Expanding the customer base into industries beyond gaming
First written in FY2016. 11 of 34 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「In the domestic agency business, advertising demand increased from advertisers (clients) providing game and manga apps.」
Domestic demand for advertising for game and manga apps, the company’s traditional core customer areas, increased. Revenue from the domestic agency business was ¥2,118,658 thousand. - FY2025Progress in the manga and gaming sectors coexisted with declining demand from major advertisersAnnual report
「In the domestic agency business, advertising placements increased as the company expanded its market share in the manga sector and improved its win rate in competitive pitches in the gaming sector, but this was insufficient to offset the decline in advertising placements resulting from changes in the advertising policies of major advertisers (clients).」
Advertising placements increased as the company expanded its market share in manga and improved its competitive win rate in gaming, but this did not offset the decline in placements resulting from policy changes by major advertisers. - FY2026-H1Declining demand from major advertisers coexisted with increasing demand for new games in ChinaAnnual report
「In the domestic agency business, advertising demand declined due to policy changes by 3 major advertisers (clients). In the overseas agency business, advertising demand increased in China as the number of new game app releases rose, but demand for brand advertising declined.」
In Japan, demand declined due to policy changes by 3 major advertisers, while overseas demand related to new game apps in China increased and demand for brand advertising declined. - FY2024Demand for manga apps increased, while demand for game, financial services and overseas app advertising declined.Annual report
「Advertising demand from advertisers (clients) providing manga apps increased slightly, while demand from advertisers (clients) providing game apps declined. Overseas, demand for Taiwan’s brand business increased slightly, while demand for app businesses in Taiwan and China declined substantially.」
Within the customer base outside gaming, demand for manga apps increased, while demand for game apps declined. Overseas, an increase in advertising for Taiwanese brands coincided with a decline in app advertising in China and Taiwan. - FY2025-H1Demand for manga apps increased, while demand for large game apps and payment service apps declined.Annual report
「During the interim consolidated accounting period, domestic advertising demand increased as manga app advertisers (clients) expanded their budgets. However, advertising demand declined due to factors including a decrease in the number of new games released by major advertisers (clients) offering game apps and reductions in advertising budgets by advertisers (clients) offering payment service apps.」
While demand from manga app advertisers increased as the customer base expanded beyond gaming, the number of new titles released by major game apps declined, and advertising budgets for payment service apps contracted. - FY2024-Q4Demand for manga apps increased, while demand for games, payment services and Chinese game advertising declined.Annual report
「Although advertising demand from advertisers (clients) providing manga apps increased, demand declined from advertisers (clients) providing game apps and advertisers (clients) providing payment service apps.」
In the domestic agency business, demand for manga apps increased, while demand for game apps and payment service apps declined. Overseas, demand for distribution to Japan and Taiwan from Chinese game app advertisers also declined. - FY2023Demand related to the financial sector expanded, while demand for game and manga apps contractedAnnual report
「In the domestic agency business, there was new advertising demand from advertisers (clients) outside gaming and manga, but revenue declined because advertising demand contracted amid the commoditization of the game and manga app markets.」
Although there was new advertising demand outside games and manga, demand in the company’s traditional core areas declined due to the commoditisation of the game and manga app markets and other factors. The ad platform also described expanding demand from financial-sector advertisers. - FY2024-Q2Financial-sector demand increased, while domestic demand for game and manga apps contractedAnnual report
「In the domestic agency business, revenue declined due in part to a contraction in advertising demand from advertisers (clients) operating game and manga apps.」
Demand from financial advertisers, including card loans and credit cards, increased, while demand from game and manga app advertisers declined in Japan. - FY2024-Q1New demand outside games and manga increased, while demand for major game and manga apps declinedAnnual report
「During the cumulative six-month period, new advertising demand from advertisers (clients) outside gaming and manga increased, but advertising demand from large advertisers (clients) providing game apps and advertisers (clients) providing manga apps declined.」
While new demand from advertisers outside games and manga increased, demand from major game app and manga app advertisers declined. - FY2023-Q4Demand outside gaming and manga increased, while demand from large game and manga app advertisers declined.Annual report
「During the first quarter, in Japan, advertising demand from advertisers (clients) obtained through the capital and business alliance with Hakuhodo DY Media Partners and from advertisers (clients) outside gaming and manga increased, but advertising demand from large advertisers (clients) providing game apps and large advertisers (clients) providing manga apps declined.」
Demand increased through the partnership with Hakuhodo DY Media Partners and among advertisers outside gaming and manga, while demand from large game app and manga app advertisers declined. - FY2022AdvancedAnnual report
「In the agency business, we will seek to expand the business by acquiring advertisers (clients) from industries beyond the developers and operators of game and manga apps, our principal advertisers (clients), while providing comprehensive online and offline marketing support rather than limiting our services to the online channels in which we have traditionally excelled.」
The company indicated a policy of expanding its customer base beyond game and manga app businesses and broadening its service scope from online support to comprehensive support including offline channels. Revenue from the agency business was ¥8,169,904 thousand. - FY2023-Q2AdvancedAnnual report
「Although advertising demand from some advertisers (clients) operating EC businesses and some advertisers (clients) providing game apps was trending downward, demand from manga app advertisers (clients) increased, as did demand from financial-sector advertisers (clients), including card loans and credit cards. In addition, through collaboration with the Hakuhodo DY Group, advertising demand from advertisers (clients) in new categories increased.」
Although demand for e-commerce and certain game apps declined, the company reported increased demand from manga apps, financial-related advertisers such as card loans and credit cards, and advertisers in new categories through collaboration with the Hakuhodo DY Group. - FY2023-Q1AdvancedAnnual report
「Although advertising demand declined from certain advertisers (clients) operating e-commerce businesses and certain advertisers (clients) providing game apps, demand increased substantially from advertisers (clients) providing manga apps and financial-related advertisers (clients), including card loans and credit cards.」
While demand for EC and certain game apps declined, demand from manga apps and financial-sector advertisers, including card loans and credit cards, increased substantially. - FY2022-Q4Demand from manga app advertisers and overseas clients increased, while demand related to financial services declined.Annual report
「Although advertising demand from financial advertisers (clients) declined, demand increased mainly from advertisers (clients) operating manga apps, partly because the high advertising effectiveness of the fully automated marketing platform UNICORN, which uses advanced advertising methods, was highly rated.」
In customer segments outside gaming, demand from manga app advertisers increased, while advertising demand from financial-sector companies declined. - FY2022-Q2AdvancedAnnual report
「Demand increased, among other factors, from advertisers (clients) operating QR code payment apps and advertisers (clients) operating game apps.」
In addition to the traditional financial and EC sectors, demand increased from advertisers for QR-code payment apps and domestic and overseas game apps. - FY2022-Q1AdvancedAnnual report
「Demand for advertising projects increased year on year, driven by higher advertising spending by advertisers (clients) operating game apps in Japan and overseas, as well as an increase in collaborative projects with Hakuhodo DY Media Partners Co., Ltd.」
It was stated that projects undertaken in collaboration with Hakuhodo DY Media Partners increased, in addition to business from game app advertisers. - FY2021-Q3RestatedAnnual report
「Advertising demand from advertisers (clients) offering manga apps increased. In addition, advertisers (clients) offering game apps increased their advertising expenditure following the release of major new game apps and the launch of campaigns, among other factors.」
Within the customer base, including advertisers outside gaming, demand from manga app advertisers and advertising spending by game app advertisers continued to increase. - FY2021-Q2Demand from manga and game advertisers increased, while financial companies reduced their advertising budgets.Annual report
「As advertising demand from advertisers (clients) offering manga apps increased, and as advertisers (clients) offering game apps increased their advertising expenditure following the release of major new game apps and the launch of campaigns, among other factors」
Within the customer base including advertisers outside gaming, demand from manga app advertisers and advertising expenditure by game advertisers increased, while financial-sector companies reduced their advertising budgets due to restrained acquisition of new customers. - FY2021-Q1AdvancedAnnual report
「Due to the increase in orders from advertisers (clients) in new fields resulting from the capital and business alliance with 株式会社博報堂ＤＹメディアパートナーズ entered into in November 2019, among other factors」
It was stated that orders from advertisers in new fields increased through the capital and business alliance with Hakuhodo DY Media Partners. - FY2020AdvancedAnnual report
「The capital and business alliance with 株式会社博報堂ＤＹメディアパートナーズ on 22 November 2019 marked a new phase, including an expansion in the acquisition of new clients from fields in which the company had not previously conducted business.」
The company reported an increase in the acquisition of new clients from areas with which it had not previously conducted transactions through its capital and business alliance with Hakuhodo DY Media Partners. - FY2020-Q3Advertising for PCs declined due to reductions in advertising budgets by EC clientsAnnual report
「PC advertising generated revenue of ¥10,617,702 thousand, down 23.3% year on year, due mainly to reduced advertising budgets among e-commerce clients.」
For the customer base in financial services, e-commerce and other areas, where transactions had previously been growing, the company cited mainly reduced advertising budgets among e-commerce clients as a factor behind the decline in PC advertising revenue. - FY2020-Q1Financial and e-commerce clients reduced their advertising budgets.Annual report
「PC advertising generated revenue of ¥3,567,594 thousand, down 25.3% year on year, due to reduced advertising budgets among financial companies and e-commerce clients.」
The company reported reduced advertising budgets among customers, including financial companies with which transactions had previously been growing, in connection with the customer base outside gaming, resulting in lower PC advertising revenue. - FY2019-Q3RestatedAnnual report
「PC advertising generated revenue of ¥13,838,092 thousand, up 10.8% year on year, as advertising transactions with financial companies remained steady and web revenue generated through smartphone browsers increased.」
Advertising transactions with financial companies, related to expanding the customer base beyond game developers, continued to perform steadily, resulting in higher PC advertising revenue. - FY2019-Q2RestatedAnnual report
「Revenue from PC advertising was ¥9,786.683 million, up 7.7% year on year, as advertising transactions with financial-sector companies remained solid and web revenue through smartphone browsers increased.」
Advertising transactions with financial companies, related to expanding the customer base beyond gaming, continued to perform steadily, resulting in higher PC advertising revenue. - FY2019-Q1RestatedAnnual report
「PC advertising generated revenue of ¥4,774,366 thousand, up 2.4% year on year, as advertising transactions with financial companies remained steady and web revenue generated through smartphone browsers increased.」
Advertising transactions with financial-sector companies remained solid in the customer base beyond gaming. - FY2018Advertising placements in app categories outside gaming increased, while PC advertising revenue declined.Annual report
「In the fiscal year, smartphone advertising in the advertising business generated revenue of ¥17,486,198 thousand, up 0.5% year on year, due in part to increased advertising placements for games, manga and women-focused apps.」
The company reported an increase in manga and women-focused apps, in addition to games, as targets for customers and advertising placements. - FY2018-Q2Financial-sector revenue declined, while EC-related transactions grewAnnual report
「In the cumulative six-month period, PC advertising in the advertising business generated revenue of ¥9,083,503 thousand, up 2.1% year on year, as transactions grew mainly in e-commerce-related areas despite a decline in financial-related revenue.」
Transactions with financial companies, which had previously been growing, declined, while transactions centered on e-commerce expanded, resulting in higher revenue from PC advertising overall. - FY2018-Q1Transactions with financial-sector companies continued to increase, but revenue growth slowedAnnual report
「Revenue from PC advertising was ¥4,663.258 million, up 6.3% year on year, as advertising transactions with financial-sector companies remained solid and web revenue through smartphone browsers increased.」
In connection with expanding the customer base beyond game developers, advertising transactions with financial companies continued to perform steadily. Revenue continued to increase, but the growth rate declined from 35.9% in the same period of the previous year to 6.3%. - FY2017-Q3RestatedAnnual report
「In the cumulative nine-month period, PC advertising in the advertising business generated revenue of ¥13,377,441 thousand, up 38.3% year on year, due to growth in transactions, particularly with financial companies.」
In connection with expanding the customer base beyond game developers, the company reaffirmed the growth in transactions, particularly with financial companies. - FY2017-Q2RestatedAnnual report
「In the cumulative six-month period, PC advertising in the advertising business generated revenue of ¥8,895,685 thousand, up 37.3% year on year, due to growth in transactions, particularly with financial companies.」
In connection with expanding the customer base beyond game developers, the company reaffirmed the growth in transactions, particularly with financial companies. - FY2017-Q1AdvancedAnnual report
「In the cumulative three-month period, PC advertising in the advertising business generated revenue of ¥4,388,568 thousand, up 35.9% year on year, due to increased transactions, particularly with financial companies.」
The company reported an increase in transactions, particularly with financial companies, in connection with expanding the customer base beyond game developers. - FY2016First statedAnnual report
「We are seeking to expand the business by acquiring clients from industries beyond the game developers that form our Group’s core client base.」
The initiative seeks to acquire advertisers from industries beyond the Group’s core game-developer clients.