Opening the Narita Barbecue Facility

「At the outdoor resort facility THE FARM Slow Mountain Narita, we promoted initiatives to raise awareness and acquire new customers by expanding events, increasing information dissemination via social media, expanding sales channels, revamping food and beverage menus, expanding optional services, and implementing digital marketing and public relations measures, including media exposure. These measures proved effective, with revenue, ADR (average daily rate) and customer numbers increasing, the occupancy rate also rising, and profitability improving compared with the previous consolidated fiscal year.」

「Newly added on this occasion, the 6 "Forest" units are surrounded by dense woodland and offer the greatest sense of privacy within the facility, while allowing guests to stay with their dogs.」

「From September onward, the company has been pursuing initiatives to raise awareness and acquire new customers, including increasing events, encouraging more social media posts, expanding sales channels, refreshing the food and beverage menu, adding options, strengthening media exposure and launching digital marketing measures. ... These efforts were still insufficient, and both sales and profit were substantially below the initial plan.」

「The recovery of the outdoor resort facility has been delayed, and operations and capacity utilization on weekdays and during the winter season face numerous challenges. As a result, both revenue and operating profit are expected to fall below the previous forecasts.」

「At the outdoor resort facility THE FARM Slow Mountain Narita, which opened in March 2025, high occupancy continued day after day, particularly on weekends and consecutive holidays including public holidays, helped by its compatibility with the spring travel season. Increased exposure from coverage by television and other news organizations, as well as magazines and other media, also contributed to a certain increase in bookings, but both guest numbers and ADR (the average room rate per room sold) were below the initial plan.」

「The outdoor resort facility THE FARM Slow Mountain Narita opened in Narita City, Chiba Prefecture, in March 2025.」

「Regarding Narita Skyway BBQ (CAMP), which we had continued to operate since June 2021, we entered into a sale and purchase agreement for the relevant fixed assets with Kosei Suisan Co., Ltd. on 27 May 2024, and closed the facility on the date of execution of the agreement.」

「The opening date was changed from April 2024 to March 2025 because the company wanted to allow sufficient preparation time to enhance customer experience value by providing memorable experiences outside the ordinary, enrich the services and pursue higher quality, and establish operating procedures and supply systems that give due consideration to customer safety and peace of mind.」

「In July of this year, the Company newly acquired fixed assets in Narita, Chiba Prefecture, for use as the site of an outdoor resort facility. Construction is currently under way, with the facility targeted to open in or after spring 2024.」

「We began operating Narita Skyway BBQ~CAMP~ in June 2021 and have been preparing to expand our business scope, including by entering into a partnership agreement with The Farm Co., Ltd., which operates the popular agricultural resort THE FARM in Katori City, Chiba Prefecture. As the required permits for facility development at the planned site have now been approved, we will acquire the land and begin development work toward opening the facility from spring 2024 onward.」

「The campground newly opened in Narita City, Chiba Prefecture, in June 2021 has been performing well. To further expand revenue, the company is considering opening an outdoor resort facility in the same city around spring 2024 and will continue exploring new business opportunities.」

「At the campground operated in Narita City, Chiba Prefecture, many young people and families used the facility during Golden Week. The company also worked to develop new demand by launching the Bare-Handed Camping plan in July, and leveraged the site's location by renting it out as a media filming location and event venue on weekdays, when visitor numbers were low.」

「At the campground operated in Narita City, Chiba Prefecture, many young people and families used the facility during Golden Week, and the company worked to develop new demand, including by launching a Bare-Handed Camping plan in July. However, sales struggled to grow from July onward, partly because of unfavorable weekend weather.」

「As part of the effective use of fixed assets, the company soft-opened a campground in Narita City, Chiba Prefecture, in May 2021 and began full-scale operations on 1 June. From September through November, in addition to favorable weekend weather, awareness increased through word-of-mouth on social media and coverage of the facility by outdoor YouTube channels and magazines, resulting in substantial sales growth as many young people and families used the facility, particularly on holidays. During the winter off-season, when family usage declines, the company also worked to secure sales by offering a limited number of plans exclusively for solo camping from January 2022.」

「From September through November, in addition to favorable weekend weather, awareness increased as the facility was featured in outdoor YouTube channels and magazines, as well as through word-of-mouth on social media, resulting in substantial sales growth.」

「From September onward, in addition to favorable weekend weather, increased awareness generated by word-of-mouth on social media and coverage in magazines led weekend usage to reach a record high since the opening, and sales grew substantially.」

「As part of the effective use of fixed assets, the company soft-opened a campground in Narita City, Chiba Prefecture, in May of this year and began full-scale operations on 1 June. During weekends in the soft-opening period, the facility performed well, with many young people and families using it.」

「Sales and segment profit both declined because initial costs were recognized for the opening of a barbecue facility scheduled for March in Narita City, Chiba Prefecture.」