Creating High Value and Building Regional and Specialty-Store Brands
First written in FY2018. 5 of 11 entries say "Advanced", first in FY2024-Q2. Latest entry: 2026-09-16.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026-H1ReframedAnnual report
「With “comprehensive producer of confectionery” as its vision, the company is focusing on creating and developing “premium gift sweets” that pursue taste and regional identity.」
The established brand strategy of pursuing high value, regional identity and specialty-store appeal has been articulated as the medium- to long-term vision of becoming a “comprehensive producer of confectionery.” - FY2025-H1AdvancedAnnual report
「In terms of brand development, we worked to improve brand awareness through the launch of new products and active participation in events across each brand, including the launch in September of “Kujukushima Senpei Financier,” the first sister product of the core product “Kujukushima Senpei.”」
It has put into practice measures to improve brand awareness through new products and companion products from core brands, as well as event-store openings. - FY2024-Q2AdvancedAnnual report
「To further enhance brand value, シュクレイ focused on improving point-of-sale displays, launching limited-edition products, and strengthening sales capabilities through intensive sampling promotions.」
It has put into practice measures to improve brand value and sales capabilities through improved point-of-sale displays, limited-edition product launches, and intensive sampling promotions. - FY2024-Q1RestatedAnnual report
「シュクレイ is focused on further enhancing brand value.」
The policy of enhancing brand value remains in place, together with product and point-of-sale initiatives. - FY2022RestatedAnnual report
「As a comprehensive producer of confectionery, the Group aims for sustainable growth and improved corporate value over the medium to long term through the creation and development of distinctive shop and product brands that pursue “creating high value,” with an uncompromising focus on taste and quality and an emphasis on regional identity and specialty-store appeal.」
The Group has reaffirmed the creation and development of high-value brands with regional identity and specialty-store appeal as central to continued growth. - FY2018First statedAnnual report
「As a comprehensive producer of confectionery, the Group will continue promoting initiatives focused on “creating high value,” including new product development and measures to increase sales of core products by developing them as original brands. In addition, it aims to strengthen its management foundation and achieve growth by building and expanding shop brands that emphasize regional identity and specialty-store appeal, including お菓子の壽城 in San'in, 東京ミルクチーズ工場 in Tokyo, ルタオ in Hokkaido and 赤い風船 in Kyushu.」
A strategy for creating high value through new products, original brands, and shop brands with regional identity and specialty-store appeal is presented comprehensively.