Apple may discontinue 11 current products as early as next week, according to reports. The announcement and product changes are expected at an event in the early hours of 10 September Japan time, with potential changes to current prices also under consideration.
An article published this week reports that Apple may remove 11 current products at next week’s event. The products currently shipping and on sale, along with their current prices in Japan, have been listed, and expected changes in inventory resulting from the product changes are drawing attention. No official announcement has been made, however, so the information remains speculative.
The products considered most likely to disappear are mainly models outside the iPhone 16 series, including the iPhone 17 Pro/Pro Max, as well as audio and video equipment, Apple TV and HomePod products. By contrast, the iPhone 17 Pro and Air, along with the Apple Watch SE 3, are expected to remain in the lineup. Potential changes to Apple’s direct-sale prices in Japan are being discussed based on prices as of now.