Risk of Event Cancellations and Advertising Cutbacks Due to COVID-19
First written in FY2020. 8 of 15 entries say "Mitigated", first in FY2022-Q3. Latest entry: FY2024.
Saylor Advertising moved to the "Worse" side of this theme in 2020, the same year as the typical company in this theme.
The whole theme swung hardest in 2020: 26 of 30 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「During the consolidated fiscal year, Japan's economy followed a path of moderate recovery as economic activity normalized after COVID-19 was reclassified as a Class 5 disease in May of the previous year.」
The reclassification of COVID-19 as a Class 5 disease and the normalization of socioeconomic activity further reduced the downward pressure on demand for events and advertising caused by the pandemic. - FY2024-Q3MitigatedAnnual report
「During the first nine months of the fiscal year, Japan's economy showed signs of a moderate recovery as economic activity normalized after COVID-19 was reclassified as a Class 5 disease.」
The reclassification of COVID-19 as a Class 5 disease and the normalization of economic activity further reduced the downward pressure on demand for events and advertising caused by the pandemic. - FY2024-Q1MitigatedAnnual report
「During the first three months of the fiscal year, Japan's economy moved toward normalization of economic activity as restrictions on activities were eased, including the reclassification of COVID-19 as a Class 5 disease.」
The reclassification of COVID-19 as a Class 5 disease and the easing of restrictions on activities advanced the normalization of economic activity, reducing the downward pressure on demand for events and advertising caused by the pandemic. - FY2023MitigatedAnnual report
「During the consolidated fiscal year, Japan's economy showed signs of a gradual recovery as the flow of people recovered with the easing of restrictions on economic activity and people's behavior, although the effects of COVID-19 lingered.」
Although the effects of the pandemic remained, economic activity recovered with the easing of restrictions and recovery in the flow of people, reducing the downward pressure on demand for events and advertising from the previous fiscal year. - FY2023-Q2MitigatedAnnual report
「From the second half of August, the number of cases gradually declined, economic activity moved toward normalization as restrictions on activities were eased, and the flow of people also recovered.」
Although the seventh wave arrived, the decline in cases and easing of restrictions from the second half of August led to a recovery in the flow of people and economic activity. The downward pressure on advertising demand caused by the pandemic has declined from the previous quarter. - FY2023-Q1MitigatedAnnual report
「As the number of COVID-19 infections began to decline, the easing of restrictions on economic activity and consumer behaviour led to a recovery in human mobility, and the economy showed signs of recovery.」
As the number of cases declined and restrictions on activities were eased, the flow of people recovered and the downward pressure on demand for events and advertising caused by the pandemic was lower than in the previous fiscal year. However, the risk of renewed spread due to variants continues to be described. - FY2022MitigatedAnnual report
「Following the raising of infection alert levels in each prefecture in response to the renewed spread of COVID-19, restrictions were placed on people's activities and advertising activities, particularly customer-attraction events, were curtailed or postponed. From autumn onward, however, signs of economic activity resuming emerged against the backdrop of a decline in new cases.」
Although event curtailments and postponements continued, some advertising demand recovered from autumn onward as the number of cases declined and economic activity resumed, and the advertising business improved from a loss in the previous fiscal year to a profit. - FY2022-Q3MitigatedAnnual report
「As the number of new COVID-19 cases declined, advertising placements recovered in industries including travel and leisure. Revenue from our Group's advertising business was ¥1,238 million, and the segment loss was ¥125 million, compared with a loss of ¥232 million in the same period of the previous year.」
While the pandemic continued to depress advertising placements, placements recovered in some industries as the number of new cases declined, and the advertising business loss narrowed from the same period of the previous year. - FY2022-Q2MaterialisedAnnual report
「Although advertising activities, particularly events, were postponed or curtailed in response to requests to refrain from going out following a sharp increase in new COVID-19 cases, revenue from our Group's advertising business was ¥791 million, and the segment loss was ¥101 million, compared with a loss of ¥191 million in the same period of the previous year.」
In response to the sharp increase in cases and requests to refrain from going out, advertising activities, particularly events, were actually postponed or curtailed, with the impact reflected in the advertising business segment loss. - FY2022-Q1RestatedAnnual report
「As the renewed spread of COVID-19 led to the declaration of states of emergency and the implementation of priority preventive measures to prevent the spread of the disease, economic activity remained in a difficult situation. The outlook also remains uncertain, as the timing of the end of the pandemic cannot be foreseen despite expectations for vaccinations.」
The Group continues to describe the impact of the renewed spread of the pandemic on economic activity and the uncertainty surrounding when it will end. - FY2021WorsenedAnnual report
「The Group has been affected by the global spread of COVID-19 and assumes that the impact will continue through around September 2021, after which it will gradually begin to recover,」
The impact of the pandemic emerged as lower advertising orders and a segment loss for the full fiscal year, and the accounting estimates assume that the impact will continue through around September 2021. - FY2021-Q3WorsenedAnnual report
「From around November last year, COVID-19 infections began spreading again, forcing companies to implement measures to prevent the spread of infection. As a result, advertising orders during the year-end and New Year sales season, when an increase in advertising demand had been expected, fell below normal levels.」
Due to the renewed spread of COVID-19, advertising orders declined even during the year-end and New Year shopping season, when advertising demand had been expected to increase, and the advertising business segment loss expanded to ¥232 million. The impact of the pandemic on demand for advertising placements and events continues. - FY2021-Q2MaterialisedAnnual report
「Events continued to be cancelled or postponed, while advertising activities were curtailed to avoid the “3 Cs,” and advertising placements were suspended due to deteriorating corporate performance,」
Event cancellations and postponements, restraint from advertising activities, and the suspension of advertising placements due to COVID-19 continued into the second quarter and actually emerged as lower advertising business revenue and a segment loss. - FY2021-Q1MaterialisedAnnual report
「During the three-month period ended in the first quarter, events were repeatedly cancelled or postponed, companies voluntarily refrained from advertising to avoid the 3 Cs, and some stopped placing advertisements altogether as their business performance deteriorated. As a result, advertising order volume declined sharply, and the Group's advertising business revenue was ¥1,135 million (58.9% year on year), with a segment loss of ¥162 million (loss of ¥61 million in the same period of the previous year).」
Event cancellations and postponements, restraint from advertising activities, and the suspension of advertising placements due to COVID-19 have actually occurred as a decline in advertising orders and a segment loss in the advertising business. - FY2020First statedAnnual report
「As seen since February 2020, our Group faces the risk of lower revenue due to the cancellation or postponement of customer-attraction events in line with customers' precautionary measures against the spread of COVID-19, as well as customers' restraint from placing advertisements.」
The cancellation and postponement of events and restraint from placing advertisements due to COVID-19 were identified as new major risks, and their impact has already emerged as lower revenue in the current fiscal year.