Creating synergies between the print edition and digital media

「We have digitized Town News content and operate the Web edition of Town News, an information service that makes the latest articles and advertisements available on computers, smartphones and other devices. This enables us to provide readers with information from outside their residential areas, as well as information to areas outside the prefecture and other areas where the print edition is not distributed, and to people who do not read Town News because they do not subscribe to daily newspapers. We will also work to expand readership by enhancing digital information dissemination, including the free periodic distribution of news and information published in the newspaper through the email edition of Town News and Town News for LINE, as well as Web-exclusive articles and original articles produced by the Digital Editorial Office.」

「In the digital-related business, we revamped the Web edition of Town News operated on our own site and worked to enhance its content and increase traffic. We also continued strengthening article distribution to curation sites, local media sites and apps, as well as sales of digital advertising such as sponsored, in-line and banner advertising.」

「In the digital business, as part of efforts to provide accessible, multifaceted information to people who do not subscribe to newspapers, we worked to expand readership of Town News for LINE and the email edition of Town News, enhance Web-exclusive articles and strengthen article distribution to curation sites. In addition, following Yokohama, we established a new Digital Editorial Office with dedicated reporters for Kawasaki and Sagamihara, and concluded a cooperation agreement with Yokohama City on digitization to revitalize neighborhood association activities, thereby deepening our local focus in the digital field. We also further strengthened the development of digital advertising offerings such as reporter feature advertising and sponsored advertising, while working to adjust Web listing fees in light of continuing increases in various costs.」

「In the digital-related business, in addition to enhancing the Web edition of Town News, we worked to strengthen article distribution to curation sites, local media sites and apps. We also continued selling and improving revenue from digital advertising on RareA, including reporter feature advertising, sponsored advertising, in-line advertising and banner advertising. In response to recent increases in raw material prices, labor costs and maintenance expenses, we revised Web listing fees effective October.」

「In the digital business, we continued to diversify information channels centered on the Web and email editions of Town News and Town News for LINE, delivering accessible local information to residents who do not subscribe to newspapers. We also enhanced local information through the spin-off neighborhood information site RareA and Political Village, while developing offerings such as in-line advertising and reporter feature articles and strengthening digital advertising sales and revenue.」

「In the digital-related business, in addition to enhancing the Web edition of Town News, we worked to strengthen article distribution to curation sites, local media sites and apps. We have also steadily continued to sell and improve the profitability of RareA, in-line advertising and banner advertising.」

「In the digital-related business, we enhanced articles exclusive to the Web edition and tested advance distribution, strengthened article distribution to curation sites and local media, enhanced monetization of the neighborhood information site RareA, and sought to expand offerings and increase sales, including in-line and banner advertising.」

「In the digital business, we strengthened article distribution centered on the Web and email editions of Town News and Town News for LINE, while diversifying information channels to deliver accessible local information to residents who do not subscribe to newspapers, including by joining LINE Account Media Select last August. We also expanded offerings, including the spin-off neighborhood information site RareA and in-line advertising within distributed articles, developing the capacity to capture demand for digital advertising and pursue monetization.」

「In the digital business, in addition to the Web and email editions of Town News, we strengthened dissemination through social media centered on Town News for LINE and other channels, while continuing to focus on further developing owned media, including the spin-off neighborhood information site RareA, Town News Political Village and Political Village Students.」

「In the digital business, in addition to the Web and email editions of Town News, we strengthened dissemination through social media centered on Town News for LINE and other channels as new means of providing information. We also actively expanded article distribution to portal sites, including by joining LINE Account Media Select last August. In addition, we focused on further developing owned media, including the spin-off neighborhood information site RareA, Town News Political Village and Political Village Students.」

「In the digital business, we sought to strengthen and evolve our operations, including by launching distribution of Town News for LINE in addition to the Web and email editions of Town News. We also continued to focus on developing advertising demand distinct from that of the newspaper by expanding the spin-off site Political Village and the neighborhood information site RareA.」

「In the digital business, in addition to the Web edition of Town News, the email edition of Town News, and the spin-off sites RareA, Political Village and Political Village Students, we expanded readership and monetization of owned media by launching Town News for LINE in all areas.」

「In addition to strengthening the Web business, including advertising sales and website production for the neighborhood information site RareA, we enhanced the content of the email edition of Town News and prepared to disseminate local information through LINE. We also promoted the development of a structure responsive to changing reader needs and the social environment, including by establishing the PPP (public-private partnership) Strategy Office.」

「In the Web business, in addition to expanding readership of the email edition of Town News, we expanded the distribution of original articles for the Web edition, resulting in a substantial increase in page views. On the neighborhood information site RareA, in addition to promoting initiatives with local governments and real estate companies, we enhanced RareA Reports, in which reporters introduce facilities and stores, and focused on developing advertising demand distinct from that of the newspaper.」

「We were also able to develop new advertising demand, including by promoting the sale of Web advertising on the neighborhood information site RareA.」

「In the Web-related business, in addition to actively promoting initiatives linking the local event information site RareA with the newspaper, we worked to deliver information to a broader audience by expanding the number of registered readers of the email edition of Town News.」

「In addition to enhancing and actively expanding the content of the local event information site RareA and the email edition of Town News, we responded to changing reader needs and the social environment and promoted the development of a structure for delivering information to a broader audience.」

「In the Web business, in addition to expanding readership of the email edition of Town News, we newly began distributing original articles for the Web edition. As a result, we achieved steady progress, including a substantial renewal of the record high for monthly page views in May, while actively promoting initiatives in cooperation with local governments and real estate companies on the local event information site RareA.」

「In the Web-related business, we actively promoted initiatives in cooperation with the local event information site RareA, while also expanding the number of registered readers of the email edition of Town News, to make information available to a broader audience.」

「In addition to enhancing and actively expanding the content of the local event information site RareA and the email edition of Town News, we responded to changing reader needs and the social environment, including by strengthening newspaper distribution, and promoted the development of a structure for delivering information to a broader audience.」

「In the Web business, we actively promoted initiatives through cooperation with local governments and real estate companies on the local event information site RareA (local information site).」

「In the Web business, we have continued to actively promote initiatives in cooperation with Political Village and the local event information site RareA (local information site).」

「In the Web-related business, we actively promoted initiatives in cooperation with the local event information site RareA (local information site), while also expanding the distribution list for the email edition of Town News, to make information available to a broader audience.」

「In addition to enhancing and actively expanding the content of the local event information site RareA (local information site) and the email edition of Town News, we responded to changing reader needs and the social environment, including by strengthening newspaper distribution, to make information available to a broader audience.」

「The company has established Political Village as a database of politicians in all of its publication areas and RareA as an event information site covering those areas, and will continue to enhance content and expand these businesses. It will also actively provide its local information to content-curation sites to improve awareness and brand strength. Going forward, the company will enhance digital-media content, including by developing new services that leverage its information infrastructure, to increase the value added of its print publications and generate synergies between print and digital media.」

「In its web business, the company actively pursued initiatives linked to RareA, a local events information site.」

「In its web-related business, in addition to the Web edition of Town News and Political Village, the company further enhanced the content of RareA, a local events information site, and actively expanded its operations. Through measures including distribution of the email edition of Town News, it worked to disseminate information to a broader range of audiences.」

「In its web-related business, in addition to the Web edition of Town News, the company enhanced the content of RareA, a local events information site, and actively expanded its operations. It also provided the email edition of Town News and strengthened the placement of print editions at stores and facilities to disseminate information to a broader range of audiences.」

「In its web-related business, in addition to the Web edition of Town News and Political Village, the company further strengthened and expanded RareA, a local events information site, provided the email edition of Town News, and began distributing articles to content-curation sites, actively pursuing its digital-media business.」

「The company actively pursued new initiatives, including projects linked to RareA, its local events information site, and the rollout of the “Spring Cherry Blossom Special Issue.”」

「The company also pursued new initiatives more actively than before, including the mail-order “Gourmet Delivered” project linked to the Web edition and expansion of RareA, a local events information site.」

「In its web-related business, the company enhanced the content of RareA, a local events information site, and actively expanded its operations in addition to the Web edition of Town News and Political Village. It also launched an email distribution service for the email edition of Town News, enabling it to disseminate information to a broader range of audiences.」

「Going forward, the company will enhance digital-media content, including by developing new services that leverage its information infrastructure, to increase the value added of its print publications and generate synergies between print and digital media.」