Apple will hold an event announcing new iPhones at 2:00 a.m. Japan time on 10 September. The current iPhone 17 is expected to remain the “latest standard model” for just under six months after the announcement, and overseas media have concluded that buyers are unlikely to regret purchasing it now.
Apple will hold an event announcing new products on 10 September. The latest view is that the iPhone 18 will not arrive until March 2027 and will launch at the same time as the iPhone 18e. As a result, the current iPhone 17 is likely to remain the “latest standard iPhone” for some time after the announcement.
The iPhone 17 features a display with a variable refresh rate of up to 120Hz, providing smooth operation, while its brightness and reduced reflectivity have also received positive reviews. The rear camera consists of a 48MP wide-angle and an ultrawide lens. It does not have the telephoto lens found on the Pro models, but some view its camera capabilities as sufficient for everyday use.
The front-facing selfie camera uses an 18MP square sensor and supports Center Stage. Image stabilisation for selfie videos has been improved, and Dual Capture will be available on all models. Issues with iOS 26 have been reported, with improvements expected in iOS 27.
In terms of power consumption, the iPhone 17’s battery level fell only from 100% to 98% during a durability test involving 45 minutes of continuous video playback, earning high marks for battery life. However, it has also been reported that stability varies between individual devices, and the experience after the official software release may differ.
Regarding waiting for the iPhone 18 next spring, some speculate that it may not represent a major upgrade. Weibo reports have also indicated that the performance gap between the iPhone 18 and 18e may narrow. Overall, the iPhone 17 continues to be regarded as a good buy.
The article is presented as overseas coverage from Ziff Davis edited for Japan by 4X. The journalist concludes that anyone who needs a new iPhone before 9 September can safely buy the iPhone 17 now.