Decline in Traffic to the Rental Property Search Service Due to Changes in Search Engine Algorithms
First written in FY2024-Q1. 2 of 6 entries say "Worsened", first in FY2024-Q2. Latest entry: 2026-07-07.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
11 other companies' latest entry also says "Mitigated".
- 2026-07-07MitigatedEarnings
「顧客満足度の高い住まいの最適化サポートを提供しております。」
住宅関連サービスでは、検索流入への対応とは別に、顧客満足度を重視した住まいのサポート提供を進めている。 - FY2025RestatedAnnual report
「For the Rental Style rental property search service, the company implemented conversion rate optimization (CRO) measures to address the decline in traffic accompanying changes in search engine specifications.」
Although the risk of lower traffic due to changes in search engine specifications remains, the company has implemented CRO measures in response. - FY2025-H1MitigatedAnnual report
「The rental property search service “Rental Style” also implemented customer acquisition measures combining search engine optimization, social media and email marketing, achieving a recovery in user traffic and property inquiries.」
Although the company had disclosed a decline in traffic and revenue due to changes in search engine algorithms, it states that SEO and other measures enabled it to recover the number of users acquired and the number of property inquiries. - FY2024WorsenedAnnual report
「In the lifestyle information business, the rental property information service Rental Style was affected by changes in the algorithms of major search engines, and operating revenue was ¥1,002 million, down 16.5% year on year.」
The impact of lower visitor numbers due to changes in search engine algorithms continued, and operating revenue from lifestyle information declined 16.5% year on year. - FY2024-Q2WorsenedAnnual report
「In addition, due to a decline in the search ranking of the rental property search service following changes in search engine algorithms, operating revenue was ¥1,191 million, down 13.8% year on year,」
The company states that the continued decline in search rankings following changes in search engine algorithms led to a decline in operating revenue, including revenue from the rental property search service. - FY2024-Q1First statedAnnual report
「Traffic to the rental property search service declined due to changes in search engine algorithms at the end of last year, resulting in a decline in operating revenue.」
The company has, for the first time, identified as a standalone business risk the actual decline in traffic to and operating revenue from its rental property search service due to changes in search engine algorithms.