Strengthening Consumer Data-Driven Marketing
First written in FY2016. 10 of 14 entries say "Advanced", first in FY2019. Latest entry: 2026-09-15.
The whole theme swung hardest in 2022: 2 of 7 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We will advance the implementation of proprietary technologies and solutions, including the proprietary AI “Virtual Consumer,” trained on consumer data from tens of thousands of people. By using strategy formulation based on advanced analysis as a competitive strength, we are increasing our win rate in major competitive bids while enhancing value through more sophisticated operations.」
Provides specific details on implementing and applying proprietary AI and solutions, such as the “Virtual Consumer” trained on consumer data, to improve operations. - FY2025AdvancedAnnual report
「Using the research results of the Human-Centered AI Institute, which conducts advanced research and development in AI technology, with a consumer data platform integrating the media and consumer data, knowledge, and external data accumulated by the Group as its core, we will promote the development and implementation of the “Integrated Marketing Platform” to achieve more sophisticated and efficient consumer data-driven full-funnel marketing.」
Provides specific implementation details for linking consumer data, external data, and AI research results to the Integrated Marketing Platform. - FY2024AdvancedAnnual report
「By bringing together the know-how and technologies the Group has developed and the consumer data it has accumulated, we will promote the development and implementation of our proprietary marketing system, the “Integrated Marketing Platform,” to achieve more sophisticated and efficient consumer data-driven full-funnel marketing.」
For the advancement of full-funnel marketing, presents the proprietary Integrated Marketing Platform, bringing together consumer data and other resources, as a specific means of implementation. - FY2023AdvancedAnnual report
「The Group intends to evolve the “consumer data-driven” marketing in which it has led to date into “consumer data-driven full-funnel marketing,” enabling full-funnel execution, so that it can accurately respond to and lead companies’ marketing needs.」
The annual report develops in specific terms the policy of evolving consumer data-driven marketing into a full-funnel model covering the entire process from awareness, interest, and consideration through CRM. - FY2022ReframedAnnual report
「The Group intends to evolve the “consumer data-driven” marketing in which it has led to date into “consumer data-driven full-funnel marketing,” enabling full-funnel execution, so that it can accurately respond to and lead companies’ marketing needs. To achieve this, it will advance 3 strategic initiatives: “expanding the scope of marketing execution,” “transforming the media business,” and “promoting DX from the consumer perspective.”」
Redefines consumer data-driven marketing as a full-funnel model covering the entire process from awareness through CRM, and presents expansion of the execution domain, media transformation, and consumer-centric DX as initiatives. - FY2020RestatedAnnual report
「With regard to “advancing consumer data-driven marketing,” in addition to continually updating technology, data systems, and solutions and strengthening their integrated, efficient operation, we will provide higher-value-added solutions that, through their combination with creativity, lead to the creation of new markets and value for consumers.」
Continues to pursue the combination of data, systems, technology, and creativity as a foundation for growth under the medium-term plan. - FY2019AdvancedAnnual report
「With regard to “advancing consumer data-driven marketing,” in addition to continually updating technology, data systems, and solutions and strengthening their integrated, efficient operation, we will provide higher-value-added solutions that, through their combination with creativity, lead to the creation of new markets and value for consumers.」
The initiative has been made more specific, evolving from the previous combination of consumer data and advanced technologies toward the continuous updating and integrated operation of technology, data systems, and solutions, and the creation of higher value through integration with creativity. - FY2019-Q1RestatedAnnual report
「First, with regard to “changes in companies’ marketing activities resulting from the advancement of digitalization,” the advancement of digitalization has made it possible to visualize through data consumers’ information-contact and purchasing behavior that previously could not be identified. Together with the advances in the sophistication and speed of data-processing technologies, this has led to the full-scale adoption of “the use of data in marketing,” handling large volumes of diverse data in real time.」
The explanation of the full subsidiary acquisition also reconfirms the previous data-driven policy of visualizing consumer behavior data, processing data in real time, and using data in marketing. - FY2016First statedAnnual report
「The Group is further advancing its consumer-oriented approach by combining the consumer data it has independently accumulated to date with “real-time, 365-day data on consumers’ information-gathering and purchasing behavior” and “data on clients, industries, media, and content,” which have become available through the advancement of digitalization, using advanced technologies.」
Presents the combination of consumer data and advanced technologies as one of the growth drivers under the medium-term management plan.