Tokyo Soir will open a form forma specialty store at Unimo Chiharadai in Chiharadai, Ichihara, Chiba Prefecture, on 6 November. The store will feature the largest sales floor in the chain.
The form forma Unimo Chiharadai store has a floor area of approximately 42 tsubo, making it the largest form forma store in the chain. It will carry mainly black formalwear, as well as ceremony suits, dresses, accessories and bags, with a spacious layout designed to make it easy for customers with strollers to enter.
The opening is supported by the characteristics of the Chiharadai area, where children account for 16.3% of the population and families with children make up a relatively large proportion of the overall Ichihara population. Demand for formalwear for different life events is expected to grow, while there are few formalwear specialty stores in the surrounding area.
The store will be located on the first floor of Unimo Chiharadai, at 4 Chome, Chiharadai-nishi. With this opening, Form Forma's store network will comprise 4 stores in Chiba Prefecture and 38 nationwide. The company aims to establish a formalwear hub rooted in the local community.
The store will open on Friday, 6 November 2026. From 6 to 15 November, all products will be 10% off, and opening promotional products will be discounted by up to 50%, with some exclusions.