Deepening Existing Editions and Enhancing Media Value

「In our core print-related business, in addition to local news and familiar topics that the Company, with its close ties to local communities, is uniquely positioned to identify, we worked to revitalize local communities and secure stable revenue through a diverse range of print media initiatives. These included the regular publication of Kids Town News, features and special editions addressing local issues such as employment, disaster preparedness and safety, local events, anniversary commemorative editions, and sports-related special editions, in addition to our regular issues.」

「In this environment, in the core publication-related business we continued efforts to deliver daily local news and detailed information for each area broadly and in a timely manner. In sales, we continued to focus on developing advertising demand and proposing various products as solutions to customer needs, while further strengthening our local focus through regular publication of Children’s Town News, special editions for local sports events and special editions supporting professional teams.」

「In the core publication-related business, in addition to daily local news and familiar topics, we worked to revitalize local communities and secure stable advertising revenue by developing a diverse range of print media beyond regular editions, including regular publication of Children’s Town News, projects and special editions addressing local issues such as “SDGs,” “caregiving” and “disaster preparedness and safety,” various anniversary editions, and special editions supporting local professional sports teams. At the same time, in response to changes in the social structure, including population decline in local areas, we reorganized editions and reviewed circulation volumes as appropriate.」

「In the core publication business, we differentiated ourselves from other media by providing highly topical editions genuinely rooted in local communities, including daily local news and familiar topics, initiatives aimed at solving local issues, and company-wide projects across all editions that addressed the needs of readers and clients, such as “SDGs,” “caregiving” and “safety and security.” We also reorganized and reviewed editions as appropriate, taking into account recent population and household trends, cultural and economic spheres, local residents’ patterns of movement and historical background.」

「In the core publication-related business, we continued efforts to deliver diverse and reliable local information in a timely manner. In sales, we focused on developing private-sector advertising demand as it moved toward recovery, promoting orders from organizations and government authorities for themes and perspectives suited to the times and operating environment, and disseminating information tailored to local areas and current circumstances through special editions, including Children’s Town News.」

「In the core publication-related business, we continued efforts to deliver diverse and reliable local information in a timely manner. In sales, we focused on developing private-sector advertising demand as it moved toward recovery, promoting orders from government authorities and organizations, and publishing locally collaborative editions including Children’s Town News.」

「In advertising sales, we pursued proposal-based sales to meet private-sector advertising demand, which was recovering, while focusing on capturing government, organizational and political-related demand, implementing company-wide projects on local issues such as “SDGs” and “disaster preparedness and crime prevention,” and making Children’s Town News, certified under “Kanagawa Nadeshiko Brand 2023,” a regular publication.」

「In the core publication-related business, we continued our unceasing efforts to discover and carefully report familiar local news, information and community issues, working to establish an “unparalleled local media” outlet. In sales, while seeking to expand private-sector advertising demand as it moved toward recovery, we achieved results through a broad range of ongoing initiatives, including stronger approaches to government authorities and local organizations based on relationships of trust with the community, capturing political-related demand, implementing company-wide joint projects, and publishing special editions focused on local issues. In January this year, Children’s Town News, delivered to local elementary school students, was selected as one of the outstanding products and services developed with the contribution of women to receive Kanagawa’s “Kanagawa Nadeshiko Brand 2023” certification. This provided objective recognition of the quality of the publication and contributed to strengthening our brand.」

「During the cumulative period under review, our publication business achieved results by developing demand from government authorities and local organizations as private-sector advertising gradually showed signs of recovery, including through joint special features and special editions focused on local issues. Children’s Town News, delivered to local elementary school students, has also become more firmly established through measures such as expanding its publication areas and frequency.」

「We will continue to deepen our existing editions, expand opportunities to win advertising orders and achieve further growth in performance through proposal-based sales grounded in feedback from local customers.」

「In the core publication-related business, we have pursued initiatives including joint special features focused on advertising themes of high public interest, planned across editorial-office boundaries; proactive proposals and approaches to local governments, organizations and political stakeholders with which we regularly collaborate; and the publication in various areas of Children’s Town News for elementary school children and their parents, as well as special editions aimed at solving local issues.」

「In the publication-related business, we pursued initiatives including publishing special vaccine-vaccination editions in cooperation with government authorities, producing special features focused on regional safety and security, and strengthening approaches to advertising agencies.」

「We will continue to deepen our existing editions, expand opportunities to win advertising orders and achieve further growth in performance through proposal-based sales grounded in feedback from local customers. Town News operates a publication system generally organized by administrative district, publishing a detailed edition with different content for each area. By carefully capturing the issues of greatest interest to readers in each publication area, along with familiar local news and topics, and producing editions that attract even more readership, we will further differentiate ourselves from other media and enhance media value.」

「In addition to implementing joint special features planned across editorial-office boundaries around advertising themes of high public interest, we strengthened proactive proposals and approaches to municipalities, organizations and political stakeholders with which we had built relationships of trust through regular collaboration,」

「In sales, we strengthened efforts to identify the needs of local businesses through every available opportunity and propose advertising, while pursuing proposal-based sales activities centered on company-wide sharing of sales information, including joint projects extending beyond individual editorial offices and company-wide special features.」

「Against this backdrop, even during the COVID-19 pandemic, we continued to focus on differentiating ourselves from competing newspapers by producing a regional information paper that delivers familiar local news and information to local residents through locally rooted reporting. In sales, we focused on proposals for timely advertising projects and the planning of company-wide special features. Beyond the publications, under the motto “Turning local information into business,” we expanded sales initiatives including orders for corporate anniversary publications, the production of flyers and brochures, and active participation in proposal projects for Kanagawa Prefecture and municipalities in the publication areas.」

「In this operating environment, we continued to focus on differentiating ourselves from competitors by providing, not merely an advertising medium but a regional information paper, with carefully reported and written coverage of familiar local topics and information and a broad range of news on politics, the economy, sports, culture and education needed by local residents. In sales, we focused on increasing contact with local customers and advancing proposal-based sales tailored to customer needs and current circumstances. We also focused on initiatives including joint projects extending beyond individual editorial offices, the publication of Children’s Town News to develop new customer segments, targeted company-wide projects, government and organizational advertising, and opinion advertising.」

「In sales, while focusing on broadening basic contact with local businesses, we pursued initiatives to increase revenue, including joint projects extending beyond individual editorial offices, company-wide special features and the publication of Children’s Town News, and also worked to capture demand for opinion advertising.」

「In publishing, we continued to focus on the basic initiative of providing extensive coverage of news and event information closely tied to local communities, developing our “ultra-local” approach. In sales, we strengthened efforts to increase face-to-face contact with local businesses and pursued proposal-based sales activities, including joint projects extending beyond individual editorial offices and company-wide special features. We also further strengthened efforts to capture local advertising demand beyond the publications, achieving results through active participation in competitive proposals by municipalities and other organizations, planning and operating commercial-facility events and winning bundled promotion contracts, orders for corporate and organizational anniversary publications and self-published books, and the launch of Children’s Town News.」

「Against this backdrop, we continued to focus on differentiating ourselves from competing newspapers by producing editions rich in familiar local news and event information through locally rooted reporting as a regional information paper. In sales, we focused on strengthening proposals for timely advertising projects and planning company-wide special features. Beyond the publications themselves, under the motto “Turning local information into business,” we expanded sales initiatives including orders for corporate anniversary publications, the production of flyers and brochures, and active participation in proposal projects for Kanagawa Prefecture and its municipalities. As a new initiative, we began publishing Children’s Town News for distribution to local elementary schools, which helped expand both our readership and sponsor base.」

「We will continue to deepen our existing editions, expand opportunities to win advertising orders and achieve further growth in performance through proposal-based sales grounded in feedback from local customers. Town News operates a publication system generally organized by administrative district, publishing a detailed edition with different content for each area. By carefully capturing the issues of greatest interest to readers in each publication area, along with familiar local news and topics, and producing editions that attract even more readership, we will further differentiate ourselves from other media and enhance media value.」

「Against this backdrop, we continued to focus on increasing opportunities to interact with local people, our starting point, and carefully reporting and turning into articles a broad range of topics, from familiar news and lifestyle and event information to local issues and political and election developments, in order to produce editions that readers would enjoy and need.」

「In sales, we strengthened basic efforts to increase face-to-face contact with local businesses and pursued proposal-based sales activities, including joint projects extending beyond individual editorial offices and company-wide special features.」

「Against this backdrop, we continued to focus on differentiating ourselves from competing newspapers by using our strength in locally rooted reporting to produce editions rich in familiar local news and event information. In sales, we pursued initiatives including joint projects involving multiple editorial offices, timely advertising proposals, company-wide special features and active participation in proposals for Kanagawa Prefecture and its municipalities.」

「We will continue to deepen our existing editions, expand opportunities to win advertising orders and achieve further growth in performance through proposal-based sales grounded in feedback from local customers. Town News operates a publication system generally organized by administrative district, publishing a detailed, individually tailored edition for each area. By carefully capturing the issues of greatest interest to readers in each publication area, along with familiar local news and topics, and producing editions that attract even more readership, we will further differentiate ourselves from other media and enhance media value.」

「Against this backdrop, we focused on increasing contact with local residents, providing extensive coverage of familiar local news, events and lifestyle information, producing editions that readers would value, and differentiating ourselves from competing newspapers. In sales, we focused on broadening basic contact with local businesses and further advancing proposal-based sales tailored to customer needs and current circumstances. We also pursued revenue growth through initiatives such as joint projects extending beyond individual editorial offices, company-wide special features and the publication of tourism special editions.」

「In sales, we strengthened basic efforts to increase face-to-face contact with local businesses and pursued proposal-based sales activities, including joint projects extending beyond individual editorial offices and company-wide special features.」

「We worked to increase opportunities for contact with local residents, uncover and disseminate locally rooted news and information obtained through those contacts, and differentiate ourselves from competing newspapers. In sales, we strengthened basic efforts to increase face-to-face contact with local businesses, while developing initiatives such as joint projects organized by branch offices and editorial offices and timely advertising proposals.」

「We also pursued various management initiatives in response to changing reader needs and the social environment, including efficiency improvements through the integration of editions, revisions to circulation volumes to reflect actual conditions, and stronger placement of publications at stores and facilities.」

「In the Town News editorial division, we continued to provide extensive coverage of familiar local news and lifestyle information in each area, worked to produce editions that readers would value, and pursued differentiation from competing newspapers. In sales, we further expanded proposal-based sales tailored to customer needs and current circumstances, while pursuing revenue growth through initiatives such as joint special features extending beyond individual editorial offices.」

「We pursued creative advertising sales initiatives, including proposals for joint projects extending beyond individual editorial offices and company-wide special features.」

「Against this backdrop, we continued to focus on differentiating ourselves from competing newspapers by producing editions that readers would enjoy, drawing extensively on familiar local news and event information through our strength in locally rooted reporting activities.」

「We will continue to deepen our existing editions, expand opportunities to win advertising orders and further increase the number of pages in stages, thereby working to achieve further growth in performance.」