Launch of the new hair-care brand “Straine” and sales response
First written in FY2026-H1. 3 of 5 entries say "Advanced", first in 2026-05-13. Latest entry: 2026-08-18.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In June 2025, we launched the new hair-care brand “Straine.” Soon after launch, it achieved six No. 1 positions in Rakuten rankings and ranked highly in various magazine rankings. Sales are progressing steadily at approximately 17,500 drugstores, variety stores and other outlets nationwide.」
“Straine” has achieved top rankings in six Rakuten categories and expanded distribution to approximately 17,500 stores nationwide, demonstrating concrete progress in post-launch sales and distribution expansion. - 2026-05-13AdvancedEarnings
「In June 2025, we launched the new hair-care brand “Straine.” Soon after launch, it achieved six No. 1 positions in Rakuten rankings and ranked highly in various magazine rankings. Sales are progressing steadily at approximately 17,500 drugstores, variety stores and other outlets nationwide.」
For “Straine,” the disclosure has become more specific, moving from references to temporary sellouts to ranking results and broad point-of-sale distribution. - FY2026-H1First statedAnnual report
「As a result of these measures, the hair-care brand “Straine” received such a strong response that it was temporarily sold out,」
The company states that its hair-care brand “Straine,” launched in June 2025, received such a strong response that it was temporarily sold out.