Increasing Awareness Through the Launch of Pure Sesame Oil, Rich Flavor, 200g and a Partnership Campaign with the Takarazuka Revue
First written in FY2019-Q2. 2 of 3 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2026-H1.
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- FY2026-H1AdvancedAnnual report
「For household use, we conducted a campaign to increase awareness of Kado Pure Sesame Oil Rich.」
Following the previous launch and partnership campaign for Kado Pure Sesame Oil Rich, a new campaign was conducted to increase awareness. - FY2019-Q3AdvancedAnnual report
「For sesame oil, in connection with the launch of 200g Kado Pure Sesame Oil Rich, we conducted the "Takarazuka Revue Invitation Campaign" in partnership with the Takarazuka Revue, which is popular with many fans, to increase awareness of the product, whose distinctive feature is its stronger flavor, and strengthen the brand.」
The partnership campaign with the Takarazuka Revue prompted by the launch of 200g Kado Pure Sesame Oil Rich was conducted, and measures to increase awareness and strengthen the brand moved to the implementation stage. - FY2019-Q2First statedAnnual report
「For the launch of 200g Kado Pure Sesame Oil Rich, we conducted the "Takarazuka Revue Invitation Campaign" in partnership with the Takarazuka Revue, which is popular with many fans, to increase awareness of Kado Pure Sesame Oil Rich and strengthen the brand among a broad range of consumers.」
In connection with the launch of 200g Kado Pure Sesame Oil Rich, a partnership campaign with the Takarazuka Revue was conducted, and measures to increase awareness among a broad range of consumers and strengthen the brand were disclosed for the first time.