Acquiring New Customers and Clients and Strengthening the Sales Base
First written in FY2017-Q1. 14 of 31 entries say "Restated". Latest entry: FY2027-H1.
25 other companies' latest entry also says "Restated".
- FY2027-H1RestatedAnnual report
「We will continue discussions with potential customers regarding contractual terms and other matters.」
Continuing discussions with potential customers in the AIDC business is identified as a measure to expand the sales platform, but no formal contract has yet been signed. - FY2026AdvancedAnnual report
「Demand for bookings in the wellness business remains firm, and at some stores supply is not keeping pace with demand. The education system for the school business is also largely in place, and we have formally begun recruiting external students. Going forward, the Group will consider opening new stores to address the inability to fully meet existing booking demand while maintaining the quality of its high-value-added services, with the aim of further increasing revenue scale and profitability.」
With some stores unable to meet demand for bookings, the policy of expanding the customer and sales base is taking concrete shape through consideration of new store openings and the launch of recruitment for external students at the school. - FY2024AdvancedAnnual report
「In the products segment, average customer spend has declined and is below plan due to continued entry by competitors, an increase in low-priced products and a decline in the number of purchases by existing customers.」
The sales platform faces the challenge of fewer purchases by existing customers, while growth in customer numbers at other stores and the signing of multiple contracts in the AI-related business are also reported, indicating that customer acquisition and order-winning activities are progressing in each business. - FY2024-Q3RestatedAnnual report
「In this business, salon sales are strong, with bookings secured as far as 2 months in advance, and sales at the 3 currently operating salons are at 110% of the previous year's level.」
The booking situation at the salons and sales at the 3 salons, which reached 110% of the previous year's level, are reported, reconfirming the strength of the sales platform. - FY2024-Q2AdvancedAnnual report
「In the eyelash care business, salon sales have been strong following the easing of the effects of COVID-19, and the 3 salons currently operating achieved 120% of the previous fiscal year's level.」
Specific results for the customer and sales base are provided, with sales at the 3 currently operating salons reaching 120% of the previous fiscal year's level. - FY2024-Q1AdvancedAnnual report
「We worked to improve product awareness among customers through the regular discount strategy that has been under review since the previous fiscal year. In addition, average customer spend increased as we encouraged customers to purchase options and other add-ons.」
The company continues its regular discount strategy and proposals for options, with average customer spend increasing. Sales and customer traffic at each salon also turned positive year on year. - FY2023RestatedAnnual report
「To put the business on a growth trajectory quickly, we will focus on improving production-line efficiency on the manufacturing side, while on the sales side we will focus on expanding the dealer network and conducting marketing activities using social media such as Facebook.」
Expansion of the dealer network and social media marketing are identified as measures to strengthen the sales platform for the EV business. - FY2023-Q3AdvancedAnnual report
「At the salons, we introduced map search optimization (MEO), aimed at achieving higher rankings in map searches, at all 3 stores to acquire more new customers.」
As a new customer acquisition measure, map search optimization (MEO), aimed at achieving higher rankings in map searches, was introduced at all 3 stores. - FY2023-Q1AdvancedAnnual report
「Following the rollout at all stores of the lash lift treatment introduced at some stores in the previous fiscal year, we successfully attracted new customers, with the number of new customers increasing 22.7% year on year and the number of visiting customers increasing 17.5% year on year. Going forward, we aim to increase sales and acquire more new customers by reviewing our discount strategy and offering discounted products each season.」
The lash lift treatment previously introduced at some stores was rolled out at all stores, resulting in a 22.7% year-on-year increase in new customers and a 17.5% increase in visiting customers. Setting discounted products for each season is also identified as a future measure. - FY2022AdvancedAnnual report
「The new menu had a significant impact, and annual customer traffic increased 9.7% year on year.」
The introduction of the new menu increased annual customer traffic by 9.7% year on year, quantifying the effect of the customer acquisition measures. - FY2022-Q3AdvancedAnnual report
「At the salons, we brought forward the introduction of the new menu at all stores, and new customer traffic across all stores increased substantially to 226.3% of the previous year’s level in total for September through November.」
Following the accelerated rollout of the new menu at all stores, new customer traffic across all stores increased 226.3% year on year from September through November, representing concrete progress. - FY2022-Q1AdvancedAnnual report
「At the salons, the introduction of the new treatment menu at some stores in the previous fiscal year increased the number of new customers by 660%, so we plan to bring forward the rollout schedule for all stores.」
Following the 660% increase in new customers achieved through the introduction of the new treatment menu, the Company has progressed to the stage of bringing forward its plan to roll it out at all stores. - FY2021AdvancedAnnual report
「When we introduced a new treatment menu at some stores, 90% of new customers booked the new menu. Going forward, we will seek to have staff acquire the necessary skills quickly and roll out the new menu at all stores.」
Regarding new customer acquisition, results show that 90% of new customers at some stores where the new menu was introduced booked that menu, and a rollout at all stores is planned. - FY2021-Q3AdvancedAnnual report
「In fact, during the third quarter of the consolidated accounting period, we began selling through mass retailers and made a strong start, with products selling out day after day when sales staff were dispatched to the relevant retailer. Although e-commerce sales have been slow to get off the ground, we will seek to increase sales by raising advertising spending and pursuing synergies with sales through the mass retailers mentioned above.」
The start of sales through mass retailers and products selling out day after day when sales staff were dispatched are described, indicating that the expansion of sales channels has reached the implementation stage. E-commerce sales, meanwhile, have been slow to get off the ground, and the Company aims to expand them by increasing advertising. - FY2021-Q2AdvancedAnnual report
「At the same time, we will continue using social media and other advertising to promote cosmetics to customer segments that do not use eyelash extensions, while expanding sales channels by opening stores in mass retailers and e-commerce marketplaces.」
In addition to targeting customer segments that do not use eyelash extensions, the expansion of sales channels through openings in mass retailers and e-commerce marketplaces is taking concrete form. - FY2021-Q1AdvancedAnnual report
「In addition, to attract a broad range of new customers, we created a brand, PLURECIL by PROCAREEyelash, positioned at a lower price point than our existing stores, and opened a new store in Takadanobaba.」
As a customer acquisition and sales-base strengthening measure, the Company created a new brand at a lower price point than its existing stores and proceeded to open a new store in Takadanobaba. - FY2020RestatedAnnual report
「By increasing sales through the overseas expansion of existing businesses, we will diversify and reduce the business risks affecting the Company’s performance while transforming the Company into a high-profit business group.」
The policy of strengthening the sales base through sales growth from the overseas expansion of existing businesses is reaffirmed. - FY2020-Q3RestatedAnnual report
「In the “System Solutions Business,” we will continue to develop new customers and plan and launch new services, providing services and solutions that deliver high customer satisfaction.」
The measures to strengthen the sales base, namely developing new customers, planning and launching new services, and providing services that deliver high customer satisfaction, are reiterated unchanged from the previous quarter. - FY2020-Q2RestatedAnnual report
「In the “System Solutions Business,” we will continue to develop new customers and plan and launch new services, providing services and solutions that deliver high customer satisfaction.」
The policy of strengthening the sales base through new customer development and the planning and launch of new services is reiterated. - FY2020-Q1RestatedAnnual report
「In the system solutions business, we will continue to develop new customers and plan and launch new services, providing services and solutions that deliver high customer satisfaction.」
The policy of strengthening the sales base through new customer development and the planning and launch of new services is reiterated as a measure in response to the going-concern issue. - FY2019SoftenedAnnual report
「Due to lower cryptocurrency trading volumes and sluggish market prices, the number of accounts opened and trading volume fell short of expectations, and we also abandoned plans to establish a cryptocurrency exchange in Japan.」
Regarding the expansion of customer and user acquisition, the exchanges in Hong Kong and Singapore failed to reach the expected numbers of accounts and trading volumes, and plans to establish a domestic exchange were also abandoned. - FY2019-Q3RaisedAnnual report
「In the fintech business, we will work on marketing activities and other initiatives to increase the number of accounts and transaction value at the cryptocurrency exchanges established in Hong Kong and Singapore.」
The scope of the marketing activities aimed at increasing the number of accounts and transaction value has expanded from the Hong Kong exchange to include the Singapore exchange. - FY2019-Q2RestatedAnnual report
「In the fintech business, we worked on marketing activities and other initiatives to increase the number of accounts and transaction value at the cryptocurrency exchange established in Hong Kong.」
For the cryptocurrency exchange in Hong Kong, marketing activities aimed at increasing the number of accounts and transaction value are presented as measures to acquire new customers and users and strengthen the sales base. - FY2018RestatedAnnual report
「In this business, we are working to acquire users for our smartphone application. In the eyelash care business, we focused on providing information through social media, including Instagram and blogs, and worked to attract new customers and retain existing customers.」
User acquisition for the smartphone application and the acquisition of new customers and retention of existing customers in the eyelash care business through social media continue to be described. - FY2018-Q3RestatedAnnual report
「In this business, we focused on providing information through social media, including Instagram and blogs, and worked to attract new customers and retain existing customers.」
Attracting new customers and retaining existing customers through social media are reiterated as sales measures in the eyelash care business. - FY2018-Q2RestatedAnnual report
「We will strengthen efforts to attract customers to our stores by disseminating information about new services and eyelash extension designs through social media.」
The policy of attracting customers through social media promotion of new services and eyelash extension designs, namely acquiring new customers and strengthening the sales base, is reiterated. - FY2018-Q1RestatedAnnual report
「We worked to acquire new business partners and increase orders from existing customers.」
A sales policy combining the acquisition of new business partners with increased orders from existing customers is reiterated. - FY2017ReframedAnnual report
「Securing human resources on an ongoing basis and strengthening sales capabilities are major challenges in implementing the Group’s medium- to long-term management strategy.」
The wording has broadened from individual sales activities such as acquiring new customers and strengthening the sales base to identifying the strengthening of sales capabilities themselves as a medium- to long-term challenge. - FY2017-Q3RestatedAnnual report
「Using “strategic creative,” the core concept of this business, we pursued active sales activities and worked to increase the number of orders.」
Increasing orders through active sales activities continues to be highlighted. The eyelash care business also describes attracting new customers and retaining existing customers through social media. - FY2017-Q2RestatedAnnual report
「We pursued active sales activities, including developing new customers and strengthening relationships with existing customers.」
Sales activities combining new-customer development with stronger relationships with existing customers are described. - FY2017-Q1First statedAnnual report
「We worked to acquire new customers and improve profitability. In this business, we worked further to acquire new clients and strengthen our sales base.」
In addition to company-wide efforts to acquire new customers, the Media Solutions business has identified strengthening its sales base as a priority. No numerical target for acquisitions is provided.