Strengthening Product Competitiveness, Proposal Capabilities and Construction Capabilities

「In addition to enhancing its design proposal capabilities through the “life knit design” design proposal system and Group collaboration, the company is contributing to the formation of a high-quality housing stock and addressing a broad range of customer needs by expanding sales of mid- to high-end products and promoting its SI business.」

「Orders remained solid, supported by initiatives including the use of the life knit design system, which reflects each customer’s sensibilities in their home; improved proposal capabilities through group collaboration; and a stronger home-specific production system from manufacturing through shipment, as well as support from the government’s Childcare Green Housing Support Project and other programs.」

「In addition to creating homes attuned to customers’ sensibilities through the new design proposal system life knit design, which began nationwide expansion last fiscal year, the Company focused on expanding sales of second- and third-range mid- to high-end products through initiatives such as branding detached houses by its DESIGN OFFICE team of specialists from various fields.」

「To strengthen its detached-house brand by deepening its strategy by price range, the Company reinforced its first-range products while focusing on expanding sales of mid- to high-end and high-priced products in the second and third ranges. High-value-added proposals, including the net-zero energy house (ZEH) Green First Zero, the large-space living concept Family Suite, the next-generation indoor environmental system Smart IX and the floor-plan-linked smart-home service PLATFORM HOUSE touch, were well received, and orders remained solid.」

「The Company focused on expanding sales of mid- to high-end and high-priced products through high-value-added proposals combining hardware and software. Orders remained solid, supported by the favorable reception of the lifestyle proposal Family Suite, the net-zero energy house (ZEH) Green First Zero, the next-generation indoor environmental system Smart IX, and PLATFORM HOUSE touch, a smart-home service linked to floor plans that was launched last year.」

「The latest lifestyle proposal Family Suite Ouchi Premium, the net-zero energy house (ZEH) Green First Zero, the next-generation indoor environmental system Smart IX and PLATFORM HOUSE touch, a floor-plan-linked smart-home service launched last year, were well received, and orders remained strong.」

「In October 2021, to clarify the offensive and defensive roles of the technology division within the organizational structure, the Company newly divided it into the R&D Headquarters and the Technology Management Headquarters. The R&D Headquarters assumed responsibility for matters including new architectural technologies, research and development in residential living, design centered on housing, product development, and planning intellectual property strategies, with the aim of further advancing technology development.」

「The Company renovated the five Sumai no Yume Kojo facilities nationwide as Tomorrow’s Life Museum and continued initiatives to enhance the customer experience by developing them into facilities where visitors can experience lifestyle-oriented model homes, a technology and structure hall, an environmental hall and other facilities in one place under the concept of “empathy.”」

「The Company focused on expanding sales of mid- to high-end and high-priced products. Orders remained strong, supported by the favorable reception of the latest lifestyle proposal Family Suite Ouchi Premium, designed to address diverse housing needs and changes in lifestyles during the COVID-19 pandemic; Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 91% in fiscal 2020; and Smart IX, a next-generation indoor environmental system whose adoption rate exceeded 80% within six months of launch. The Company also decided to renovate the five Sumai no Yume Kojo facilities nationwide as Tomorrow’s Life Museum, developing them into facilities that further enhance customer satisfaction by providing a one-stop experience of real-life living through lifestyle-oriented model homes, a technology and structure hall, an environmental hall and other facilities under the concept of “empathy,” enabling visitors to learn enjoyably and make informed decisions.」

「The Company focused on expanding sales of mid- to high-end and high-priced products, including the opening at Kansai Sumai no Yume Kojo in Kizugawa, Kyoto, of a lifestyle-oriented model home where visitors can experience distinctive spaces and diverse proposals for happy living, such as KOKAGE LOUNGE, which uses the roof pitch to create a spacious home environment through its ceilings and eaves, and REGNUM COURT, a three- and four-story product that combines privacy with openings that let residents experience nature. The latest lifestyle proposal Family Suite Ouchi Premium, designed to address diverse housing needs and changes in lifestyles during the COVID-19 pandemic; the next-generation indoor environmental system Smart IX; and Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 91% in fiscal 2020, were well received, and orders remained strong.」

「In its detached-house business, the Company promoted sales of Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 87% in fiscal 2019, and Family Suite, a large-space living concept developed from the “the happier the longer you live in your home” research that maintains a comfortable distance among family members and had an adoption rate of approximately 60%. It launched Family Suite Ouchi Premium, which incorporated new lifestyle proposals responding to increased time spent at home, and rolled out proposals across all products addressing post-COVID lifestyles, including working from home. It also expanded sales of high-priced products in addition to its core mid- to high-end products, including the Shawood wooden detached-house product KOKAGE LOUNGE, which uses the roof pitch to create a spacious home environment through its ceilings and eaves. In addition, it sought to appeal to a broader price range by strengthening the second brand through 積水ハウス ノイエ. The Company also opened 7 Stories of Everyone’s Life, a lifestyle-oriented model home at Kanto Sumai no Yume Kojo, where visitors can experience a range of proposals for happy living and the technologies supporting them in one place.」

「In its detached-house business, the Company promoted sales of Green First Zero, a net-zero energy house (ZEH) whose adoption rate reached 87% in fiscal 2019, together with Family Suite, a large-space living concept developed from the findings of the “the happier the longer you live in your home” research and advanced technologies that maintains a comfortable distance among family members. Its adoption rate reached approximately 60%.」

「In addition to its current core mid- to high-end products, the Company expanded sales of higher-priced products with enhanced specifications and sought to appeal to a broader price range by strengthening its second brand through 積水ハウス ノイエ株式会社.」

「In its detached-house business, the Company promoted sales of the Family Suite large-space living concept, which maintains a comfortable distance among family members through the findings of the “the happier the longer you live in your home” research and advanced technologies. As a result, the adoption rate rose steadily and recently exceeded 50%. The Company also promoted sales of Green First Zero, a net-zero energy house (ZEH) that achieves a net-zero energy balance through energy conservation and energy generation while maintaining a comfortable lifestyle, and its adoption rate reached 79% in fiscal 2018.」

「In its detached-house business, the Company expanded and promoted sales of the Family Suite large-space living concept, which maintains a comfortable distance among family members through the findings of the “the happier the longer you live in your home” research and advanced technologies.」

「In October, the Company launched IS ROY+E Family Suite (イズ・ロイエ ファミリースイート), which proposes a large-space living room that maintains a comfortable distance among family members by combining the results of research by the Institute of Residential Living on “the happier the longer you live in your home” with advanced technologies.」

「As part of efforts to strengthen construction capabilities, the Company improved construction-site conditions with the aim of introducing assist suits at worksites in December 2018 to reduce the burden of overhead work.」

「In the detached-house business, the Company worked to develop and strengthen sales of high-value-added products, including net-zero energy houses (ZEH) and products using original exterior walls. It also introduced the Airkis air-environment specification to Shawood, making it available for proposal across all detached-house products.」

「In its steel-frame housing Iz Series, the Company introduced the new Dynamic Frame System and strengthened proposals for Slow Living spaces, featuring column-free large spaces with ceiling heights of 2.74 m, widths of up to 7 m and large openings extending vertically and horizontally. Together with the use of highly insulated sashes, this achieved both ZEH performance and large spaces with large openings.」

「In its steel-frame housing Iz Series, the Company introduced the new Dynamic Frame System and strengthened proposals for Slow Living spaces, featuring column-free large spaces with ceiling heights of 2.74 m, widths of up to 7 m and large openings extending vertically and horizontally. Together with the use of highly insulated sashes, this achieved both ZEH performance and large spaces with large openings.」

「In its detached-house and rental-housing businesses, the Company introduced new products and strengthened its proposal and construction capabilities to expand orders by establishing an unshakable position as a leading brand. It also held sales promotion events nationwide, including “Housing Open Days” and “ShaMaison Festa.”」

「In its detached-house and rental-housing businesses, the Company introduced new products and strengthened its proposal and construction capabilities to expand orders by establishing an unshakable position as a leading brand. It also held sales promotion events nationwide, including “Housing Open Days” and “ShaMaison Festa.”」

「To increase orders by establishing an unshakable position as a top brand, the Company strengthened its product, proposal and construction capabilities.」