Recovery and expansion of household sesame oil market share through follow-up with retail stores and mass merchandisers
First written in FY2017-Q1. 12 of 33 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
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- FY2026AdvancedAnnual report
「We also used food trucks to offer menus developed in collaboration with other food manufacturers in various locations, providing consumers with an experiential introduction to ways of using Kadoya Pure Sesame Oil and its value. By promoting demand creation without relying on price-based appeals, sales volume increased from the previous fiscal year.」
In addition to online video advertising and television commercials, we conducted experiential promotions through food-truck collaborations with other food manufacturers, increasing household-use sesame oil sales volume. - FY2026-H1AdvancedAnnual report
「For household-use products, we conducted a campaign to raise awareness of Kadoya Pure Sesame Oil Rich Flavor. In addition, to expand market share and increase the number of Kadoya fans, we aired television commercials in March of the previous fiscal year and ran online video advertising in the current fiscal year. These advertising initiatives, combined with active in-store promotions, resulted in sales volume increasing from the year-earlier period.」
Household-use sesame oil sales volume exceeded the year-earlier period through a combination of an awareness campaign for the rich-flavor product, television commercials, online video advertising and in-store promotions. - FY2025-H1RestatedAnnual report
「However, sales volume declined from the year-earlier period due to lower at-home consumption as food-service activity recovered, as well as the impact of product sales price revisions implemented in October 2023.」
Household-use sesame oil sales volume has continued to remain below the year-earlier period due to lower at-home consumption as food-service activity recovered and the impact of the sales price revisions. - FY2024WorsenedAnnual report
「As a result, total sesame oil business sales volume was 96.6% of the previous fiscal year, while sales value was 106.6%, supported by the product price revisions and the trend toward yen depreciation in export transactions.」
Household-use and commercial-use sales volumes declined due to the impact of the price revisions and other factors, leaving total sesame oil business sales volume at 96.6% of the previous fiscal year. Meanwhile, sales value was 106.6% due to the price revisions and yen depreciation. - FY2024-Q3WorsenedAnnual report
「Household-use sales volume declined year on year due to lower at-home consumption as food-service activity recovered, as well as the impact of sales price revisions implemented in March 2023 for some medium-size products and in October.」
Household-use sesame oil sales volume fell below the year-earlier period due to lower at-home consumption as food-service activity recovered and the impact of the sales price revisions, worsening the environment for recovering and expanding market share. - FY2024-Q2WorsenedAnnual report
「Household-use sales volume declined year on year due to lower at-home consumption as food-service activity recovered, as well as the impact of sales price revisions implemented for some products in March 2023.」
Household-use sesame oil sales volume fell below the year-earlier period due to lower at-home consumption as food-service activity recovered and the impact of the sales price revisions, worsening the environment for recovering and expanding market share. - FY2024-Q1WorsenedAnnual report
「As a result, total sesame oil business sales volume was 88.5% of the year-earlier period, while sales value was 96.0%.」
Sales volumes for household-use, commercial-use and export products all fell below the year-earlier period, with total sesame oil business sales volume at 88.5% and sales value at 96.0%. - FY2023WorsenedAnnual report
「Total sesame oil business sales volume was 96.4% of the previous fiscal year, while sales value was 105.7%, supported by the product price revisions and the trend toward yen depreciation in export transactions.」
Total sesame oil sales volume was 96.4% of the previous fiscal year due in part to the impact of the sales price revisions, while sales value was 105.7%. In terms of volume, the environment for recovering and expanding market share deteriorated, particularly for household-use products and exports. - FY2023-Q3WorsenedAnnual report
「In the sesame oil business, product sales prices were revised for exports from April, commercial-use products from May, and household-use products from June. As a result, household-use and export sales volumes declined from the year-earlier period. Commercial-use sales volume, however, exceeded the year-earlier period on the recovery in food-service demand and other factors. Total sesame oil business sales volume was 94.8% of the year-earlier period, while sales value was 103.9%, supported by the price revisions and the trend toward yen depreciation in export transactions.」
Household-use and export sales volumes declined due to the impact of the price revisions, and total sesame oil business sales volume was 94.8% of the year-earlier period. Commercial-use sales increased on the recovery in food-service demand, and sales value was 103.9%. - FY2023-Q2Household-use declined; commercial-use and exports increasedAnnual report
「As a result, household-use sales volume declined from the year-earlier period, while commercial-use and export sales volumes exceeded the year-earlier period.」
While household-use sales volume declined due to the impact of the sales price revisions, commercial-use and export sales volumes exceeded the year-earlier period on the recovery in food-service demand and other factors. - FY2023-Q1Household-use declined; commercial-use and exports increasedAnnual report
「In the sesame oil business, product sales prices were revised for exports from April, commercial-use products from May, and household-use products from June. As a result, household-use sales volume declined from the year-earlier period, while commercial-use and export sales volume increased due to the recovery in the food-service industry and other factors. Total sesame oil business sales volume was 105.9% of the year-earlier period, while sales value was 111.3%, supported by the price revisions and the trend toward yen depreciation in export transactions.」
Household-use sales volume declined following the sales price revisions, while commercial-use and export sales increased on the recovery in food-service demand. Total sesame oil business sales volume and sales value exceeded the year-earlier period. - FY2022AdvancedAnnual report
「Commercial-use and export sales increased, exceeding the previous fiscal year's sales volume, as sales to the food-service industry increased. As a result, total sesame oil sales volume was 103.2% of the previous fiscal year, while sales value was 104.0%.」
Despite the easing of the stay-at-home demand boom, household-use sales volume increased slightly, while commercial-use and export sales also recovered, resulting in total sesame oil sales volume and sales value exceeding the previous fiscal year. - FY2022-Q3Continued decline in household-use sales and recovery in commercial-use and exportsAnnual report
「For sesame oil, household-use sales volume declined from the year-earlier period as the so-called stay-at-home demand boom began to level off. Meanwhile, commercial-use and export sales volume increased as sales to the food-service industry showed signs of recovery. As a result, total sesame oil sales volume was 104.9% of the year-earlier period, while sales value was 105.2%.」
Household-use sales volume declined as stay-at-home demand subsided, while commercial-use and export sales recovered. Total sesame oil sales volume was 104.9% and sales value was 105.2%. - FY2022-Q2Continued decline in household-use sales and recovery in commercial-use and exportsAnnual report
「For sesame oil, household-use sales volume declined from the year-earlier period as the so-called stay-at-home demand boom began to level off. Meanwhile, commercial-use and export sales volume increased as sales to the food-service industry showed signs of recovery. As a result, total sesame oil sales volume was 105.5% of the year-earlier period, while sales value was 105.1%.」
Household-use sales volume declined as stay-at-home demand subsided, while commercial-use and export sales increased on the recovery in food-service demand. Total sesame oil sales volume was 105.5% and sales value was 105.1%. - FY2022-Q1Household-use declined; commercial-use and exports recoveredAnnual report
「For sesame oil, household-use sales volume declined from the year-earlier period as the so-called stay-at-home demand boom began to level off. Meanwhile, commercial-use and export sales volume increased as sales to the food-service industry showed signs of recovery. As a result, total sesame oil sales volume was 107.6% of the year-earlier period, while sales value was 106.2%.」
Household-use sales volume declined as stay-at-home demand subsided, while commercial-use and export sales recovered. Total sesame oil sales volume was 107.6% and sales value was 106.2%. - FY2021Household-use and commercial-use increased; exports declined (full year)Annual report
「For sesame oil, household-use sales volume increased from the previous fiscal year, due in part to increased at-home consumption. Commercial-use sales volume also increased, as strong sales to food-processing customers outweighed the decline in sales to the food-service industry. Meanwhile, export sales volume declined due to a significant drop in sales to the food-service industry. As a result, total sesame oil sales volume was 102.7% of the previous fiscal year, while sales value was 106.4%.」
For the full year, household-use and commercial-use sales to food-processing customers increased, while commercial-use sales to the food-service industry and exports declined. Total sesame oil sales volume was 102.7% of the previous fiscal year. - FY2021-Q3Household-use and commercial-use increased; exports declinedAnnual report
「For sesame oil, household-use sales volume increased from the year-earlier period, due in part to increased at-home consumption. Commercial-use sales volume also increased, as strong sales to food-processing customers outweighed the decline in sales to the food-service industry. Meanwhile, export sales volume declined due to a significant drop in sales to the food-service industry. As a result, total sesame oil sales volume was 101.7% of the year-earlier period, while sales value was 106.2%.」
Household-use sales increased on at-home consumption, and total commercial-use sales also increased on strong sales to food-processing customers, while exports declined. Total sesame oil sales volume was 101.7% of the year-earlier period. - FY2021-Q2Continued increase in household-use sales and decline in commercial-use salesAnnual report
「For sesame oil, household-use sales volume increased from the year-earlier period, due in part to increased at-home consumption. Meanwhile, commercial-use sales volume declined as sales to the food-service industry fell. As a result, total sesame oil sales volume was 97.1% of the year-earlier period, while sales value was 103.1%.」
Household-use sesame oil sales volume increased on higher at-home consumption, while commercial-use sales volume declined as sales to the food-service industry fell. Total sesame oil sales volume was 97.1% of the year-earlier period. - FY2021-Q1Household-use increased; commercial-use and exports declinedAnnual report
「For sesame oil, household-use sales volume increased from the year-earlier period, due in part to increased at-home consumption. Meanwhile, commercial-use sales volume declined as sales to the food-service industry fell. Export sales volume also declined from the year-earlier period, as sales to the food-service industry were affected by the COVID-19 pandemic, as in Japan. As a result, total sesame oil sales volume was 94.9% of the year-earlier period, while sales value was 99.8%.」
Household-use sales increased on demand for at-home consumption, while commercial-use and export sales to the food-service industry declined. Total sesame oil sales volume was 94.9% of the year-earlier period, and sales value was 99.8%. - FY2020WorsenedAnnual report
「As a result, total sesame oil sales volume was 96.0% of the previous fiscal year, while sales value was 97.3%.」
Sales volumes for household-use and commercial-use products declined due to the impact of price increases and the scaling back of household-use promotional expenses, causing total sesame oil sales volume and sales value to fall below the previous fiscal year. - FY2020-Q3WorsenedAnnual report
「Commercial-use sales volume declined from the year-earlier period due in part to the impact of price increases implemented from February of the previous fiscal year, with usage declining among some food-processing customers and switching to other companies occurring among food-processing and food-service customers.」
Price increases for commercial-use products led to lower usage among food-processing customers and switching to other companies among food-processing and food-service customers, causing sales volume to fall below the year-earlier period. Household-use sales volume also declined as promotional expenses were scaled back, worsening the environment for measures to recover and expand market share. - FY2020-Q2WorsenedAnnual report
「For sesame oil, prices for commercial-use products were increased from February of the previous fiscal year, while from July of the current fiscal year we scaled back promotional expenses for household-use products equivalent to discounts. As a result, sales volumes for both household-use and commercial-use products declined from the year-earlier period.」
Sales volumes in both the household-use and commercial-use channels fell below the year-earlier period due to the impact of price increases and the scaling back of promotional expenses, affecting efforts to recover and expand market share. - FY2020-Q1AdvancedAnnual report
「For sesame oil, commercial-use sales volume declined from the year-earlier period due in part to the impact of price increases for commercial-use products implemented from February of the previous fiscal year. However, household-use sales progressed steadily during the extended holiday period, demand arose ahead of the price increase scheduled for July, and promotional campaigns were conducted for exports. As a result, total sesame oil sales volume was 100.3% of the year-earlier period.」
While commercial-use sales volume declined due to the impact of price increases, household-use sales remained steady, and total sesame oil sales volume was 100.3% of the year-earlier period. - FY2019AdvancedAnnual report
「For sesame oil, we actively promoted the 600g Kadoya Pure Sesame Oil PET product as a medium-size product expected to appeal to both household and commercial-use channels, and sales remained strong. As a result, sales volume was 102.4% of the previous fiscal year.」
Promotion of the PET 600g product for both household and commercial use remained strong, and sesame oil sales volume was 102.4% of the previous fiscal year. - FY2019-Q3AdvancedAnnual report
「We actively promoted the 600g Kadoya Pure Sesame Oil PET product as a medium-size product expected to appeal to both household and commercial-use channels, and sales remained strong. As a result, sales volume was 101.7% of the year-earlier period.」
Promotion of the PET 600g product for both household and commercial use remained strong, and sesame oil sales volume was 101.7% of the year-earlier period. - FY2019-Q1AdvancedAnnual report
「We actively promoted the 600g Kadoya Pure Sesame Oil product in a lightweight, easy-to-hold PET container, a medium-size product expected to appeal to both household and commercial-use channels.」
We actively promoted the 600g Kadoya Pure Sesame Oil product in a PET container for both household and commercial use, resulting in expanded sales in the household market. - FY2018RestatedAnnual report
「PET-container products, which are lightweight and easy to hold, have been well received by consumers. We are therefore expanding the product lineup and actively pursuing sales expansion.」
Active sales expansion efforts focused primarily on household-use products have continued. - FY2018-Q2AdvancedAnnual report
「Sales volume increased 6.6% year on year for sesame oil overall and 3.6% for food sesame as a result of active sales expansion efforts focused primarily on sesame oil products in PET containers.」
Sales volumes for sesame oil overall and food sesame exceeded the year-earlier period as a result of sales expansion efforts focused on sesame oil products in PET containers. - FY2018-Q1AdvancedAnnual report
「Sales volume increased 4.8% year on year for sesame oil overall and 5.1% for food sesame as a result of active sales expansion efforts, primarily for household-use sesame oil.」
Sales volumes for sesame oil overall and food sesame exceeded the year-earlier period as a result of sales expansion efforts focused on household-use sesame oil. - FY2017AdvancedAnnual report
「Sales volume increased 9.9% year on year for sesame oil and 6.7% for food sesame, following repeated follow-up with retail and mass-market stores, primarily for household-use sesame oil.」
Continued follow-up with retail and mass-market stores resulted in full-year sales volumes for both sesame oil and food sesame exceeding the previous year. - FY2017-Q3AdvancedAnnual report
「Sales volume increased 11.8% year on year for sesame oil overall and 6.1% for food sesame, following repeated follow-up with retail and mass-market stores, primarily for household-use sesame oil.」
Continued follow-up with retail and mass-market stores resulted in sales volumes for sesame oil overall and food sesame exceeding the year-earlier period. - FY2017-Q2AdvancedAnnual report
「Sales volume increased 11.7% year on year for sesame oil overall and 9.1% for food sesame, following repeated follow-up with retail and mass-market stores, primarily for household-use sesame oil.」
Continued follow-up with retail and mass-market stores resulted in sales volumes for sesame oil and food sesame exceeding the year-earlier period. - FY2017-Q1First statedAnnual report
「The company is working to recover and expand its sesame oil market share by following up with retail and mass-market stores, mainly for household sesame oil.」
New sales initiatives have been taking concrete shape to recover and expand the household-use sesame oil market share through continued follow-up with retail and mass-market stores.