Diversifying Services
First written in FY2017-Q1. 14 of 24 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2027-H1.
5 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In addition, we are expanding the range of services that can be offered at 2 stores through the introduction of new equipment, without significantly increasing staffing.」
In the wellness business, specific measures are being implemented to expand the service menu at 2 stores through the introduction of new equipment, without significantly increasing staffing. - FY2026AdvancedAnnual report
「Going forward, the Group will consider opening new stores to address the inability to fully meet existing booking demand while maintaining the quality of its high-value-added services, with the aim of further increasing revenue scale and profitability.」
In addition to the existing salon and product businesses, the company plans to consider opening new stores to address booking demand and expand the scale of its service offering. - FY2024RestatedAnnual report
「We will improve menus at existing stores and strengthen product sales in Japan and overseas to reinforce our earnings base, while also exploring business expansion strategies through capital and business alliances and other measures.」
The policy of improving salon menus, strengthening domestic and overseas product sales, and expanding the business through capital and business alliances has been reaffirmed. - FY2024-Q3AdvancedAnnual report
「We have renewed the eyelash serum that supports aging care and has seen significant growth in shipment volume, positioned it as a key product at salons and on our own website, and will accelerate further sales.」
The eyelash serum has been renewed, and the initiative has progressed to accelerating sales as a key product at salons and on the company's own website. - FY2024-Q1AdvancedAnnual report
「This fiscal year, we did not exhibit at trade shows and instead ran campaigns exclusively through online sites, reducing setup and personnel costs.」
For product sales, operations were changed from exhibiting at trade shows to campaigns centered on online sites, reducing setup and personnel costs. - FY2023RestatedAnnual report
「In fiscal 2023, we intend to secure earnings by expanding the introduction of new menus at salons and reviewing the distribution of effective advertising and social media content for products with the aim of expanding sales.」
The continued initiatives of expanding new salon menus and increasing product sales after reviewing advertising and social media activities are stated. - FY2023-Q3AdvancedAnnual report
「For product sales, we began subscription sales through our own website during the current third quarter of the consolidated fiscal year for the new eyelash serum launched during the second quarter of the consolidated fiscal year. In conjunction with this, we will run social media and native advertising, meaning advertisements displayed within content such as articles and news on media platforms, to improve product awareness and expand sales channels.」
For the new eyelash serum, subscription sales through the company's own website have begun, marking progress toward improving awareness and expanding sales channels through social media and native advertising. - FY2023-Q2AdvancedAnnual report
「A new eyelash serum product was completed in late August 2022, and we have just begun selling it. For now, the new product is sold only through our own website, but we plan to expand our sales channels and offer it on a subscription basis.」
Regarding product and service diversification, a new eyelash serum product was completed and launched in late August 2022, with plans to expand sales channels and offer subscription sales in the future. - FY2023-Q1AdvancedAnnual report
「The introduction of the lash lift, which had been introduced at some stores the previous fiscal year, at all stores successfully attracted new customers. The number of new customers increased 22.7% year on year, while the number of visiting customers increased 17.5% year on year.」
The new lash lift treatment menu was introduced at all stores, with results showing increases in both new customers and visiting customers. - FY2022AdvancedAnnual report
「At the salons, staff completed training in the techniques for the new menus in March 2022, so we will roll out the new menus at all stores. We will also close unprofitable stores and take other measures to achieve further expense reductions.」
Specific measures for service diversification and improved profitability are identified, namely the rollout of new menus at all stores and the closure of unprofitable stores. - FY2022-Q3AdvancedAnnual report
「At the salons, we brought forward the introduction of the new menu at all stores, and new customer traffic across all stores increased substantially to 226.3% of the previous year’s level in total for September through November.」
The introduction of new menus as a service diversification measure was accelerated, and new customer acquisition across all stores increased 226.3% year on year. - FY2022-Q2AdvancedAnnual report
「In the eyelash care business, salon staff have completed training in the techniques for new menus, and we began offering the new menu services in September. For products, while advancing the development of popular products, we will sell inventory overseas in response to market changes.」
Training for salon staff in the techniques for the new menus has been completed, and services began in September. On the product side, the development of popular products and overseas sales of inventory are also identified as specific initiatives. - FY2022-Q1AdvancedAnnual report
「As sales of eyelash serum have increased significantly to 166% of the same period last year, we will focus on selling eyelash serum. In addition, following the conclusion of a contract with a new overseas retailer, we intend to focus on overseas transactions as well.」
Sales of eyelash serum increased to 166% year on year, and a contract with a new overseas retailer was concluded, giving concrete shape to the expansion of product sales and overseas distribution channels. - FY2021AdvancedAnnual report
「For product sales, we will expand the range of advertising while allocating more budget to advertising that has proven effective, with the aim of further growth. At the salons, we will introduce new menus at all stores to enable staff to acquire the necessary skills quickly.」
Product sales have progressed to specific measures involving expanding the range of advertising and concentrating spending on effective advertising, while the salons will roll out new menus at all stores. - FY2021-Q3AdvancedAnnual report
「In the eyelash care business, we will first offer new salon menus such as eyelash curling services to maximize customer satisfaction. For products, we will work to expand our sales channels. In fact, during the current third quarter of the consolidated fiscal year, we began selling through mass retailers.」
As service diversification measures, the company has introduced new menus such as eyelash curling and begun selling products through mass retailers. - FY2021-Q2AdvancedAnnual report
「A new eyelash extension product introduced at the salon stores in June 2020 proved highly popular, with a treatment rate of approximately 70% at the stores, so we began selling the product as a retail product in mid-September 2020.」
The new product introduced in June 2020 achieved a treatment rate of approximately 70% at the stores, and retail sales began in mid-September 2020. - FY2021-Q1ReappearedAnnual report
「We created PLURECIL by PROCAREEyelash, a brand priced below our existing stores, and opened a new store in Takadanobaba. In product sales, we will promote cosmetics for at-home eyelash care to customer segments that do not use eyelash extensions, including customers who have eyelash perms and those with natural eyelashes.」
After direct references to service diversification disappeared once, the concept reappeared as new product and service initiatives involving a lower-priced brand, new stores and at-home eyelash-care cosmetics. - FY2018DroppedAnnual reportThis annual securities report contains no section that directly describes service diversification as a standalone initiative.
- FY2018-Q3RestatedAnnual report
「We will strengthen efforts to attract customers to our stores by disseminating information about new services and eyelash extension designs through social media.」
The company reiterates its service expansion initiative of promoting new services and eyelash extension designs on social media to encourage visits to its stores. - FY2018-Q2RestatedAnnual report
「We will strengthen efforts to attract customers to our stores by disseminating information about new services and eyelash extension designs through social media.」
The company continues to describe expanding services by promoting new services and design proposals on social media to encourage visits to its stores. - FY2018-Q1RestatedAnnual report
「We will strengthen efforts to attract customers to our stores by disseminating information about new services and eyelash extension designs through social media.」
The expansion and diversification of services through introductions of new services and proposals for eyelash extension designs are reiterated. - FY2017ReframedAnnual report
「We worked to enhance the provision of high-value-added services to new and existing customers.」
The focus has shifted from the general expression “service diversification” to enhancing high-value-added services for new and existing customers. - FY2017-Q3RestatedAnnual report
「Offering a range of services to customers led to higher sales.」
Providing a range of services to customers continues to be described as a business operating measure. - FY2017-Q1First statedAnnual report
「In this business, we worked to diversify our services and continued to provide high-quality services to existing customers.」
This is cited as a service-expansion measure in the Cost Management business.