Apple has announced the new iPhone 18 Pro/Pro Max, with the Pro starting at ¥219,800 and the Pro Max at ¥239,800. Preorders will open on 12 September, with the devices launching on 18 September. They will be available in 4 colors, including new options.
At its announcement event on 10 September U.S. time, Apple unveiled the new iPhone 18 Pro/Pro Max. Preorders will open at 9:00 p.m. on 12 September, and the devices will launch on Friday, 18 September. In Japan, the Pro will start at ¥219,800 including tax, while the Pro Max will start at ¥239,800 including tax.
The body will be available in 4 colors: Burgundy, Glacier, Silver, and Black, with Burgundy and Glacier being new colors. Apple also announced the availability of leasing programs, trade-ins, and family plans in the United States.
The new models are powered by the A20 Pro chip and use 2-nanometer technology. The 6-core CPU integrates 2 super cores that are up to 20% faster, 4 efficiency cores, and Neural Accelerators, while also offering increased memory bandwidth. The Neural Engine has been expanded to 32 cores, which is expected to improve processing performance.
The camera system features a 48MP Fusion main camera with a variable aperture. The aperture is automatically adjusted by a new 6-blade rotor mechanism, enabling optimization for each scene. Video features include the ability to apply Cinematic mode effects to footage recorded in standard mode after filming, as well as support for 4K Dolby Vision HDR time-lapse video.