According to reports from U.S. media, Apple is expected to launch 8 new products in September 2026, with Mac mini and Mac Studio shipments beginning on 22 September and the iPhone 18 Pro series and a foldable iPhone expected to be announced. A 18 September release in Japan is reportedly the most likely scenario.
According to information reported by MacRumors, a total of 8 products are expected to launch by the end of September, with shipments of the already-announced Mac mini and Mac Studio reportedly beginning on 22 September. It has also been reported that models other than the 512GB Mac Studio are expected to ship in late October.
The standard iPhone 18, iPhone 18e and iPhone Air 2 are reportedly expected to launch in spring 2027 rather than in September, while Apple is also said not to be updating the Apple Watch SE this year.
The foldable iPhone is a major topic surrounding the event. The iPhone 18 Pro is expected to feature a smaller Dynamic Island and an A20 Pro chip, while the iPhone 18 Pro Max is rumored to offer camera improvements and a larger-capacity battery. The foldable model is reportedly expected to have a display measuring approximately 5.5 inches when closed and approximately 7.8 inches when opened, but its launch timing remains uncertain.
A 18 September release in Japan is considered the most likely scenario, with Apple expected to follow the pattern of opening preorders and beginning sales shortly after the 9 September event. Information on new Mac products is also reportedly available on iPhone Mania's Mac roundup page.