Growing Japan’s skiing population through the NSD Kids Program
First written in FY2023-Q2. 5 of 7 entries say "Advanced", first in FY2023-Q3. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Membership in the program increased from 44 thousand in the previous season to 48 thousand, while user numbers remained at the same level as in the previous season, which benefited from abundant snowfall.」
Membership in the NSD Kids Program increased from 44 thousand to 48 thousand, expanding the customer base aimed at creating a domestic ski population. - FY2024-Q2AdvancedAnnual report
「The number of non-skier visitors reached a record high of 11,000, up 94.2% year on year, while the number of NSD Kids Program users reached 28,000, up 41.5% year on year.」
NSD Kids Program users totaled 28,000, up 41.5% year on year. Initiatives to create a domestic skiing population progressed alongside measures targeting non-skiers. - FY2023-Q3AdvancedAnnual report
「The NSD Kids Program, which provides free season passes for elementary school students and preschool children, entered its second year this season. As many families visited the ski resorts, membership doubled from 10,000 in the previous season to 20,000, while the number of users of the program at the Group's ski resorts during the period reached 58,000, up 65.6% year on year.」
The NSD Kids Program entered its second year, with membership doubling from 10,000 to 20,000. Users totaled 58,000, up 65.6% year on year. - FY2023-Q2First statedAnnual report
「As a medium- to long-term initiative aimed at creating a domestic skiing population, we continued the NSD Kids Program this season, which provides free season passes for elementary school students and preschool children in order to make it easier for families to visit ski resorts. The number of elementary school students and preschool children visiting reached 24,000, up 45.1% year on year.」
For the first time, the policy of continuing free season passes for children was described as an independent theme aimed at creating a domestic skiing population.