Creating Passionate Fans
First written in FY2018. 3 of 7 entries say "Restated". Latest entry: 2026-08-03.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- 2026-08-03RestatedFinancial Results Presentation
「Create one passionate fan today」
熱狂的ファン創りを基本ポリシーおよび2026年経営スローガンとして再掲している。 - FY2026ReframedAnnual report
「The 2026 management slogan is “Create one passionate fan today.”」
The former basic policy of “creating passionate fans” has been reframed as the 2026 management slogan and a daily action target. - 2026-05-15RestatedFinancial Results Presentation
「Create one passionate fan today」
Creating passionate fans has been explicitly stated as a core policy and adopted as the 2026 management slogan. - FY2020-Q3RestatedAnnual report
「In the mail-order business, stronger measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales.」
The company explained that stronger customer relationships through measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales. - FY2020-Q2AdvancedAnnual report
「In the mail-order business, stronger measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales.」
The company explained that measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales. - FY2020-Q1AdvancedAnnual report
「The mail-order business grew as a result of stronger measures targeting loyal customers and the launch of limited-edition products.」
Specific initiatives to strengthen customer relationships, including measures targeting loyal customers and the launch of limited-edition products, were implemented, and the mail-order business grew. - FY2018First statedAnnual report
「The basic policy is “creating passionate fans,” with all employees dedicated to creating one passionate fan each day who can remain a lifelong customer through the service provided with each confectionery product and to each customer.」
The company has established building long-term relationships with individual customers as a basic policy to be practiced by all employees.