Strengthening operations in emerging markets, primarily in Asia
First written in FY2016. 20 of 29 entries say "Advanced", first in FY2018-Q2. Latest entry: 2026-09-15.
The whole theme swung hardest in 2021: 8 of 55 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
- FY2026AdvancedAnnual report
「In the growing ASEAN market, ㈱博報堂 and ㈱Hakuhodo DY ONE have begun operating as an integrated organization. By combining the expertise of both companies, they are pursuing the maximization of value delivered to clients while thoroughly optimizing operating costs.」
As part of the remodeling of the global business, Hakuhodo and Hakuhodo DY ONE began integrated operations in ASEAN, advancing the integration of their expertise and cost optimization. - FY2026-H1WorsenedAnnual report
「Overseas revenue declined 11.9%, as top-line growth in Greater China and ASEAN stalled partly because of the impact of tariff issues, while foreign exchange fluctuations also had an effect.」
In the overseas business, top-line growth in Greater China and ASEAN stalled because of tariff issues and foreign exchange fluctuations, resulting in an 11.9% year-on-year decline in revenue. - FY2025AdvancedAnnual report
「The strategic business organization kyu undertook structural reforms throughout the fiscal year ending March 2025. As a result of consolidating and eliminating functions, reallocating human resources and reducing costs, primarily fixed costs, the reforms are beginning to produce results. In addition, kyu has strengthened its competitiveness by establishing kyu Pulse, which enables the delivery of seamless solutions in the marketing business.」
The remodeling of the global business has progressed through specific measures including kyu's structural reforms, the reallocation of human resources and the establishment of kyu Pulse. - FY2025-H1AdvancedAnnual report
「Gross profit increased by ¥8.456 billion from the previous year to ¥183.546 billion, up 4.8%. Domestic business increased by 4.8% to ¥133.459 billion, while overseas business increased by 5.8% to ¥53.030 billion, reflecting solid performance in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥53.030 billion, up 5.8% year on year. Solid performance in Asia and foreign exchange effects were cited as factors behind the increase. - FY2024ReframedAnnual report
「• Remodel the global business: Each group company based overseas will pursue its own strategy and expand its service coverage while strengthening collaboration within the group. By combining the expertise and innovation of the strategic business organization kyu with Hakuhodo's consumer-oriented approach, we will create a unique modern network and strengthen earning power, particularly in digital marketing. In addition, we will continue to explore opportunities for non-linear growth through M&A.」
The scope of the strategy has broadened from strengthening an overseas structure centered on Asia to remodeling the global business by combining the individual strategies, geographic expansion and group collaboration of overseas companies. - FY2024-Q3AdvancedAnnual report
「Overseas business increased by 6.8% to ¥77.289 billion, reflecting solid performance in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥77.289 billion, up 6.8% year on year. Solid performance in Asia and foreign exchange effects were cited as factors behind the increase. - FY2024-Q2AdvancedAnnual report
「Overseas business increased by 8.1% to ¥50.110 billion, reflecting solid performance in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥50.110 billion, up 8.1% year on year. Solid performance in Asia and foreign exchange effects were cited as factors behind the increase. - FY2024-Q1AdvancedAnnual report
「Overseas business increased by 13.3% to ¥24.074 billion, reflecting solid performance in Asia as well as foreign exchange effects.」
Gross profit from the overseas business in the first quarter was ¥24.074 billion, up 13.3% year on year. Solid performance in Asia and foreign exchange effects were cited as factors behind the increase. - FY2023AdvancedAnnual report
「Overseas business increased by 29.1% to ¥102.049 billion, reflecting a recovery trend in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥102.049 billion, up 29.1% year on year. The recovery trend in Asia and foreign exchange effects were cited as factors behind the increase. - FY2023-Q3AdvancedAnnual report
「Overseas business increased by 28.8% to ¥72.352 billion, reflecting a recovery trend in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥72.352 billion, up 28.8% year on year. The recovery trend in Asia and foreign exchange effects were cited as factors behind the increase. - FY2023-Q2AdvancedAnnual report
「Overseas business increased by 24.6% to ¥46.359 billion, reflecting a recovery trend in Asia as well as foreign exchange effects.」
Gross profit from the overseas business was ¥46.359 billion, up 24.6% year on year. The recovery trend in Asia and foreign exchange effects were cited as factors behind the increase. - FY2023-Q1AdvancedAnnual report
「Domestic business increased by 4.9% to ¥64.518 billion, while overseas business increased by 22.2% to ¥21.244 billion, reflecting a recovery trend in North America and Greater China as well as the expansion of the scope of consolidation.」
Gross profit from the overseas business was ¥21.244 billion, up 22.2% year on year. The recovery in North America and Greater China and the expansion of the scope of consolidation were cited as factors behind the increase. - FY2022AdvancedAnnual report
「Domestic business increased by 23.2% to ¥311.058 billion, while overseas business increased by 24.3% to ¥79.034 billion, reflecting a recovery trend in North America and Greater China as well as the expansion of the scope of consolidation.」
Gross profit from the overseas business increased 24.3% year on year, supported by the recovery in North America and Greater China and the expansion of the scope of consolidation. - FY2022-Q3RestatedAnnual report
「Overseas business increased by 24.4% to ¥56.187 billion, reflecting a recovery trend in North America and Greater China as well as the expansion of the scope of consolidation.」
Gross profit from the overseas business increased 24.4% year on year, supported by the recovery in North America and Greater China and the expansion of the scope of consolidation. This continues the existing trend of recovery and expansion in the overseas business. - FY2022-Q2AdvancedAnnual report
「Domestic business increased by 29.2% to ¥131.064 billion, while overseas business increased by 26.3% to ¥37.210 billion, reflecting a recovery trend in North America and Greater China as well as the expansion of the scope of consolidation.」
Gross profit from the overseas business increased 26.3% year on year, supported by the recovery in North America and Greater China and the expansion of the scope of consolidation. - FY2021-Q2AdvancedAnnual report
「From the first quarter, GROWWW Media Co., Ltd. was included in the scope of consolidation following the acquisition of shares, while Hakuhodo Taipei Investment Inc. was included following its establishment.」
In addition to acquiring GROWWW Media Co., Ltd. in Taiwan, the company established Hakuhodo Taipei Investment Inc., expanding its overseas business foundation, including in Taiwan. - FY2021-Q1AdvancedAnnual report
「We believe that GROWWW Media Co., Ltd. has strong client relationships in Taiwan's advertising market, along with deep expertise in marketing and the ability to provide diverse solutions. By welcoming GROWWW Media Co., Ltd. into our group and combining the strengths of both companies, we expect to lead the advertising industries in Taiwan and globally.」
The company acquired GROWWW Media Co., Ltd. on 24 April 2020, incorporating its client relationships and expertise in Taiwan's advertising market. The acquired voting rights ratio was 74.08%. - FY2020AdvancedAnnual report
「We believe that the effectiveness of consumer data-driven marketing is universal. Going forward, we will increase active investment and strengthen alliances with external companies, while developing an execution platform covering a broad range of digital activation areas, including CRM, digital promotion and e-commerce, as well as media.」
The means of strengthening the overseas business are being defined more specifically to include active investment and alliances with external companies, in addition to M&A, as well as CRM, digital promotion and e-commerce initiatives. - FY2019RaisedAnnual report
「Our group will strengthen its overseas business based on three elements: the global shift of clients, expertise and innovation, and consumer data-driven marketing. We will continue to strengthen these initiatives through active investment of resources, including M&A.」
The scope of the initiative has expanded from strengthening a platform centered on Asia to strengthening the overseas business as a whole based on the global shift of clients, expertise and innovation, and consumer data-driven marketing, while continuing to invest resources actively, including through M&A. - FY2018AdvancedAnnual report
「The number of employees increased by 3,099 from the end of the previous fiscal year. The main reasons were the conversion of Square Communications Joint Stock Company and other companies into subsidiaries through share acquisitions, as well as increased mid-year hiring accompanying business expansion.」
The expansion of the Asian business foundation, including the conversion of Square Communications Joint Stock Company and other companies into subsidiaries through share acquisitions, is reflected specifically in the increase in employee numbers. - FY2018-Q3AdvancedAnnual report
「From the third quarter, Innity Myanmar Company Limited and 3 other companies have been accounted for under the equity method following their establishment, while ㈱グローバルパワー and 1 other company have been accounted for under the equity method following the acquisition of shares.」
During the third quarter, the group established Myanmar affiliates and other companies and acquired shares in ㈱グローバルパワー and other companies, expanding its business foundation, including in Asia. - FY2018-Q2AdvancedAnnual report
「From the first quarter of the fiscal year, Media Intelligence (Myammar) and 1 other company have been accounted for under the equity method following the acquisition of shares. From the second quarter, Innity Korea has been accounted for under the equity method following its establishment.」
The business foundation in Asia is being expanded through the acquisition of shares in a Myanmar affiliate and the establishment of a Korean entity. - FY2017RaisedAnnual report
「We will accelerate the development of an integrated marketing solutions platform rooted in Asia by actively using M&A and other approaches and focusing on strengthening our capabilities in the rapidly growing digital sector and other areas adjacent to advertising.」
The focus of the existing platform-building policy is being strengthened through priority investment in digital and advertising-adjacent areas and by accelerating its development. - FY2016First statedAnnual report
「While strengthening support for Japanese corporate clients, we are also focusing on acquiring and expanding local clients. We are also actively using M&A and other approaches to expand our business beyond advertising into adjacent areas, and are building an integrated marketing solutions platform rooted in Asia.」
We view Asia as a growth center and are building our foundation through Japanese and local clients, talent, expertise and M&A.