A Six-Area Sales Structure Rooted in Local Communities and Driven by Customers
First written in FY2017. 7 of 10 entries say "Advanced", first in FY2019. Latest entry: FY2026-H1.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Efforts by each business unit to strengthen core categories, expand shelf space and conduct marketing activities highlighting consumption occasions contributed to improved competitiveness and volume growth.」
The company deployed customer-focused sales activities by business unit and achieved 1.5% year-on-year growth in first-half sales volume through strengthening core categories, expanding shelf space and promoting drinking occasions. - 2026-04-30AdvancedEarnings presentation materials
「Improved competitiveness through expanded shelf space and detailed sales activities, achieving balanced share growth」
The company is pursuing growth in sales volume, value share and volume share through sales activities tailored to customers and channels and the rollout of dedicated products. - FY2023AdvancedAnnual report
「The company reorganized its organization around these 3 channels in January 2024, with the aim of accelerating decision-making in each division of the sales organization and strengthening the ability to drive each channel's growth strategy.」
The customer-focused sales structure progressed to a reorganization in January 2024 centered on 3 channels: vending, direct sales and food service. - FY2023-Q3AdvancedAnnual report
「Although the highly competitive environment continued at convenience stores, the effects of initiatives to secure shelf space, including expanding the rollout of core products to business customers' stores and strengthening customer engagement, have begun to emerge. In addition, favorable effects from the exceptionally hot summer helped drive a 13% increase in volume in the third quarter and a 4% increase on a cumulative basis.」
The company expanded the rollout of core products to customer stores and strengthened customer engagement, resulting in a cumulative 4% increase in convenience-store sales volume. - FY2023-Q1AdvancedAnnual report
「To capture opportunities from increased demand as people returned to normal activities, the company introduced new products, expanded shelf space centered on priority customers, and conducted effective marketing activities, resulting in a 4% year-on-year increase in sales volume.」
Through new products, expanded shelf space for priority customers and marketing activities, customer-focused sales activities resulted in a 4% year-on-year increase in sales volume. - FY2020-Q3AdvancedAnnual report
「The company is accelerating initiatives such as transforming its vending and route-sales activities while mitigating the impact of lower profit from declining top-line revenue through large-scale cost reductions.」
The customer-focused sales reform has progressed to the stage of accelerating the transformation of route-sales activities in addition to vending. - FY2019AdvancedAnnual report
「In addition, from January 2020 the company will overhaul its sales organization, further strengthen its market execution capabilities and customer relationships, and seek to achieve high-level customer management and expand sales opportunities.」
The customer-focused sales policy has progressed to the stage of overhauling the sales organization from January 2020 and strengthening market execution capabilities and customer relationships. - FY2018-Q2RestatedAnnual report
「In 2018, to achieve further growth from this foundation, we are pursuing initiatives aimed at “local customer-focused sales activities and realizing economies of scale,” “accelerating innovation,” and “creating integration synergies.”」
The company has reaffirmed its previous direction for sales activities focused on local markets and customers, together with the realization of economies of scale as a priority for 2018. - FY2018-Q1RestatedAnnual report
「In 2018, to achieve further growth from this foundation, we are pursuing initiatives aimed at “local customer-focused sales activities and realizing economies of scale,” “accelerating innovation,” and “creating integration synergies.”」
In addition to sales activities focused on local markets and customers under the existing six-area structure, the company explicitly identified the realization of economies of scale as a priority for 2018. - FY2017First statedAnnual report
「To strengthen sales activities focused on local markets and customers, the company has established a six-area structure and will seek to expand profitable sales by developing marketing plans tailored to the characteristics of each area and ensuring their execution in the market.」
As part of the new medium-term management plan and its immediate priorities, the company newly specified regional marketing and market execution under the six-area structure.