Samsung will launch 3 new foldable smartphone models in August. The article reports on its expansion strategy in the Japanese market and secret development work with Japanese companies.
Samsung Electronics launched 3 models in its series in August, including the Galaxy Z Fold8. The company has indicated a policy of maintaining and expanding its leading share of the global foldable smartphone market, with strengthening its competitiveness in Japan emerging as a key focus.
Executive Vice President Yang Byung-deok, who is responsible for the company’s core technology development, repeatedly stated that foldable devices cannot be defined by a single form factor, and said that the technology has been refined across generations. Development is said to have continued for 8 years.
The article examines Samsung’s strategy in the Japanese market and, through the perspective of its marketing chief for Japan, explores how the company will respond to the arrival of a rival. It also touches on its relationship with Japanese companies and its outlook for the future.
Against the backdrop of the launch of 3 models, including the Galaxy Z Fold8, and long-term development of foldable technology, Samsung’s intention to expand its share of the Japanese market is evident.