Expansion of paying customers through feature updates and promotional activities at Thai subsidiary Bangle
First written in FY2017-Q3. 2 of 4 entries say "Advanced", first in FY2017. Latest entry: FY2018-Q2.
No other company in this theme has enough history to compare yet.
- FY2018-Q2DroppedAnnual report
「The Thai subsidiary worked to monetise the information service “Bangle,” but determined that achieving profitability and continuing the business would be difficult, and decided to dissolve and liquidate the company.」
The company moved from efforts to expand paying customers through Bangle feature updates and promotions to dissolving and liquidating the Thai subsidiary on the grounds that achieving profitability and continuing the business would be difficult. - FY2018-Q1AdvancedAnnual report
「The Thai subsidiary strengthened sales efforts targeting service providers other than Bangle's restaurant customers, resulting in steady growth in orders for “promotional support services” and “website development.”」
Bangle expanded its customer base beyond restaurants to other service providers, resulting in increased orders for promotional support and website development. - FY2017AdvancedAnnual report
「The Thai subsidiary increased its acquisition of new members by focusing on sales of the information service “Bangle,” while inquiries also increased for new services, including “promotional support services” and “website development” for customer establishments. However, contract renewals did not progress as planned, and the increase in member customers remained marginal as a result, meaning that the business did not reach profitability.」
Although inquiries for new-member acquisition, promotional support and website development increased, contract renewals did not progress as planned, and the business did not reach profitability. - FY2017-Q3First statedAnnual report
「The Thai subsidiary has successfully acquired new users through upgrades to the website and mobile app for the Internet information service “Bangle,” together with the effects of its active promotional efforts. It has also carefully provided individualised “promotional support” to customer restaurants, resulting in an upward trend in the number of contracts with paying customer members and advertising revenue, although the business has not yet reached profitability.」
The company first specifically described efforts to increase paying customers and advertising revenue through Bangle website and app updates, promotions, new-user acquisition and individualised support for restaurants.