025: 1 of 8 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- 2026-10-09AdvancedPresentation on financial results
「Instagramによる「ｷｬﾝﾄﾞｩ」ﾌﾞﾗﾝﾄﾞの発信強化 ・フォロワー数は、2026年8月現在、85万人超 ・国内企業ランキングは、97位 ・お洒落な画像による商品活用シーン提案 Xによる「ｷｬﾝﾄﾞｩ」ﾌﾞﾗﾝﾄﾞの発信強化 ・イメージ訴求のInstagramに対し、情報量を優先するＸですみ分け ・メディアで取り上げられた商品もリポスト ・推し活アイテムなどＸユーザーに親和性の高い商品を紹介」
SNS施策をInstagramとXの役割分担、フォロワー数、商品紹介方法まで具体化している。 - FY2026RestatedAnnual report
「Regarding product and brand differentiation, we worked to attract new customers by strengthening our core ¥100 products while selectively expanding higher-value products in other price ranges, thereby offering an assortment aligned with customer needs and creating new product categories through line extension.」
We continue to offer ¥100 products, products at other price points and line extensions as means of differentiating our products and acquiring new customers. - 2026-04-09AdvancedPresentation on financial results
「Strengthening communication of the Can★Do brand through Instagram」
Use of social media was identified as a specific measure to strengthen brand communication. - FY2024AdvancedAnnual report
「Centred on the “lifestyle concept store (New Can★Do),” themed around communication, we further expanded the range of hobby and lifestyle products, including Can★Do original Disney goods」
In addition to social media communications and collaborations on product development, we further expanded the range of hobby and lifestyle products, including Can★Do original Disney goods. - FY2023AdvancedAnnual report
「We have also leveraged marketing and our ability to disseminate information through social media and other channels to expand our business areas.」
It states that marketing and information dissemination through social media and other channels were not merely continued but also linked to the expansion of the business areas. - FY2022-Q3RestatedAnnual report
「We have also leveraged marketing and our ability to disseminate information through social media and other channels to expand our business areas.」
We continue to pursue marketing and information dissemination through social media and other channels as initiatives to expand our business areas. - FY2022-Q1RestatedAnnual report
「We have also leveraged marketing and our ability to disseminate information through social media and other channels.」
We continue to pursue marketing and information dissemination through social media and other channels as initiatives to differentiate our products and brand. - FY2021-Q3RestatedAnnual report
「We continued to disseminate and analyse information through social media, working to increase awareness of and add value to the Can★Do brand.」
We continue initiatives to increase awareness of and add value to the Can★Do brand through the dissemination and analysis of social media information. - FY2021-Q1RestatedAnnual report
「We continued to disseminate and analyse information through social media, working to increase awareness of and add value to the Can★Do brand.」
We continue initiatives to increase awareness of and add value to the Can★Do brand through the dissemination and analysis of social media information. - FY2020RestatedAnnual report
「We will continue to pursue greater product originality and advance our differentiation strategy through social media information analysis」
We continue to pursue initiatives that use social media information analysis to enhance product originality and differentiation. - FY2020-Q3RestatedAnnual report
「We also continued to pursue greater originality and a differentiation strategy based on social media analysis, while working with suppliers to develop higher-quality products in response to logistics and environmental issues.」
We continue to pursue product originality and a differentiation strategy based on social media information analysis, while improving quality through collaboration with suppliers. - FY2020-Q2RestatedAnnual report
「We will continue to pursue greater product originality and advance our differentiation strategy through social media information analysis」
We continue to pursue product originality and a differentiation strategy based on social media information analysis. - FY2020-Q1RestatedAnnual report
「We will continue to pursue greater product originality and advance our differentiation strategy through social media communications and information analysis.」
We continue to pursue product originality and a differentiation strategy based on the dissemination and analysis of social media information. - FY2019-Q3RestatedAnnual report
「To make our differentiation strategy more effective, we have pursued initiatives including identifying trending products based on information disseminated and analysed through social media and collaboration projects with prominent bloggers and video creators」
We continue to identify trending products through the dissemination and analysis of social media information and pursue collaborations with bloggers and video creators. - FY2019-Q2RestatedAnnual report
「Including identifying trending products based on information disseminated and analysed through social media and pursuing collaboration projects with prominent bloggers and video creators」
We continue to identify trending products through the dissemination and analysis of social media information and pursue collaborations with bloggers and video creators as differentiation initiatives. - FY2019-Q1AdvancedAnnual report
「To make our differentiation strategy more effective, we began commercialising trending products based on information disseminated and analysed through social media」
The initiative progressed from using the dissemination and analysis of social media information to develop trending products to explicitly launching their commercialisation. - FY2018-Q3RestatedAnnual report
「Initiatives leveraging our strengths, including identifying trending products through information disseminated and analysed via social media and pursuing collaboration projects with well-known characters and prominent bloggers」
We continue to identify trending products through the dissemination and analysis of social media information and pursue collaboration projects as differentiation initiatives. - FY2018-Q2RestatedAnnual report
「In addition to collaboration initiatives with famous characters and prominent bloggers, one of our strengths, we continued to disseminate information through social media, identify popular products such as collector's items based on social media analysis, and develop products under our private brand, Do!STARS.」
We continue to identify trending products through the dissemination and analysis of social media information, pursue collaboration projects and develop Do!STARS. - FY2018-Q1RestatedAnnual report
「Initiatives leveraging our strengths, including disseminating information through social media, developing trending products based on information analysis, and collaboration projects with well-known characters and prominent bloggers」
We continue to develop trending products through the dissemination and analysis of social media information as a differentiation initiative. - FY2017First statedAnnual report
「We have begun commercialising trending products through analysis of information as part of our social media communications, one of our strengths, thereby adding depth to our differentiation strategy.」
This marked the launch of a new initiative to commercialise trending products through information analysis, rather than limiting our activities to disseminating information through social media.