Problem-solving sales and partnerships with customers

「The introduction of AI tools improved the efficiency of proposal activities, while orders in the digital field, including internet advertising, website renovations, and advertising placements for campaigns promoting visits to stores, remained firm.」

「We will change our sales structure from a sales style dependent on individual capabilities to a “team-based approach” through an “organizational response.”」

「Internet/mobile 2,096 105.9 25.4」

「Against this backdrop, the Group worked to provide consulting-style solutions using data and AI, while pursuing new initiatives such as holding generative-AI schools for local companies in cooperation with AI start-ups and developing products for local companies in collaboration with the Group’s regional trading-company function, thereby leveraging the Group’s strengths in its proposal activities.」

「We advanced the expansion of consulting-style solutions using data and AI and strengthened our human resources and organization, evolving into a Marketing Design company that uses next-generation digital technologies」

「We call becoming a partner that designs and implements strategies together with customers to resolve their management challenges “Marketing Design.” Under this basic concept, we worked to expand our digital capabilities and challenged new businesses as a measure to expand our business domains.」

「Our group will continue to pursue more specific and sophisticated proposals that combine the value of in-person interaction with digital technology and contribute to resolving customers’ management challenges.」

「We pursued new customer acquisition using proposals in digital areas such as video advertising and SEO measures as entry points, while actively proposing the use of data in marketing, resulting in steady growth in internet advertising revenue.」

「Against this backdrop, our group calls its approach to designing and jointly implementing strategies that help resolve customers' management issues “Marketing Design.” Under this basic concept, we have worked to expand our digital operations and pursued new businesses as a means of expanding our business areas.」

「The Group worked to develop new customers through proposals in digital areas such as video advertising and SEO, proposed the use of data in marketing, and worked on business proposals addressing local issues, including recruitment and job-hunting support.」

「Our group will continue to pursue more specific and sophisticated proposals that combine the value of in-person interaction with digital technology, and further advance problem-solving sales, in which we consider solutions to customers’ management challenges together with them.」

「Against this backdrop, the Group has worked to propose new products and services in response to customers’ increasingly sophisticated needs and to create higher-quality communications impact.」

「Our group worked to propose new products and services in response to customers’ increasingly sophisticated demands and to create higher-quality communications outcomes.」

「Our group will pursue more specific and sophisticated proposals that combine the value of in-person interaction with digital technology, and will further advance problem-solving sales, in which we consider solutions to customers’ management challenges together with them.」

「We worked to strengthen sales of internet advertising and other products and support customers' digitalisation, while pursuing more specific and sophisticated proposals incorporating the digital field into solutions to customers' issues.」

「The Group has made “Marketing Design (conceiving the relationship between customers and the market and creating stories that enhance customers’ corporate value)” the basic concept for its day-to-day sales activities and has promoted its problem-solving sales approach more actively than before.」

「We worked on more specific and sophisticated proposals by incorporating digital capabilities into solutions to customers’ challenges」

「Our group will, of course, further advance problem-solving sales, in which we consider solutions to customers’ management challenges together with them, while also incorporating digital capabilities into those solutions to pursue more specific and sophisticated proposals.」

「Under these circumstances, our group continued to thoroughly implement measures to prevent workplace infections, provide customers with as much information and as many proposals as possible, and work on proposals anticipating the creation of new businesses and new lifestyles, among other developments」

「We worked to provide customers with as much information and as many proposals as possible, while also developing plans and proposals aimed at creating new businesses and anticipating new lifestyles,」

「Amid the continuing challenging operating environment, our group worked to establish flexible working arrangements suited to circumstances, including staggered working hours and remote work, avoid the 3 Cs, and thoroughly implement measures to prevent workplace infections, while providing customers with as much information and as many proposals as possible and working to resolve their challenges」

「In this era, we believe it is important to envision the story within the relationship between customers and the market and propose the most effective advertising approach for that story, in other words, to co-create stories that lead to higher corporate value for customers, and that this is how our group should operate going forward.」

「Against this backdrop, the Group has worked to realize marketing communications that address customers’ management challenges. It has positioned “Marketing Design” as its guiding principle and worked to improve the quality of its services through priority initiatives including stronger digital-media proposal capabilities.」

「Aiming to deliver marketing communications that address customers’ management challenges, we adopted “Marketing Design（マーケティングデザイン）” as our activity guideline, pursued key measures including stronger digital media proposal capabilities, and worked to improve the quality of the services provided.」

「Aiming to deliver marketing communications that address customers’ management challenges, we adopted “Marketing Design（マーケティングデザイン）” as our activity guideline, pursued key measures including stronger digital media proposal capabilities, and worked to improve the quality of the services provided.」

「Against this backdrop, the Group has continued working to provide highly satisfying services, strengthen its ability to propose digital media, enhance the value of the services it provides, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」

「Against this backdrop, the Group has worked to strengthen its ability to propose digital media, enhance the value of its services, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」

「We worked to provide services that deliver high customer satisfaction, strengthen our ability to propose digital media solutions and enhance the value added of the services we provide, while also strengthening collaboration with business partners and within the group.」

「Our group aims to provide high-quality advertising, marketing and information services chosen by customers, further advance problem-solving sales, and build partnerships through which we can share our customers’ management challenges by thoroughly pursuing a customer-focused approach」

「Against this backdrop, the Group has worked to provide highly satisfying services and high-value-added services, with the aim of providing No. 1 regional communications services.」

「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」

「With the aim of “providing the No. 1 communications service in the region,” we worked to provide services that deliver high customer satisfaction.」

「Our group aims to provide high-quality advertising, marketing and information services chosen by customers, further advance problem-solving sales, and build partnerships through which we can share our customers’ management challenges by thoroughly pursuing customer satisfaction」

「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」

「Against this backdrop, the Group has worked to provide high customer satisfaction through solution-oriented sales, with the aim of providing No. 1 regional communication services.」

「With the aim of “providing the No. 1 communications service in the region,” we worked to strengthen coordination among locations and improve our ability to develop and propose plans, while pursuing proposal-based sales that deliver high customer satisfaction.」

「We have further advanced problem-solving sales and, by pursuing customer satisfaction thoroughly, built partnerships through which we can share our customers’ management challenges」