Expanding orders by establishing a position as a top brand

「In addition to enhancing its design proposal capabilities through the “life knit design” design proposal system and Group collaboration, the company is contributing to the formation of a high-quality housing stock and addressing a broad range of customer needs by expanding sales of mid- to high-end products and promoting its SI business. In addition, the ZEH ratio for detached homes has remained high at 96%, and the company is steadily strengthening its detached-home brand by developing environmentally conscious housing and high-value-added proposals.」

「Under its strategy by price range, the Company focused on expanding sales of mid- to high-end products through initiatives such as integrated proposals with housing subdivisions for second-range products and branding by its DESIGN OFFICE team for third-range products. For first-range products, it actively promoted the SI business, a joint construction business in which group companies undertake the construction of foundations and structural frames for wooden houses built by partner companies, contributing to the development of a high-quality housing stock in Japan.」

「In addition to creating homes attuned to customers’ sensibilities through the new design proposal system life knit design, which began nationwide expansion last fiscal year, the Company focused on expanding sales of second- and third-range mid- to high-end products through initiatives such as branding detached houses by its DESIGN OFFICE team of specialists from various fields. High-value-added proposals, including the net-zero energy house (ZEH) Green First Zero, the large-space living concept Family Suite, the next-generation indoor environmental system Smart IX and the floor-plan-linked smart-home service PLATFORM HOUSE touch, were well received, and orders remained solid.」

「To strengthen its detached-house brand by deepening its strategy by price range, the Company reinforced its first-range products while focusing on expanding sales of mid- to high-end and high-priced products in the second and third ranges. High-value-added proposals, including the net-zero energy house (ZEH) Green First Zero, the large-space living concept Family Suite, the next-generation indoor environmental system Smart IX and the floor-plan-linked smart-home service PLATFORM HOUSE touch, were well received, and orders remained solid.」

「To strengthen its detached-house brand by deepening its strategy by price range, the Company reinforced its first-range products while focusing on expanding sales of mid- to high-end and high-priced products in the second and third ranges. High-value-added proposals, including the net-zero energy house (ZEH) Green First Zero, the large-space living concept Family Suite, the next-generation indoor environmental system Smart IX and the floor-plan-linked smart-home service PLATFORM HOUSE touch, were well received, and orders remained solid.」

「To strengthen its detached-house brand by deepening its strategy by price range, the Company promoted sales of its first-range product 積水ハウス ノイエ while focusing on expanding sales of mid- to high-end and high-priced products in the second and third ranges.」

「The Company focused on expanding sales of mid- to high-end and high-priced products through high-value-added proposals combining hardware and software. Orders remained solid, supported by the favorable reception of the lifestyle proposal Family Suite, the net-zero energy house (ZEH) Green First Zero, the next-generation indoor environmental system Smart IX, and PLATFORM HOUSE touch, a smart-home service linked to floor plans that was launched last year.」

「The Company focused on expanding sales of mid- to high-end and high-priced products through high-value-added proposals combining hardware and software. Orders remained strong, supported by the favorable reception of the latest lifestyle proposal Family Suite Ouchi Premium, the net-zero energy house (ZEH) Green First Zero, the next-generation indoor environmental system Smart IX, and PLATFORM HOUSE touch, a smart-home service linked to floor plans that was launched last year.」

「The Company focused on expanding sales of mid- to high-end and high-priced products. Orders remained strong, supported by the favorable reception of the latest lifestyle proposal, Family Suite Ouchi Premium, designed to address diverse housing needs and changes in lifestyles during the COVID-19 pandemic; Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 91% in fiscal 2020; and Smart IX, a next-generation indoor environmental system whose adoption rate exceeded 80% within six months of launch.」

「The Company focused on expanding sales of mid- to high-end and high-priced products. Orders remained strong, supported by the favorable reception of the latest lifestyle proposal, Family Suite Ouchi Premium, designed to address diverse housing needs and changes in lifestyles during the COVID-19 pandemic; Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 91% in fiscal 2020; and Smart IX, a next-generation indoor environmental system whose adoption rate exceeded 80% within six months of launch.」

「The Company focused on expanding sales of mid- to high-end and high-priced products, including the opening at Kansai Sumai no Yume Kojo in Kizugawa, Kyoto, of a lifestyle-oriented model home where visitors can experience both its distinctive spaces and diverse proposals for happy living, such as KOKAGE LOUNGE, which uses the roof pitch to create a spacious home environment through its ceilings and eaves, and REGNUM COURT, a three- and four-story product that combines privacy with openings that let residents experience nature.」

「However, the spread of COVID-19 affected sales activities, including the suspension of promotional events, and orders declined. As restrictions on sales activities were gradually eased, monthly orders recently continued to increase year on year, indicating a recovery trend.」

「However, the spread of COVID-19 affected sales activities, including the voluntary suspension of sales promotion events, and orders declined. Sales activities have recently been recovering, supported by the use of web seminars and presentations using VR.」

「As a result of these initiatives, orders recovered from August onward and increased compared with the same period of the previous year.」

「The Company focused on expanding sales of premium housing products, including the steel-framed Iz Series and the wooden ShaWood Graviss Series, as well as sales of 3- and 4-story urban homes featuring heavy-gauge steel construction, flexible floor plans and the ability to meet various needs, including multigenerational living.」

「In its detached-house business, the Company worked to develop and strengthen sales of high-value-added products, including net-zero-energy houses (ZEH) and homes using its original exterior wall systems.」

「In its detached-house and rental-housing businesses, which lead the industry as a leading brand, the Company strengthened sales of high-value-added housing and pursued the diversification of its contracting business, including construction of hotels and childcare centers, by capitalizing on its strength in supplying high-quality components produced at its own factories.」

「In its detached-house and rental-housing businesses, which lead the industry as a leading brand, the Company strengthened sales of high-value-added housing.」

「In its detached-house and rental-housing businesses, the Company introduced new products and strengthened its proposal and construction capabilities to expand orders by establishing an unshakable position as a leading brand. It also held sales promotion events nationwide, including “Housing Open Days” and “ShaMaison Festa.”」

「In its detached-house and rental-housing businesses, the Company introduced new products and strengthened its proposal and construction capabilities to expand orders by establishing an unshakable position as a leading brand. It also held sales promotion events nationwide, including “Housing Open Days” and “ShaMaison Festa.”」

「In its detached-house and rental-housing businesses, the Company strengthened its products, proposal capabilities and construction capabilities to expand orders by establishing an unshakable position as a leading brand.」