Streamlining Existing Game Titles and Allocating Resources to New Releases

「In the first half, we implemented a new enhancement feature called “Joint Training” in the smartphone game “Horse Racing Legend PRIDE” as part of a campaign commemorating its third anniversary since release, working to further increase in-game activity. In outsourced and SES development, we mainly provide PMO support for game-related development, overall workload management, and operational and maintenance development. Going forward, we will promote efforts to apply the expertise cultivated through game-related development to areas such as gamification.」

「In the smartphone game “Horse Racing Legend PRIDE,” we implemented a new feature called “Cross Fate” that strengthens a player's roster by acquiring and assembling specific racehorses, further expanding the depth of the game. In outsourced game development, we achieved stable operations through PMO support and overall workload management for ongoing projects, while outsourced development from existing customers in non-gaming fields also progressed steadily.」

「During the fiscal year, we held recurring events and released new horses in the smartphone game “Horse Racing Legend PRIDE,” focusing on increasing in-game activity. In outsourced game development, we provided PMO support and managed overall workloads for ongoing projects.」

「During the fiscal year, we released new racehorses and features further expanding the depth of horse training in the game app “Horse Racing Legend PRIDE” and worked to improve various KPIs. In outsourced development, both game-related and business-related development progressed steadily. In particular, in game-related development, we expanded our responsibilities to include PMO support and focused on overall workload management and coordination with other teams.」

「株式会社GaYa operates the “Horse Racing Legend” series of games for PCs and smartphones and designs and develops apps for smartphones and tablets. In the third quarter, it changed the in-game season for the smartphone game “Horse Racing Legend PRIDE” and released features introducing new racehorses and further expanding the depth of horse training. In outsourced game development, it focused on PMO support, overall workload management and final development toward release for an ongoing project. Outsourced development from existing customers in non-gaming fields also progressed steadily.」

「In the second quarter, we reviewed and optimised various KPIs, including advertising and promotion, for the smartphone game “Horse Racing Legend PRIDE” and released a feature that expanded the depth of the in-game cycle. In outsourced game development, we expanded our responsibilities on an ongoing project to include PMO support and focused on overall workload management and coordination with other teams.」

「In the first quarter, in game operations, we held a first-anniversary event for the smartphone game “Horse Racing Legend PRIDE” and reviewed and optimised the operating structure. In outsourced development, orders from existing customers continued to progress steadily, and we newly joined the development of a game planned by a major publisher.」

「株式会社GaYa, which operates self-developed social games and designs and develops business apps for smartphones and tablets, released the new game app “Horse Racing Legend PRIDE” at the end of June 2022 and held in-game events and conducted additional development. In outsourced development of business apps, it has moved from the development phase to the operations phase and will promote horizontal expansion going forward.」

「株式会社GaYa operates self-developed social games and designs and develops business apps for smartphones and tablets. In the third quarter, it focused on holding in-game events and ensuring stable operation of the smartphone game app “Horse Racing Legend PRIDE,” released at the end of June. Outsourced development projects from existing customers continued to perform steadily, and the company will continue working to stabilise the business.」

「In the second quarter, we released the new smartphone game app “Horse Racing Legend PRIDE” at the end of June as planned, invested in advertising and promotion, and held various in-game events, bringing downloads to approximately 200,000. Going forward, we will focus on additional development and operations to further enhance the game.」

「In the first quarter, we developed the new game app “Horse Racing Legend PRIDE” as planned, incorporated feedback from the closed beta test into the game, and released it at the end of June.」

「株式会社GaYa plans to release “Horse Racing Legend PRIDE” around summer 2022 and will focus on operating the title in its game planning and development business.」

「In the third quarter, we continued developing new game content targeting release in the next fiscal year and undertaking outsourced development.」

「In the second quarter, the game business appropriately reduced the number of titles in service to 2 and, as planned, moved into a phase focused on planning and developing new game content targeting release in the next fiscal year.」

「In the first quarter, while continuing to operate existing content and appropriately manage ongoing projects, we began planning and developing new game content as scheduled, targeting release in the next fiscal year.」

「In the game business, we released 2 new titles as planned, but neither generated significant sales. In addition, higher production costs, including 3D graphics costs, resulted in expenses being incurred ahead of revenue.」

「In the third quarter, we improved the smartphone game app “Horse Racing Legend NextBlood!”, released in the second quarter, while developing an outsourced title scheduled for release in the fourth quarter.」

「In the second quarter, we released the smartphone game app “Horse Racing Legend NextBlood!”. We will continue additional development to expand the in-game content.」

「In the first quarter, we announced the smartphone game app “Horse Racing Legend NextBlood!”, scheduled for release this summer, conducted beta testing and increased exposure through advertising, resulting in upfront investment.」

「In addition, in the content business, we continued developing new titles for release in the next fiscal year.」

「In addition, in the content business, we began developing new titles for release in the next fiscal year.」

「In the first quarter, while the end of several outsourced titles and development projects in service coincided, we held new events in existing titles to increase in-game activity.」

「During the fiscal year, following the poor performance of a new title released at the end of the previous fiscal year using our game engine, we sought to turn around performance with existing titles and released 1 new title. We also received orders for 2 new titles under contract projects covering outsourced game planning, development and operations, but this was not enough to offset the underperforming title.」

「In the third quarter, we continued to concentrate resources on new content and released it ahead of schedule. Although the launch was as expected, sales contributed only in December, so we had not yet recovered the upfront investment.」

「In the second quarter, in response to declining sales of existing content, we appropriately reallocated resources to new content and worked intensively on development with the aim of bringing the release date forward to the third quarter, resulting in a period of upfront investment.」

「In the first quarter, we invested in and increased exposure for existing content, including a collaboration event with popular virtual singer Hatsune Miku (*3) for the collaborative title “Alteil Chronicle” and a live event at Kawasaki Racecourse for “Horse Racing Legend Live!”, which marked its 13th anniversary since release in June.」

「During the fiscal year, we sought to increase exposure for the collaborative title “Alteil Chronicle” and attracted users through television commercials and collaborations with popular IPs, bringing cumulative downloads to 2.5 million. We also appropriately operated existing titles and released 1 new title using our game engine. In addition, we received an order for 1 new title under a contract project covering outsourced game planning, development and operations.」

「In the third quarter, the collaborative title “Alteil Chronicle,” released in November 2016, performed steadily and achieved its highest monthly sales since release for the second consecutive quarter.」

「In the second quarter, we positioned the collaborative title “Alteil Chronicle,” released in November of the previous year, as our core content and worked to increase its exposure through television commercials and collaborations with popular anime titles. As a result, we achieved the highest monthly sales since release for the second consecutive quarter.」

「In the first quarter, we held a collaboration event with popular virtual singer Hatsune Miku (*5) for the collaborative title “Alteil Chronicle,” which was released in November of the previous year, achieving its highest monthly sales since release.」

「During the fiscal year, we released the collaborative title “Alteil Chronicle” as a smartphone app in November with a partner experienced in game planning and promotion. We also released 2 titles for PC browsers and Android using our game engine.」

「In the third quarter, we released the smartphone battle RPG “Alteil Chronicle” on the App Store and Google Play in collaboration with a partner. The title got off to a strong start, with downloads exceeding 300,000. We also promoted the app and allocated resources to titles scheduled for release in the fourth quarter.」

「In the second quarter, we released 1 new title as scheduled and actively allocated resources to titles scheduled for release in the third and fourth quarters, resulting in development expenses and other costs being incurred ahead of revenue.」

「We actively allocated resources to titles scheduled for release in the second and third quarters.」