Rising Number of Visitors to Japan and Expected Growth in Demand for Promotion Targeting Foreign Visitors
First written in FY2017-Q2. 12 of 21 entries say "Advanced", first in FY2017-Q3. Latest entry: 2026-07-10.
The whole theme swung hardest in 2020: 5 of 12 companies on the "Worse" side.
1 other company's latest entry also says "Cited as achieved".
- FY2024AdvancedAnnual report
「Spending in Japan by foreign visitors totaled ¥5.2923 trillion in 2023, exceeding the pre-COVID record of ¥4.8135 trillion in 2019. Demand for inbound-related advertising placements is recovering, and further expansion is expected.」
Spending in Japan by foreign visitors reached ¥5.2923 trillion in 2023, exceeding the 2019 figure of ¥4.8135 trillion and setting a record high. Inbound-related advertising demand is also recovering. - FY2024-Q3AdvancedAnnual report
「The weaker yen also provided support. Spending in Japan by foreign visitors totaled ¥5.2923 trillion in 2023, exceeding the pre-COVID record of ¥4.8135 trillion in 2019. Demand among Japanese companies for promotions targeting foreign visitors is increasing, and inbound-related advertising placements are gradually recovering.」
Spending in Japan by foreign visitors reached ¥5.2923 trillion in 2023, exceeding the 2019 figure of ¥4.8135 trillion and setting a record high. Demand for promotions targeting foreign visitors and inbound-related advertising placements are also recovering. - FY2024-Q2AdvancedAnnual report
「The weaker yen also provided support. Spending in Japan by foreign visitors from July to September 2023 totaled ¥1.3904 trillion, exceeding the previous record of ¥1.2673 trillion in the pre-COVID period from April to June 2019. Demand among Japanese companies for promotions targeting foreign visitors is increasing, and inbound-related advertising placements are gradually recovering.」
Spending in Japan by foreign visitors reached a record high, exceeding the comparable pre-COVID period, while demand for promotions targeting foreign visitors and inbound-related advertising placements are also recovering. - FY2024-Q1AdvancedAnnual report
「According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan from January to August 2023 reached 15.18 million, approximately 69% of the level recorded in the same period of 2019, before the COVID-19 pandemic. The weaker yen has also provided support, and the number of visitors from Southeast Asia, the United States and Australia in August 2023, as most recently reported, exceeded the corresponding August 2019 levels. Demand among Japanese companies for promotions targeting foreign visitors is expected to increase.」
The inbound market has recovered substantially, with 15.18 million international visitors to Japan from January to August 2023, approximately 69% of the level recorded in the same period of 2019. Visitor numbers from Southeast Asia, the United States and Australia in August 2023 exceeded the corresponding August 2019 levels. - FY2023-Q2Signs of recovery, but still below pre-COVID levelsAnnual report
「In the inbound market, signs of recovery have emerged, supported by the easing of restrictions on the entry of foreign nationals and the weaker yen. However, the Company believes that the market will take time to recover to pre-COVID levels.」
The market has begun to recover against the backdrop of eased restrictions on the entry of foreign nationals and the weaker yen, but it has not yet returned to pre-COVID levels. - FY2023-Q1Expectations for an inbound recovery, but advertising has yet to fully resumeAnnual report
「Although signs of recovery emerged following the easing of restrictions on the entry of foreign nationals, marketing and promotional activities by the company’s customers have yet to fully resume.」
Although the inbound market has begun to recover following the easing of entry restrictions, full-scale resumption of marketing and promotional activities by customer companies has not yet been achieved. - FY2020Sharp decline from January to May 2020 after an increase in 2019Annual report
「The number of international visitors to Japan reached 31.88 million in 2019, up 2.2% year on year. However, as travel cancellations by foreign visitors to Japan mounted due to the impact of COVID-19, the number of visitors from January to May 2020 fell 71.3% year on year to 3.944 million.」
While the number of visitors to Japan increased to 31.88 million in 2019, it fell 71.3% year on year to 3.944 million from January to May 2020, marking a rapid reversal in the upward trend in visitor numbers. - FY2020-Q3Increase in 2019, followed by a sharp decline in early 2020Annual report
「The number of international visitors to Japan reached 31.88 million in 2019, up 2.2% year on year. However, as travel cancellations by foreign visitors to Japan mounted due to the impact of COVID-19, the number of visitors from January to February 2020 fell 29.2% year on year to 3.746 million.」
The number of international visitors to Japan increased to 31.88 million in 2019, while the number from January to February 2020 fell 29.2% year on year, indicating a change in the upward trend. - FY2020-Q2AdvancedAnnual report
「The number of international visitors to Japan from January to November 2019 reached 29.35 million, up 2.8% year on year (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). Demand among Japanese companies for promotions targeting foreign visitors is expected to continue rising.」
The number of international visitors to Japan from January to November 2019 reached 29.35 million, up 2.8% year on year, and expectations for expanding demand for promotions targeting foreign visitors remain in place. - FY2020-Q1RestatedAnnual report
「Although the number of visitors to Japan from South Korea has declined substantially, the number from Southeast Asia remains strong, and demand among Japanese companies for promotions targeting foreign visitors is expected to continue rising.」
Demand for travel to Japan is diverging by region, but visitor numbers from Southeast Asia remain strong, and expectations for expanding demand for promotions targeting foreign visitors remain in place. - FY2019-Q3AdvancedAnnual report
「The number of international visitors to Japan reached 31.19 million in 2018, up 8.7% year on year, the highest level since statistics began in 1964 (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). The number of visitors to Japan is expected to continue increasing as Asian economies grow, and demand among Japanese companies for promotions targeting foreign visitors is expected to rise further.」
The number of international visitors to Japan reached 31.19 million in 2018, up 8.7% year on year, setting a new record since statistics began. Expectations for expanding demand for promotions targeting foreign visitors remain in place. - FY2019-Q2AdvancedAnnual report
「The number of international visitors to Japan from January to 18 December 2018 exceeded 30 million for the first time in history (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). Demand among Japanese companies for promotions targeting foreign visitors is expected to continue rising.」
The number of international visitors to Japan exceeded 30 million for the first time in history, and expectations for expanding demand for promotions targeting foreign visitors remain in place. - FY2019-Q1AdvancedAnnual report
「In the inbound market, the number of international visitors to Japan reached 28.69 million in 2017, up 19.3% year on year, the highest level since statistics began in 1964. The cumulative number of visitors from January to August 2018 reached 21.30 million, maintaining a solid trend and surpassing 20 million at the fastest pace on record (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”).」
The number of international visitors to Japan from January to August 2018 reached 21.30 million, surpassing 20 million at the fastest pace on record. - FY2018-Q3AdvancedAnnual report
「In the inbound market, the number of international visitors to Japan reached 28.69 million in 2017, up 19.3% year on year, the highest level since statistics began in 1964 (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). The number of visitors to Japan is expected to continue increasing as Asian economies grow, and demand among Japanese companies for promotions targeting foreign visitors is expected to rise further.」
The number of international visitors to Japan reached 28.69 million in 2017, up 19.3% year on year, setting a new record since statistics began. Expectations for expanding demand for promotions targeting foreign visitors remain in place. - FY2018-Q2AdvancedAnnual report
「In the inbound market, the number of international visitors to Japan from January to November 2017 reached 26.16 million, up 19.0% year on year, already exceeding the 2016 total and setting a record high (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). The number of visitors to Japan is expected to continue increasing as Asian economies grow, and demand among Japanese companies for promotions targeting foreign visitors is expected to rise further.」
The number of international visitors to Japan from January to November 2017 reached 26.16 million, up 19.0% year on year, exceeding the full-year 2016 figure and setting a record high. - FY2018-Q1RestatedAnnual report
「To meet the expected further expansion in demand for overseas and multilingual marketing, we will continue to invest in recruiting and training global talent.」
The company continues to note expectations for expanding demand for overseas and multilingual marketing, together with continued investment in the recruitment and training of global talent to meet that demand. - FY2017-Q3AdvancedAnnual report
「The number of international visitors to Japan reached a record 24.039 million in 2016, up 21.8% year on year (Japan National Tourism Organization (JNTO), “Visitor Arrivals to Japan”). The number of visitors to Japan is expected to continue increasing as Asian economies grow, and demand among Japanese companies for promotions targeting foreign visitors is expected to rise further.」
The number of international visitors to Japan reached 24.039 million for full-year 2016, up 21.8% year on year, marking a record high. - FY2017-Q2First statedAnnual report
「However, the number of international visitors to Japan from January to November 2016 reached 21.98 million, up 22.4% year on year, already exceeding the 2015 total. The number of visitors to Japan is expected to continue increasing as Asian economies grow, and demand among Japanese companies for promotions targeting foreign visitors is expected to rise further.」
Although the decline in travel spending is noted, the number of international visitors to Japan reached 21.98 million, up 22.4% year on year, leading to expectations for continued growth in visitor numbers and demand for promotions targeting foreign visitors.