Improving Eyelash Extension Quality, Skills and Services
First written in FY2017-Q1. 8 of 20 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2024-Q1.
The whole theme swung hardest in 2024: 1 of 10 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- FY2024-Q1AdvancedAnnual report
「In addition, we will train some salon employees in the techniques for the new menu, seek to increase the average customer ticket through its introduction, and plan to increase staffing for the new menu as circumstances require.」
For the new menu, some employees are receiving technical training, and the company has advanced to the stage of seeking to increase the average customer ticket and expand staffing to handle the menu. - FY2023RestatedAnnual report
「At the salons, some staff members received training in the techniques for the new menu in March 2023 in preparation for its introduction. Going forward, we aim to provide further technical training and roll out the menu to all stores, thereby increasing the average ticket and expanding new customer acquisition.」
Measures to improve services through staff training and the rollout of the new menu to all stores are continuing. - FY2023-Q1AdvancedAnnual report
「After introducing lash lifts at all stores, following their introduction at some stores in the previous fiscal year, we successfully attracted new customers. The number of new customers increased 22.7% year on year and the number of visiting customers increased 17.5% year on year. However, because lash lifts have a lower average ticket than conventional menus, salon sales increased only 3% year on year.」
Lash lifts were introduced at all stores, increasing the number of new customers 22.7% and the number of visiting customers 17.5%. However, their average ticket is lower than that of conventional menus, so salon sales increased only 3%. - FY2022AdvancedAnnual report
「As staff completed training in the techniques for the new menu in March 2022, we will roll out the new menu at all stores.」
Staff have completed training in the techniques for the new treatment menu, and the company has moved into the implementation stage of rolling it out to all stores. - FY2022-Q3AdvancedAnnual report
「At the salons, we brought forward the introduction of the new menu at all stores, and new customer traffic across all stores increased substantially to 226.3% of the previous year’s level in total for September through November.」
As a result of bringing forward the rollout of the new treatment menu to all stores, new customer acquisition across all stores from September to November increased 226.3% year on year. - FY2022-Q2AdvancedAnnual report
「At the salon stores, service providers completed training in the techniques for the new menu, and we began offering the new menu in September.」
For the new treatment menu, service providers completed technical training, and services began in September. - FY2022-Q1AdvancedAnnual report
「At the salons, the introduction of the new treatment menu at some stores in the previous fiscal year increased the number of new customers by 660%, so we plan to bring forward the rollout schedule for all stores.」
Based on a 660% increase in new customers following the introduction of the new treatment menu, the company has indicated a policy of bringing forward the rollout plan for all stores. - FY2021AdvancedAnnual report
「When we introduced a new treatment menu at some stores, 90% of new customers booked the new menu. Going forward, we will seek to have staff acquire the necessary skills quickly and roll out the new menu at all stores.」
The company reports that 90% of new customers booked the new treatment menu and plans to roll it out to all stores after staff have acquired the necessary skills. - FY2021-Q2AdvancedAnnual report
「A new eyelash extension product introduced at the salon stores in June 2020 proved highly popular, with a treatment rate of approximately 70% at the stores, so we began selling the product as a retail product in mid-September 2020.」
The company has moved toward launching sales of new technologies and products as materials, based on a track record of using them in approximately 70% of store treatments. - FY2020RestatedAnnual report
「At our salons, we will add extensions using new techniques to the service lineup as soon as possible and enhance employee training in technical skills, customer service, and other areas.」
The measures to improve services by adding extensions using new techniques to the lineup and training employees have been reaffirmed. - FY2020-Q3RestatedAnnual report
「In the “Eyelash Care Business,” we will first strengthen recruitment of service providers and establish an operating structure at our salon stores. In addition, we will train staff, improve their product knowledge and ability to make proposals suited to customer needs, enhance customer communication and sales skills, and strengthen efforts to attract customers to our stores by disseminating information on social media about new services, extension designs, and other offerings.」
The measures to improve quality and services, including recruiting service providers, establishing store operating structures, training staff, improving proposal and sales skills, and attracting customers through social media, continue to be described. - FY2020-Q1RestatedAnnual report
「In addition, we will train staff, improve their product knowledge and ability to make proposals suited to customer needs, enhance customer communication and sales skills, and strengthen efforts to attract customers to our stores by disseminating information on social media about new services, extension designs, and other offerings.」
The policy of improving eyelash extension services through staff training, enhanced proposal and sales skills, and social media dissemination of information about new services and extension designs has been reiterated. - FY2019RestatedAnnual report
「At our salons, we will add extensions using new techniques to the service lineup as soon as possible and enhance employee training in technical skills, customer service, and other areas.」
The policy of improving services by adding extensions using new techniques to the lineup and providing employee training in technical skills and customer service has been reaffirmed. - FY2019-Q3ReappearedAnnual report
「We reviewed our personnel systems and product suppliers and reduced expenses, while continuing to work toward providing higher-quality eyelash extension services.」
Although no direct reference was identified in the previous annual report, references to improving the quality and services of eyelash extensions have reappeared. - FY2018DroppedAnnual reportThis annual securities report contains no section directly describing improvements in the quality, technical skills, or services of eyelash extensions as independent measures.
- FY2018-Q2RestatedAnnual report
「We reviewed our personnel systems and product suppliers and reduced expenses, while continuing to work toward providing higher-quality eyelash extension services.」
The policy of reviewing personnel systems and suppliers, reducing expenses, and providing higher-quality eyelash extension services has been reiterated. - FY2018-Q1RestatedAnnual report
「We reviewed our personnel systems and product suppliers and reduced expenses, while continuing to work toward providing higher-quality eyelash extension services.」
In addition to improving the quality of eyelash extension services, the measures described include reviewing personnel systems and product suppliers and reducing expenses. - FY2017ReframedAnnual report
「We are placing greater emphasis on training eyelash technicians, seeking to retain existing customers, disseminating salon information through social media, and seeking to acquire new customers」
The measures described have expanded from improving the quality and technical skills of the eyelash extension business to training eyelash technicians, retaining existing customers, and customer acquisition through social media. - FY2017-Q2ReframedAnnual report
「We actively implemented a promotional discount campaign for customers aged 25 and under and expanded and strengthened our eyelash extension lineup to improve customer acquisition.」
The presentation of specific measures has shifted from improving quality, technical skills, and services to improving customer acquisition through discount campaigns and an enhanced product lineup. - FY2017-Q1First statedAnnual report
「In this business, we worked to develop higher-quality eyelash extensions, improve our skills to better satisfy customers and provide better services.」
The Eyelash Care business identifies product quality, technical skills and services as three specific areas for improvement.