Expansion of sales of the beauty appliance brand “Brighte”

「For the beauty-device brand “Brighte,” we are expanding the product lineup and color variations and strengthening sales through consumer-electronics retailers.」

「During the interim accounting period, the Company recorded temporary upfront expenses to enhance the brand value and awareness of the new haircare brand Straine, launched in June 2025, and the beauty appliance brand Brighte. For Brighte, wholesale sales to home appliance retailers for in-store sales have increased in addition to sales through the Company's own e-commerce channel. As more customers have encountered the products and had the opportunity to handle them, awareness of the brand as a trusted beauty appliance brand has been expanding steadily.」

「Sales of the Brighte beauty appliance brand, launched in February 2024, have also been growing strongly, with ELEKI BRUSH ranking first in the Amazon and Rakuten rankings, among other achievements. In March 2025, the brand began selling a new hair dryer, SHOWER DRYER, further expanding its product lineup.」

「Sales of the Brighte beauty appliance brand have also been growing strongly, with ELEKIBRUSH ranking first in Rakuten's daily and weekly rankings, among other achievements.」