Foldable iPhone the result of Cook's decade-long push, priced above $2,000? - iPhone Mania

The announcement event is expected to take place at 2 a.m. Japan time on 10 September, with Apple set to unveil its first foldable iPhone. The company is considering an internal price proposal above $2,000, with a $2,199 option also recently under discussion. Production is expected to be limited to several hundred units per day, and reports suggest that initial inventory will be extremely limited.

Cook is said to have ordered an acceleration of development after witnessing the spread of foldable smartphones during a visit to Asia around 2020. The internal code name is reportedly “V68,” while some have referred to the device as the “iPhone Ultra.” Newly appointed CEO Ternus is expected to attend the announcement event, while Cook is expected to watch from the audience.

The initial development target was around $1,999, below $2,000, but a $2,199 proposal is now under discussion as costs have risen. A model with higher-capacity storage could approach $3,000. The device is expected to occupy a higher price range than the top-end iPhone Pro configuration, a factor that will help determine whether it is commercially viable.

The device is expected to feature an approximately 7.8-inch inner display and an approximately 5.5-inch outer display. The hinge is reportedly made from a combination of titanium and aluminum, while the cover glass was jointly developed with Corning. The name remains uncertain until the official announcement, although many details reportedly match expectations.

Production is reportedly expected to be limited to several hundred units per day, and the start of mass production could be delayed by stringent quality standards. At the same time, a release within the year is expected, and market expectations reportedly call for sales of 7 million to 10 million units.