Apple has announced that it will hold the new product announcement event “Surprise and shine.” at 10:00 a.m. local time on 9 September. The event will begin at 2:00 a.m. Japan time on 10 September, with new products including the iPhone 18 Pro series and a foldable model widely expected to be announced.
Apple has announced that it will hold a new product announcement event called “Surprise and shine.” The event will begin at 10:00 a.m. local time on 9 September, or 2:00 a.m. Japan time on 10 September, and will be available to watch online.
The main new products rumored to be announced include the iPhone 18 Pro series and a foldable iPhone, which may be called Ultra. The announcement of the Apple Watch Series 12 and AirPods 5 series is also widely expected.
As for preorder and release timing around the event, some expect iPhone preorders to begin around 11 September as usual, although this year they may start on 12 September. 18 September is widely expected to be the release date. Rumors suggest that initial supplies of the foldable iPhone will be limited, leading to predictions of an earlier release in the United States or a launch after the iPhone 18 Pro series.
Official accessories are also expected to launch on the same day, with cases for the new iPhone and new Apple Watch colors potentially appearing in the online store. The event will be available to watch via livestream on Apple’s official website, YouTube and Apple TV.