Development and Nationwide Sales of the Lemon-Based Alcoholic Beverage “檸檬堂”
First written in FY2019-Q3. 10 of 16 entries say "Advanced", first in FY2019. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「Although the company pursued sales initiatives including the launch of the new product Amakunai Lemon-do Sugar-Free Lemon and Sudachi and promotional campaigns, sales volume declined 16% due to the impact of a challenging competitive environment and other factors.」
Although the company continued to launch new 檸檬堂 products and run campaigns, total category sales volume fell 16%, with progress in these initiatives coexisting with a decline in category volume. - FY2024-Q1SoftenedAnnual report
「In the alcoholic beverage category, the company worked to revitalize sales through the renewal of 檸檬堂 and stronger sales of the non-alcoholic beverage Yowanai 檸檬堂, but sales volume fell 9% due to the competitive environment and other factors.」
As a result of efforts to strengthen sales through new and renewed products, the decline in the alcoholic beverage category narrowed from 12% in the previous fiscal year to 9%, although the volume decline caused by the competitive environment and other factors continued. - FY2023Category volume fell despite contributions from new productsAnnual report
「Although new products such as Jack Daniel's & Coca-Cola and the non-alcoholic beverage Yowanai Lemon-do, which has performed well since its launch, contributed to the alcohol category, volume declined 12% due in part to the impact of lower volume following price revisions.」
Although new and non-alcoholic products continued to contribute to the alcoholic beverage category, full-year volume fell 12% due to the impact of price revisions. - FY2023-Q2AdvancedAnnual report
「Although the alcohol category declined 14% in the first half amid the normalization of at-home drinking demand that increased during the COVID-19 pandemic, it rose 6% in the second quarter alone, supported by new products such as Jack Daniel's & Coca-Cola and Lemon-do Sukkiri Lemon.」
The alcoholic beverage category was expanded with new products including Jack Daniel's & Coca-Cola, and second-quarter category volume increased 6% year on year. - FY2023-Q1AdvancedAnnual report
「On 10 April, the company launched the ready-to-drink alcoholic beverage Jack Daniel's & Coca-Cola, a mix of Coca-Cola and Tennessee whiskey brand Jack Daniel's, and will step up sales to revitalize the alcoholic beverage category.」
In the alcoholic beverage category, the company launched Jack Daniel's & Coca-Cola on 10 April and is moving forward with new product offerings to revitalize the category. - FY2022Category volume fell despite new product rolloutAnnual report
「Although the alcohol category benefited from an expanded product lineup accompanying the renovation of Lemon-do, the launch of the non-alcoholic beverage Yowanai Lemon-do, and the launch of Lemon-do Uchiwari Lemon, a lemon sour mixer aimed at capturing new demand, volume declined 15% due to the reaction to new products launched in the previous fiscal year and the normalization of at-home drinking demand that increased during the COVID-19 pandemic.」
Although the company expanded the 檸檬堂 lineup and launched non-alcoholic products and lemon sour concentrate, volume for the alcoholic beverage category as a whole fell 15%. - FY2022-Q3Alcoholic beverage category volume fell despite contributions from new productsAnnual report
「Although the alcoholic beverage category benefited from the launch of 檸檬堂 Uchibari Lemon, a lemon sour concentrate to be mixed with other drinks, multipacks of 350ml 檸檬堂 cans, and new and renewed products, volume fell 17% because of the reaction to new product introductions in the same period of the previous year and the leveling off of stay-at-home drinking demand that had increased during the COVID-19 pandemic. Sales of the non-alcoholic beverage Yowanai 檸檬堂, launched this year, are also progressing well.」
While new 檸檬堂 products, multipacks and the non-alcoholic product continued to make progress, the alcoholic beverage category as a whole fell 17% year on year. - FY2022-Q2AdvancedAnnual report
「Although new and renewed 檸檬堂 products contributed to the alcoholic beverage category, volume fell 21% because of the reaction to the initial launch of new products in the previous year and the leveling off of the stay-at-home drinking demand that had increased during the COVID-19 pandemic. The rollout of the non-alcoholic beverage Yowanai 檸檬堂, launched in February, is also progressing well.」
For 檸檬堂, the company is proceeding with the rollout of new and renewed products, as well as the non-alcoholic product Yowanai 檸檬堂, launched in February. - FY2022-Q1AdvancedAnnual report
「The alcoholic beverage category grew 7%, driven by the launch of the non-alcoholic beverage Yowanai 檸檬堂 in February 2022. In addition, for alcoholic beverage 檸檬堂, the company launched 檸檬堂 Sugar-Free Lemon and 檸檬堂 Umashio Lemon at the end of March 2022 and revitalized the brand by renewing the packaging of existing products.」
For the 檸檬堂 brand, the company launched a non-alcoholic product, added 2 new products and refreshed the packaging of existing products, resulting in 7% year-on-year growth in the alcoholic beverage category. - FY2021-Q3AdvancedAnnual report
「The company is further strengthening the category by launching Coca-Cola's first global alcoholic brand, Topo Chico Hard Seltzer, in selected areas, following 檸檬堂 and other products.」
Following 檸檬堂 and other products, the company launched Coca-Cola's first global alcoholic brand, Topo Chico Hard Seltzer, in selected areas, strengthening the alcoholic beverage category. - FY2021-Q2AdvancedAnnual report
「The company continues to expand production capacity for alcoholic beverages, which are expected to grow for Coca-Cola in Japan, and a new alcohol production line began operating at the Komatsu Plant in May.」
To meet demand and growth in alcoholic beverages, a new production line began operating at the Komatsu Plant in May. - FY2021-Q1RestatedAnnual report
「The company continues to expand its in-house production capacity for alcoholic beverages, which are expected to grow as a new category for the Coca-Cola system in Japan.」
The company continues to expand its in-house production capacity for alcoholic beverages, including 檸檬堂, as a new category. - FY2020-Q3AdvancedAnnual report
「檸檬堂 continued to perform well. To establish a stable supply system to meet growing demand, a new alcohol production line will be installed at the Kyoto Plant.」
In response to strong performance by alcoholic beverage 檸檬堂, the company is proceeding with the installation of an alcohol production line at the Kyoto Plant to meet growing demand. - FY2020-Q2AdvancedAnnual report
「檸檬堂 continued to perform well, exceeding the plan.」
The company states that alcoholic beverage 檸檬堂, whose nationwide sales and in-house production began in 2019, performed well and exceeded the plan in the first half of 2020. - FY2019AdvancedAnnual report
「Alcoholic beverage sales volume was 1.9 million cases in 2019.」
Following the nationwide rollout of 檸檬堂 and the start of in-house production, the company disclosed alcoholic beverage sales volume of 1.9 million cases for 2019. - FY2019-Q3First statedAnnual report
「The Coca-Cola system's first alcoholic product, 檸檬堂 lemon sour, will go on sale throughout the company's operating area from October, while production at its own factories will also begin.」
The company launched 檸檬堂 lemon sour as the Coca-Cola system's first alcoholic product, began sales throughout its operating area in October 2019 and started manufacturing it at its own factories.