Service development integrating apps and live events
First written in FY2024. 6 of 7 entries say "Advanced", first in FY2025-H1. Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- 2026-08-12AdvancedEarnings presentation
「Promotional support linked to real events」
A specific measure linking the app and real events was presented as part of the value provided to participating companies, in the form of promotional support. - FY2026-H1AdvancedAnnual report
「As a result, for companies participating in Gokko World’s pavilions, or client companies, we can provide sales-promotion support not limited to advertising through the app, by creating touchpoints with their services and products in the real world and providing high-quality first-hand experiences, thereby helping them build an even larger fan base.」
The value offered by combining the app with real-world events is now described as extending beyond advertising to include sales-promotion support. - FY2025-H1AdvancedAnnual report
「As a result, companies participating in Gokko World’s pavilions will be able to create touchpoints with their services and products and provide high-quality first-hand experiences not only through the app but also in the real world, helping them build an even larger fan base.」
The concept of combining the app with real-world events moved into execution, with 13 events held during the interim consolidated accounting period and 30 planned for the full year. - FY2024First statedAnnual report
「As a result, companies participating in Gokko World’s pavilions will be able to create touchpoints with their services and products and provide high-quality first-hand experiences not only through the app but also in the real world, helping them build an even larger fan base.」
The concept is to extend app-based experiences to events at commercial facilities and other venues, creating brand touchpoints and building fans for participating companies.