Contents of this document
- Impact of the situation in the Middle East on the TV spot and advertising markets
- Factors behind lower revenue and profit in the overseas business and the potential for recovery
- Synergies with Digital Holdings and PMI
- Comparison of the organic growth rate with the internet market growth rate
- Operational efficiency and customer support through the use of AI
- Growth investment in the domestic business
- Impact of Digital HoldingsApproximately 5% of the revenue growth rate
- Organic growth excluding the impact of foreign exchange and BPORevenue: just under 3%; gross profit: just under 4%
- Weakness in China, Thailand and North America
- Internet market growth rate6~8%
- PMI project following the acquisition of Digital Holdings
- Collaboration among Hakuhodo, Hakuhodo DY ONE, Digital Holdings, 大広 and 読売広告社
- Creation of new work using AI by 3 digital agencies
- Support for customers in using AI
- Investment to acquire new capabilities in the domestic business
- Organic growth rate (revenue)Just under 3%
- Organic growth rate (gross profit)Just under 4%
- Assumed internet market growth rate6~8%
- Full-year organic growth targetDouble-digit growth
| Item | Details |
|---|---|
| Document type | Summary of Q&A |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | Approximately 7.5% year-on-year growth (including the impact of Digital Holdings, foreign exchange and BPO) (YoY +7.5%) |
| Segment results | Overseas business: lower revenue and profit. China, Thailand and North America were weak, while Taiwan, Vietnam and Indonesia performed well. Figures: Not disclosed |
| Breakdown of Factors Affecting the Change | Factors Impact of Digital Holdings / Amount Approximately 5% of the revenue growth rate, Factors Organic growth excluding the impact of foreign exchange and BPO / Amount Revenue: just under 3%; gross profit: just under 4%, Factors Weakness in China, Thailand and North America / Amount Not disclosed |
| Key KPIs | Indicator name Organic growth rate (revenue) / Value Just under 3% / Year on year against the same period last year Not disclosed, Indicator name Organic growth rate (gross profit) / Value Just under 4% / Year on year against the same period last year Not disclosed, Indicator name Assumed internet market growth rate / Value 6~8% / Year on year against the same period last year Not disclosed, Indicator name Full-year organic growth target / Value Double-digit growth / Year on year against the same period last year Not disclosed |
| Assumptions Underlying the Business Outlook | Item Internet market growth rate / Value 6~8% |
| Market Size / Share | Internet market growth is assumed at 6–8%. Market share: Not disclosed |
| Key points of the Q&A | Impact of the situation in the Middle East on the TV spot and advertising markets, Factors behind lower revenue and profit in the overseas business and the potential for recovery, Synergies with Digital Holdings and PMI, Comparison of the organic growth rate with the internet market growth rate, Operational efficiency and customer support through the use of AI, Growth investment in the domestic business |
| New initiatives | PMI project following the acquisition of Digital Holdings, Collaboration among Hakuhodo, Hakuhodo DY ONE, Digital Holdings, 大広 and 読売広告社, Creation of new work using AI by 3 digital agencies, Support for customers in using AI, Investment to acquire new capabilities in the domestic business |
Items this document does not state (21)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The overseas business was weak in China, Thailand and North America, particularly in consulting. The company attributed the weakness in China to reduced advertising spending amid deteriorating Japan-China relations, the weakness in Thailand to economic stagnation caused by high crude oil prices and the situation in the Middle East, and the weakness in North America to the shortening of consulting demand cycles as AI gains wider adoption. Taiwan, Vietnam and Indonesia performed well, and the company aims to offset the weakness through its domestic business and the digital advertising business in North America.