Wide-area sales and national-brand development centered on the Head Office Sales Department

「In its non-print business, the company continued to build a track record in various local-government proposals. At the renovated Hadano City Cultural Hall, known as CoorsTek Hadano Culture Hall, it leveraged its accumulated expertise to successfully deliver a large-scale event. At Odawara Civic Hall, known as Odawara Sannomaru Hall, which passed its first anniversary of operations, the company received recognition for stable facility management. Its designated-management business, including the Chigasaki Park Experiential Learning Center, known as Umikaze Terrace, progressed smoothly.」

「In its non-print business, in addition to building a strong track record in various local-government proposals, the company secured the designated-management contract for Odawara Civic Hall, known as Odawara Sannomaru Hall, as its third project after the Hadano City Cultural Hall and the Chigasaki Park Experiential Learning Center, known as Umikaze Terrace, and began operations in April this year.」

「In its PPP (public-private partnership) business, the company actively participated in proposals from municipalities throughout its publication area and achieved steady results, including newly securing numerous projects.」

「In its non-print business, the company strengthened its ability to meet diverse local promotional demand through the planning and sale of printed materials, promotional goods and videos, and event planning and operation. It also pursued sales activities including collaboration with local residents’ and neighbourhood associations and active participation in proposal projects by municipalities in its publication area, including Kanagawa Prefecture. In its PPP (public-private partnership) business, it was selected last December as the designated manager of the Chigasaki Park Experiential Learning Center, established by Chigasaki City, known as Umikaze Terrace, and is preparing to begin operations in April this year. This is the second designated-management contract following the Hadano City Cultural Hall, providing significant momentum for future expansion of the business.」

「In its non-print business, the company positioned itself as an integrated information company under the slogan “Turning Local Information into Business.” It strengthened its ability to meet diverse local promotional demand through the planning and sale of printed materials, promotional goods and videos, and event planning and operation, while pursuing sales activities including collaboration with local residents’ associations and neighbourhood associations and active participation in proposal projects by the municipalities in its publication area, including Kanagawa Prefecture.」

「In its non-print business, the company adopted the slogan “Turning Local Information into Business” and expanded its ability to address diverse local needs outside print advertising. It achieved results in many fields, including corporate and school anniversary publications, general printed materials such as posters and flyers, promotional goods, website and video production, event planning and operation, and local-government proposal projects. In addition, from April this year, as part of its PPP (public-private partnership) business, it began providing designated-management services for the Hadano City Cultural Hall, taking a steady first step into a new business area by leveraging the company’s resources.」

「The non-print business made a significant contribution to revenue through contracted production of booklets and guidebooks for local governments and economic organisations, website development and other services, as well as the concentration of year-end deliveries for various year-round promotional projects.」

「In the publication-related business, we pursued initiatives including publishing special vaccine-vaccination editions in cooperation with government authorities, producing special features focused on regional safety and security, and strengthening approaches to advertising agencies.」

「In sales, as the regional economy stagnated and private-sector advertising demand declined amid the COVID-19 pandemic, the company focused on timely joint projects beyond individual editorial offices, publication of “Children’s Town News,” targeted company-wide initiatives, and capturing demand for government and organisation advertising and opinion advertising.」

「Contracted production of booklets and guidebooks for local governments and administrative bodies, along with planning and operation of fan sites, came to fruition at the end of the fiscal year and contributed to revenue.」

「The company further strengthened efforts to capture local demand outside print advertising, achieving results through active participation in competitive local-government proposals, bundled promotional orders, orders for anniversary publications and self-published works for companies and organisations, and publication of “Children’s Town News” in various regions.」

「In sales, the company focused on proposals for timely advertising initiatives and planning company-wide special features. Outside print media, under the slogan “Turning Local Information into Business,” it pursued orders for corporate anniversary publications, production of flyers and brochures, and active participation in proposal projects for Kanagawa Prefecture and the municipalities in its publication area.」

「Under the slogan “Turning Local Information into Business,” the company expanded the Planning and Sales Department into a two-section structure to capture local needs outside print advertising. It pursued projects including corporate anniversary publications, general printed materials such as posters and flyers, website production, planning and operation of private commercial-facility events, and local-government proposal projects, producing certain results.」

「The company also achieved results in capturing promotional demand outside print media, including building and operating local-government “fan sites,” operating “Top 10 News Stories Chosen by Citizens,” and undertaking contracted planning, production and design of government-published booklets and guidebooks such as the “Women’s Advancement Promotion Booklet.”」

「In sales, the company promoted and strengthened efforts to increase face-to-face opportunities with local businesses, while pursuing proposal-driven sales activities such as joint projects beyond individual editorial offices and company-wide special features. It also further strengthened efforts to capture local advertising demand outside print media, achieving results through active participation in competitive local-government proposals, bundled orders for planning, operation and promotion of commercial-facility events, orders for anniversary publications and self-published works for companies and organisations, and publication of “Children’s Town News.”」

「In sales, the company focused on strengthening proposals for timely advertising initiatives and planning company-wide special features. Outside print media, under the slogan “Turning Local Information into Business,” it pursued orders for corporate anniversary publications, production of flyers and brochures, and active participation in proposal projects for Kanagawa Prefecture and its municipalities.」

「The company also focused on capturing local advertising demand outside print media and achieved certain results, including orders for self-published works, corporate anniversary publications and other general printed materials, website production for tourist facilities, planning and operation of private commercial-facility events, and local-government proposal projects. Under the slogan “Turning Local Information into Business,” it gained confidence in entering new fields.」

「In sales, the company focused on steadily expanding contact with local businesses while pursuing joint projects beyond individual editorial offices, company-wide special features and special tourism issues. It also worked to capture advertising demand outside print media through orders for self-published works and anniversary publications, planning and operation of private commercial-facility events and promotional work, and contracted planning and operation of local-government projects such as “Top 10 News Stories Chosen by Citizens” and the “Shopping District Guidebook.” These activities have produced tangible results.」

「The company also focused on capturing local advertising demand outside print media and pursued new initiatives, including active participation in competitive proposal processes organised by local governments, planning and operation of commercial-facility events and bundled promotional orders, and orders for anniversary publications and self-published works for companies and organisations.」

「In sales, the company pursued joint projects involving multiple editorial offices, proposals for timely advertising initiatives, company-wide special features, and active participation in proposals for Kanagawa Prefecture and its municipalities.」

「The company also focused on capturing local advertising demand outside print media. By strengthening its sales structure, it achieved certain results, including orders for website production for tourist facilities, planning and operation of events at private commercial facilities, and local-government proposal projects, gaining confidence in its potential to enter new fields.」

「The company also focused on capturing advertising demand outside print media and pursued new initiatives, including stronger sales efforts to obtain orders for self-published works and general printed materials, website production for tourist facilities, planning and operation of events at private commercial facilities, bundled orders for event promotion, and contracted work to plan and operate the local-government-sponsored “Top 10 News Stories Chosen by Citizens.”」

「The company also carried out a partial organisational restructuring to strengthen its sales structure in central Yokohama and Kawasaki, where government agencies, organisations and industries are concentrated.」

「We also focused on capturing advertising demand outside print media, actively participating in competitive proposal processes organised by local governments and pursuing new initiatives, including planning and operating events at commercial facilities and securing bundled orders for event promotion.」

「To propose advertising that leverages economies of scale to national brands and major companies targeting the entire Kanagawa market, we will work to expand orders from major companies and advertising agencies, centered on the Head Office Sales Department, which conducts sales activities over a broad area outside the publication area. For mid-sized and major companies headquartered in Kanagawa with multiple stores across the prefecture, as well as various organisations, we will likewise seek to expand advertising orders through the Head Office Sales Department and the Sales Promotion Department.」

「We also strengthened sales to leading companies inside and outside the prefecture, and proposals and promotions to government authorities and other organizations themed around regional revitalization.」

「In addition, we advanced new initiatives centered on the company-wide special features of the Head Office Sales Department, which was established in February this year, including placing publications at expressway service areas and actively participating in proposals for Kanagawa Prefecture and its municipalities.」

「Centered on the Head Office Sales Department, which conducts wide-area sales outside the publication areas, we will work to expand advertising orders from major companies, advertising agencies and other clients.」