Seven-Eleven Japan announced plans to collaborate with アンドエスティHD on clothing sales and develop exclusive products for niko and ..., with the aim of approximately doubling clothing sales by FY2025.
Seven-Eleven Japan announced that it will collaborate with アンドエスティHD on clothing sales and develop exclusive products centered on its core brand, niko and .... Through this initiative, the company aims to approximately double clothing sales by FY2025.
At a press conference, the companies indicated their intention to offer fashion suited to convenience stores from a perspective different from conventional apparel, and explained the details of the collaboration and their product development policy as of the announcement on the 8th.
The collaboration was announced in the presence of personnel responsible for Seven-Eleven’s general merchandise and publishing business. Going forward, the companies are expected to focus on a growth strategy centered on developing exclusive products and expanding sales channels.
The move is attracting attention as a new approach to convenience-store-oriented fashion in the clothing retail industry, with further updates on its performance and development awaited.