Apple is expected to hold its official event from 10:00 local time on 9 September, beginning at 2:00 a.m. JST on 10 September. The iPhone 18 series and the official release of iOS 27 are expected to be announced.
Apple has announced on its official website that it will hold the event “Apple Event – Surprise and shine.” from 10:00 local time on 9 September, beginning at 2:00 a.m. JST on 10 September. The event will take place at Apple Park in California and will be streamed on the official website and official YouTube channel.
The event is expected to include the announcement of the iPhone 18 series, consisting of 3 models—the standard, Pro, and Pro Max—as well as the first foldable smartphone, the iPhone Ultra (provisional name). The next-generation Apple Watch Series 12 (provisional name) is also expected to be unveiled.
The timing of the official releases of the latest platform lineup is expected to be announced this fall, and the official release dates for iOS 27, iPadOS 27, watchOS 27, visionOS 27, and macOS Golden Gate 27 may be mentioned.
In Japan, pre-orders are expected to begin on 11 September, followed by the launch on 18 September. As related information, the 9 September event date is around the same time as the dates of past announcements.