Strengthening Product, Brand and In-Store Value

「In the tenant business, in addition to actively revitalizing existing stores through product renewals, stronger promotional measures and expanded sales-floor space, we promoted the expansion of the new format “Robin Hood.” We also opened 3 new Western-style prepared-food stores under “eashion” and 4 general prepared-food stores under “Re'z deli.”」

「In anticipation of opening stores in PPIH’s new format “Robin Hood,” we undertook new merchandise development, strengthened outpack products, refreshed promotional materials and reviewed shelf layouts, taking on the challenge of creating a new type of store.」

「In the tenant business, we pursued new merchandise development and detailed merchandise policies, focusing on strengthening existing stores.」

「In the tenant business, as a result of making core individual-product development and sales strengthening key initiatives, we received external recognition during the period. “Dera Uma! Shiso-Scented Chicken Breast Salted Karaage” received the Grand Gold Award at the 15th Karaage Grand Prix® organized by the Japan Karaage Association, while “Rich Demi-Glace Happy Hamburger Steak and Crab Croquette Platter” received an Excellence Award at the Prepared Foods and Bento Grand Prix 2025 organized by The Japan Food Journal. These awards contributed to an increase in units sold.」

「In store expansion, we opened 5 Re'z deli general prepared-food stores, 2 eashion Western-style prepared-food stores and 1 Musubi Goten rice-ball specialty store, among 10 new stores in total, while closing 2 stores. The number of stores at the end of the interim accounting period was 292, an increase of 8 from the end of the previous fiscal year. At renovated stores, we proposed sales areas where customers could enjoy freshly prepared griddle dishes and the flavors of neighborhood Chinese cuisine.」

「In the tenant business, we pursued detailed merchandise policies centered on strengthening sales of core products that anchor the sales areas, working to strengthen existing stores. In store expansion, in addition to opening 4 Re'z deli general prepared-food stores, we rolled out the new brand “Musubi Goten” in April as a specialty store for the popular rice-ball product, opening 8 new stores in total, and renovated 5 existing stores.」

「Among these products, “Charcoal-Grilled Yakitori” performed strongly, with sales reaching 172% of the previous fiscal year’s level after we reviewed its production method and sauce to create yakitori offering the flavor of charcoal grilling and the umami of the meat. In store expansion, in addition to opening 12 new stores in total, including 5 Re'z deli general prepared-food stores and 5 eashion Western-style prepared-food stores, we worked to establish new merchandise plans while renovating 6 existing stores, and focused on strengthening the business as a whole and increasing brand recognition by rolling out the new merchandise plans to existing stores.」

「In the tenant business, during the third quarter, we opened 1 new Re'z deli store in the Kansai area and renovated the store. At existing stores, to strengthen the business as a whole, we worked to improve the capabilities of core products and pursued focused sales and stronger promotions, seeking to increase revenue while improving store operating efficiency.」

「In the tenant business, in addition to opening 4 general prepared-food stores under “Re'z deli” and 4 Western-style prepared-food stores under “eashion,” we opened “eashion fun,” based on the concept of an experiential eashion, and “Koshirae,” a specialty store for inari sushi and rice balls, at the mixed-use facility “Dogenzaka-dori dogenzaka-dori,” which opened in Shibuya Ward, Tokyo, in August. We actively pursued new initiatives while expanding our store network.」

「As new store openings, we opened 1 general prepared-food store under “Re'z deli” and 3 Western-style prepared-food stores under “eashion,” worked to expand store scale and implement new initiatives, and focused on refining and strengthening sales of core products at existing stores to strengthen the business as a whole.」

「In October 2022, the Western-style prepared-food store “eashion” marked its 20th anniversary, and we sold commemorative products and held a commemorative sale. In store expansion, in addition to opening 1 new conventional eashion store, we opened 1 compact “eashionBOWL” store specializing in rice-based meals, the core product, and pursued new challenges to accelerate store openings, including limited-time event locations and food trucks.」

「In the tenant business, the Western-style prepared-food store “eashion” marked its 20th anniversary in October, and we sold commemorative products and held a commemorative sale. As a new challenge to further accelerate new store openings, following the opening of the first compact “eashionBOWL” location at Kinshicho Termina 2, a format specializing in rice-based meals, the core product of eashion, we operated a limited-time event location at “Gransta Marunouchi” inside Tokyo Station and a food truck at “Aichi Expo Memorial Park (Moricoro Park).”」

「In the tenant business, as a challenge to accelerate new store openings, we developed “eashionBOWL,” a new format specializing in rice-based meals, the core product of the Western-style prepared-food store “eashion,” and opened its first store at Kinshicho Termina 2 in Sumida Ward, Tokyo, in August. In addition, we opened 3 new general prepared-food stores, bringing the number of stores at the end of the second quarter to 275, an increase of 4 from the end of the previous fiscal year. At existing general prepared-food stores, in addition to the strong reception for various types of kimbap, led by “Bulgogi Kimbap (Charcoal-Grilled Kalbi),” which received an Excellence Award in the prepared-food and boxed-meal category of the FABEX Prepared Foods and Bento Grand Prix 2022 organized by The Japan Food Journal, we renewed and expanded sales of popular standard products such as tonkatsu and croquettes, developing signature products and working to strengthen the business as a whole.」

「On the product side, continuing from the previous year, we strengthened sales of popular products, led by “Dera Uma! Domestic Chicken Breast Salted Karaage with Shiso,” which received the Gold Award in the Central Japan supermarket prepared-food category of the 13th Karaage Grand Prix®, and “Bulgogi Kimbap (Charcoal-Grilled Kalbi),” which received an Excellence Award in the prepared-food and boxed-meal category of the FABEX Prepared Foods and Bento Grand Prix 2022 organized by The Japan Food Journal. We focused on developing signature products.」

「In the tenant business, in addition to opening 2 new Western-style prepared-food stores, we opened 4 general prepared-food stores under the new brand “Re'z deli,” offering valuable, affordable products suited to customer demographics, and 1 “Torikara Goten” chicken karaage specialty store focused on the texture and flavor of its karaage. We undertook these new initiatives to strengthen the business.」

「In the tenant business, as part of store expansion at the dual-branded, format-converted “MEGA Don Quijote UNY” stores operated by UNY and Don Quijote, we began converting stores to the new brand “Re'z deli” in November 2020. The brand offers valuable, affordable products suited to customer demographics. As product initiatives, we rolled out the “Dera Uma Series” and “World Cuisine Series.” These initiatives matched the purchasing trends of “new family” customers and led to an improvement in the gross profit margin.」

「In the tenant business, in addition to opening 2 new Western-style prepared-food stores, we opened 3 general prepared-food stores under the new brand “Re'z deli,” offering valuable, affordable products suited to customer demographics, and 1 “Torikara Goten” chicken karaage specialty store focused on the texture and flavor of its karaage. We undertook these new initiatives to strengthen the business. Meanwhile, including temporary closures associated with format conversions, we closed 13 stores, bringing the number of stores to 273 at the end of the second quarter. At existing general prepared-food stores, we worked to renew and strengthen sales of 10 highly popular standard products. At model stores, we focused on reviewing promotions to emphasize specialization by product category and revitalized sales areas by rolling out the results horizontally.」

「In the tenant business, we undertook new initiatives to strengthen the business, including rolling out the new brand “Re'z deli,” a general prepared-food store offering valuable, affordable products suited to changing customer demographics following developers’ format conversions, and “Torikara Goten,” a chicken karaage specialty store focused on the texture and flavor of its karaage. On the product side, after repeated improvements, “Dera Uma! Salted Chicken Karaage with Domestic Chicken Breast,” which received the Gold Award in the Central Japan supermarket prepared-food category of the 12th Karaage Grand Prix®, led our efforts to refine leading popular products and develop strong individual products.」

「In store expansion, in addition to opening 2 new Western-style prepared-food stores, we opened stores in 19 locations converted from “APITA” and “PIAGO” to dual-branded stores such as “MEGA Don Quijote UNY.” At the converted stores, we rolled out the new brand “Re'z deli” at 4 locations, pursuing the provision of valuable products offering “satisfying affordability,” seasonal appeal and delicious taste, as well as store strategies suited to customer segments. Among these products, “Dera Uma! Chicken Karaage,” sold at model stores, grew to 141.9% of the level in the same period of the previous year and received the Gold Award in the supermarket prepared-food category of the 12th Karaage Grand Prix®.」

「In store expansion, we rolled out the new brand “Re'z deli” at 4 dual-branded, format-converted “MEGA Don Quijote UNY” stores operated by UNY and Don Quijote. In addition to our commitment to taste, we pursued a store strategy suited to customer needs by providing value-oriented products that offer a strong sense of affordability.」

「Meanwhile, “Honki no Honmaguro,” nigiri sushi made with high-quality bluefin tuna and newly launched at 2 “Sushi Goten” sushi specialty stores in the dual-branded format-converted “MEGA Don Quijote UNY” stores operated by UNY and Don Quijote, has been very well received. We worked to revitalize sales areas by rolling it out horizontally to existing stores.」

「To address increasingly diverse consumer purchasing trends, we analyzed sales trends using individual-item management data, reviewed merchandise composition and sales plans at each store, strengthened sales of popular products, and worked to increase revenue.」

「In the tenant business, to mark our 50th anniversary, we held our original “50th Anniversary Founding Commemorative Sale” as a challenge linking our gratitude to date with future growth, working to revitalize sales areas and strengthen sales capabilities. In store expansion, we opened 6 new stores during the third quarter accounting period in locations converted from “APITA” and “PIAGO” to dual-branded stores such as “MEGA Don Quijote UNY,” and worked to establish merchandise policies and store operations suited to new markets.」

「In the tenant business, in addition to opening 2 new Western-style prepared-food stores and 1 general prepared-food store, we opened stores in 11 locations converted from “APITA” and “PIAGO” to dual-branded stores such as “MEGA Don Quijote UNY,” resulting in 14 new store openings. Meanwhile, including 12 temporary closures associated with format conversions, we closed 14 stores in total, bringing the number of stores to 278 at the end of the second quarter.」

「In the tenant business, we held our original “50th Anniversary Founding Commemorative Sale,” offering limited-edition products and developing sales areas according to the developer and store format, thereby revitalizing sales areas and strengthening sales capabilities at existing stores. As conversions from “APITA” and “PIAGO” to dual-branded stores such as “MEGA Don Quijote UNY,” bearing both the Don Quijote and UNY names, progressed, we worked on merchandise policies and store operations suited to each store environment and focused on addressing new markets.」

「In February 2019, we also opened general prepared-food stores in 3 stores converted from “PIAGO” to “MEGA Don Quijote UNY” and “Don Quijote UNY.” We worked to increase sales of large-volume packs and expand our selection of popular products such as fried foods and skewers, while adopting merchandise policies suited to changes in customer demographics.」

「In the tenant business, we opened 2 new stores during the period while closing 6, reducing the number of stores by 4 from the end of the previous fiscal year to 286. In operations, we continued to focus on refining standard products and strengthening sales of weekend promotional products, while working to further upgrade existing stores by leveling performance among stores and raising overall standards through active information sharing across the business.」

「In the tenant business, we opened a new general prepared-food store inside Aoki Super at LaLaport Nagoya Minato Aquls, which opened in September in Minato Ward, Nagoya. At existing stores, we worked to increase sales by reviewing merchandise composition and sales plans using individual-item management data, and by further strengthening sales of standard products and weekend promotional products. At the 6 stores converted from “APITA” and “PIAGO” to “MEGA Don Quijote UNY,” performance had been difficult because customer demographics changed more than expected and in-store competition increased, but sales gradually recovered as we adopted merchandise policies suited to each store environment.」

「In the tenant business, we clarified products selected for focused sales through improved display methods and the use of promotional materials, and worked to strengthen existing stores by focusing on intensive sales efforts.」

「With regard to store expansion, in addition to opening 4 new general prepared-food stores, 1 sushi specialty store and 3 Western-style prepared-food stores, we opened our general prepared-food stores in 6 stores converted from “APITA” and “PIAGO” to “MEGA Don Quijote UNY” in February and March 2018. We pursued expansion into new areas by appealing to consumers through promotional materials unique to Don Quijote stores and by adopting large-volume products, “Mega Mori,” for families at our stores as well.」

「In the tenant business, we continued to strengthen product and sales capabilities and further raise the standards of existing stores, centered on selecting products for intensive sales promotion each weekend and promoting them thoroughly.」

「In the tenant business, we continued to produce high-quality products, provide products in a timely manner according to the time of day, and improve customer service, thereby upgrading the performance of existing stores.」

「In the tenant business, we opened 3 comprehensive prepared-foods stores and 3 Western-style prepared-foods stores, 6 in total, and renovated 12 existing stores, working to improve brand strength and revitalize sales floors.」

「In the tenant business, we continued to focus on product launches and sales-floor development aimed at looking ahead and nurturing our brands.」

「In the tenant business, we opened 5 new stores and renovated 7 stores to promote further expansion and revitalize the sales floors. In particular, the “Easymart Hirakata T-SITE” comprehensive prepared-food store, which opened in July in Hirakata, Osaka, was the brand’s first store in the Kansai region, and we sought to establish a new brand image distinct from our conventional supermarket stores.」

「In the wholesale business, while working to further improve quality by reviewing standard products and replacing production equipment, we revamped the hand-rolled rice-ball products for Circle K Sunkus stores and launched the “More Filling!” series, focusing on the taste and quantity of fillings in 5 popular items, including “Tuna Mayo.”」

「Since November last year, we have developed the “Kanemi PREMIUM” series, using carefully selected ingredients and production methods to deliver a superior level of taste. We have also worked to create sales floors that enhance the stores’ standing and to provide customer-service training.」