As rumors about this year's new iPhone models continue to spread, many believe that the standard iPhone 18 will be announced next spring, while the Pro models will be announced this fall. Debate also continues over the feasibility of features such as the Pro Max's pricing and a variable-aperture camera.
This article rounds up the rumors and predictions surrounding the iPhone 18. It focuses primarily on speculation that the standard model could be announced next spring, while the Pro and Pro Max may be announced this fall, and also covers reports on a foldable model, pricing trends and design. Particular attention is being paid to rumored color options and new features across the Pro lineup. Coverage of foldable devices is planned for a separate article.
Regarding pricing, the article compares the factors behind the price increases for last year's iPhone 17 series with price changes in the US and Japan, and suggests that the iPhone 18 Pro Max could cost approximately $1,499 for the 512GB model, potentially representing a price increase of around ¥70,000. Debate over pricing trends in Japan and overseas markets is expected to continue.