Apple announced the iPhone 18 Pro/Pro Max and the iPhone Duo, featuring a foldable design. Compared with the iPhone 17 Pro series, the new models are distinguished by increased weight, higher prices, new camera features and the latest chip. No standard model was announced, resulting in a lineup focused on the Pro models. Attention is also turning to developments ahead. This article organizes the facts surrounding the new products. It focuses on differences in their available features.
Apple held a new product launch event in the early hours of 10 September and unveiled the iPhone 18 Pro/Pro Max and the foldable iPhone Duo. The iPhone 18 Pro series offers a wider range of colors and is heavier than the previous generation. The main differences in features from the iPhone 17 Pro series are the increased weight and prices, along with newly added photography features.
Although the volume is unchanged, the iPhone 18 Pro is 5g heavier than the 17 Pro, while the iPhone 18 Pro Max is 16g heavier than the 17 Pro Max. Prices have risen substantially, to ¥219,800 for the 256GB model, ¥254,800 for 512GB and ¥324,800 for 1TB, with a 2TB option also available. Meanwhile, compared with current pricing, some models have seen larger price increases.
The main 48MP Fusion camera now supports a variable aperture. New features include automatic aperture adjustment, four aperture settings, third-generation Photographic Styles and the application of cinematic effects to video. Pro-level controls, including manual shutter-speed and white-balance adjustment and AI subject tracking, are also available.
The phones are equipped with the 2nm A20 Pro, which increases memory bandwidth by 50%, while the 7-core GPU is up to 40% faster. The new Apple C2 cellular modem improves reconnection and speed. The thermal design has been enhanced with a vapor chamber, delivering a 40% improvement in sustained performance through better thermal management. Battery life has been extended substantially, particularly on the Pro Max.