Medium-term vision: to become the No. 1 regional communications service
First written in FY2016. 27 of 35 entries say "Restated". Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1RestatedAnnual report
「Against this backdrop, the Group has worked to expand consulting-based solutions using data and AI and strengthen its human resources and organisation, while leveraging its strengths as a community-based advertising company, with the aim of becoming a marketing design company using next-generation digital technologies.」
The Group has reaffirmed its policy of becoming a Marketing Design company using next-generation digital technologies, along with its direction of providing consulting-based solutions using data and AI and strengthening personnel and organisational capabilities. - FY2026ReframedAnnual report
「As a symbol of this transformation, we will abolish the familiar name “Sales.”」
While maintaining its previous Marketing Design direction, the Group has changed its positioning of sales from simply selling advertising space to “producing,” defined as guiding customers’ businesses and creating value. - FY2026-H1AdvancedAnnual report
「Against this backdrop, the Group worked to provide consulting-style solutions using data and AI, while pursuing new initiatives such as holding generative-AI schools for local companies in cooperation with AI start-ups and developing products for local companies in collaboration with the Group’s regional trading-company function, thereby leveraging the Group’s strengths in its proposal activities.」
To evolve into the data- and AI-enabled Marketing Design company previously envisioned, the Group is pursuing specific initiatives including consulting-based solutions, a generative AI school, and product development for regional companies. - FY2025RaisedAnnual report
「From the next fiscal year, the fiscal year ending March 2026, onward, we will retain this basic concept and build on our strengths as a locally focused advertising company by expanding consulting-based solutions using data and AI and strengthening our personnel and organisation, evolving into a Marketing Design company that uses next-generation digital technologies」
While maintaining the basic concept of Marketing Design, the Group is broadening the scope of its target corporate profile to include the use of data and AI, stronger personnel and organisational capabilities, and next-generation digital technologies. - FY2025-H1RestatedAnnual report
「Against this backdrop, our group calls its approach to designing and jointly implementing strategies that help resolve customers' management issues “Marketing Design.” Under this basic concept, we have worked to expand our digital operations and pursued new businesses as a means of expanding our business areas.」
The Group continues to use “Marketing Design” as the basic concept for its sales activities while expanding its digital business and pursuing new businesses. - FY2024RestatedAnnual report
「Accordingly, the Group has defined its future direction as “becoming a partner that designs and jointly implements strategies that help solve customers’ management challenges,” calling this “Marketing Design” and making it the basic concept underlying its day-to-day sales activities.」
The Group defines “Marketing Design” as becoming a partner that designs strategies to resolve customers’ management issues and puts them into practice together, and continues to use it as the basic concept for its sales activities. - FY2024-Q2RestatedAnnual report
「Against this backdrop, our group calls its approach to designing and jointly implementing strategies that help resolve customers' management issues “Marketing Design.” Under this basic concept, we have worked to expand our digital operations and pursued new businesses as a means of expanding our business areas.」
The Group continues to use “Marketing Design” as the basic concept for designing and implementing strategies to resolve customers’ management issues, while expanding its digital business and pursuing new businesses. - FY2024-Q1RestatedAnnual report
「The Group has made “Marketing Design—becoming a partner that designs the strategy for achieving customers’ goals and puts it into practice together with them—” the basic concept underlying its day-to-day sales activities.」
The Group continues to use Marketing Design as the basic concept for its sales activities, positioning it as becoming a partner that designs strategies for achieving customers’ goals and puts them into practice together. - FY2023RestatedAnnual report
「Accordingly, the Group has defined its future direction as “becoming a partner that designs and realizes the goals customers seek to achieve,” calling this “Marketing Design” and making it the basic concept underlying its day-to-day sales activities.」
The Group defines “Marketing Design” as becoming a partner that designs and achieves customers’ goals, and continues to use it as the basic concept for its sales activities. - FY2023-Q3RestatedAnnual report
「Against this backdrop, the Group has proposed new products and services in response to customers’ increasingly sophisticated needs, worked to create higher-quality communication outcomes, and sought to expand its customer base.」
The Group continues to pursue the creation of high-quality communication outcomes through proposals for new products and services in response to increasingly sophisticated customer needs, while expanding its customer base. - FY2023-Q2RestatedAnnual report
「Against this backdrop, the Group has worked to propose new products and services in response to customers’ increasingly sophisticated needs and to create higher-quality communications impact.」
The Group continues to pursue the creation of high-quality communication outcomes by proposing new products and services in response to customers’ increasingly sophisticated needs. - FY2023-Q1RestatedAnnual report
「Against this backdrop, the Group has worked to propose new products and services in response to customers’ increasingly sophisticated needs and to create higher-quality communications impact.」
The Group continues its policy of creating high-quality communication outcomes by proposing new products and services in response to customers’ increasingly sophisticated needs. - FY2022RestatedAnnual report
「Accordingly, the Group has defined its future direction as “becoming a partner that designs and realizes the goals customers seek to achieve,” calling this “Marketing Design” and making it the basic concept underlying its day-to-day sales activities.」
The Group defines “Marketing Design” as becoming a partner that designs and achieves customers’ goals, and continues to use it as the basic concept for its sales activities. - FY2022-Q3RestatedAnnual report
「Against this backdrop, the Group has made “Marketing Design (creating a story that envisions the relationship between customers and the market and enhances customers’ corporate value)” the basic concept underlying its day-to-day sales activities and has further promoted problem-solving sales.」
The Group continues its policy of making Marketing Design the basic concept for its sales activities and promoting a problem-solving sales approach. - FY2022-Q2RestatedAnnual report
「The Group has made “Marketing Design (conceiving the relationship between customers and the market and creating stories that enhance customers’ corporate value)” the basic concept for its day-to-day sales activities and has promoted its problem-solving sales approach more actively than before.」
The Group continues its policy of making Marketing Design the basic concept for its sales activities and promoting a problem-solving sales approach. - FY2022-Q1RestatedAnnual report
「The Group has made “Marketing Design (creating a story that envisions the relationship between customers and the market and enhances customers’ corporate value)” the basic concept underlying its day-to-day sales activities and has further promoted problem-solving sales.」
The Group has reaffirmed its policy of making “Marketing Design” the basic concept for its day-to-day sales activities and promoting a problem-solving sales approach. - FY2021ReframedAnnual report
「In this era, we believe it is important to envision the story within the relationship between customers and the market and propose the most effective advertising methods based on that story—in other words, to co-create a story that enhances customers’ corporate value. Accordingly, the Group calls its future direction “Marketing Design” and uses it as the basic concept underlying its day-to-day sales activities.」
The previous expression, “No. 1 regional communications service,” is not prominent in this filing. Instead, the Group presents co-creating stories that contribute to customers’ corporate value and “Marketing Design” as the future direction of the Group. - FY2020RestatedAnnual report
「To achieve this, the Group will work to provide No. 1 regional communications services through high-value-added sales based on strong creative and proposal-development capabilities.」
The Group maintains its goal of providing the No. 1 regional communications service and explicitly identifies value-added sales based on strong creative and planning proposal capabilities as the means to achieve it. - FY2019-Q3RestatedAnnual report
「Against this backdrop, the Group has continued working to provide highly satisfying services, strengthen its ability to propose digital media, enhance the value of the services it provides, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」
The Group has reiterated its goal of becoming the No. 1 regional communications service and continues to improve customer satisfaction, strengthen its digital media proposal capabilities, increase value added, coordinate among its locations, and collaborate with business partners. - FY2019-Q2RestatedAnnual report
「Against this backdrop, the Group has worked to strengthen its ability to propose digital media, enhance the value of its services, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」
The Group maintains its goal of becoming the No. 1 regional communications service and continues to strengthen its digital media proposal capabilities, increase value added, coordinate among its locations, and collaborate with business partners. - FY2019-Q1RestatedAnnual report
「Against this backdrop, the Group has worked to provide highly satisfying services, strengthen its ability to propose digital media, enhance the value of the services it provides, and strengthen cooperation with business partners and within the Group, with the aim of providing No. 1 regional communications services.」
The Group has reiterated its goal of providing the No. 1 regional communications service and continues to provide services that deliver high customer satisfaction. - FY2018RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」
The Group continues to set out its goal of becoming the No. 1 regional communications service and providing services that deliver high customer satisfaction through a problem-solving sales approach. - FY2018-Q3RestatedAnnual report
「Against this backdrop, the Group has worked to provide highly satisfying services and high-value-added services, with the aim of providing No. 1 regional communications services.」
The Group has reiterated its goal of providing the No. 1 regional communications service and continues to provide services that deliver high customer satisfaction. - FY2018-Q2RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」
The Group continues to pursue its goal of becoming the No. 1 regional communications service and providing services that deliver high customer satisfaction through a problem-solving sales approach. - FY2018-Q1RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction, with the aim of providing No. 1 regional communication services.」
The Group has reiterated its goal of providing the No. 1 regional communications service and continues to provide services that deliver high customer satisfaction. - FY2017RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」
The Group maintains its goal of becoming the No. 1 regional communications service and continues its problem-solving sales approach and provision of services that deliver high customer satisfaction. - FY2017-Q3RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」
The Group continues to set out its goal of becoming the No. 1 regional communications service and providing services through a problem-solving sales approach. - FY2017-Q2RestatedAnnual report
「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」
The Group has reiterated its goal of becoming the No. 1 regional communications service and continues its problem-solving sales approach and provision of services that deliver high customer satisfaction. - FY2017-Q1RestatedAnnual report
「Against this backdrop, the Group has worked to provide the No. 1 regional communications service by strengthening coordination among its locations, improving its ability to develop and propose plans, and pursuing proposal-based sales activities that deliver high customer satisfaction.」
The Group has reiterated its vision of “providing the No. 1 regional communications service” and continues its proposal-based sales activities by strengthening coordination among its locations and improving its ability to develop and propose plans. - FY2016First statedAnnual report
「Under the Mid-Term Management Vision of “No. 1 in Communication Effectiveness” and “No. 1 in Regional Market Share,” we have actively pursued customer-focused sales activities」
The future policy sets out “providing the No. 1 regional communications service” as the new medium-term management vision.