Apple is expected to unveil the new iPhone 18 Pro and other products at a September event, with 9 September emerging as the leading candidate for the keynote. Preorders are widely expected to open on 12 September.
Apple's new iPhone 18 Pro is expected to be unveiled at a September event alongside the 18 Pro Max and a foldable model, which may be called the iPhone Ultra. Other reports, including exclusive information from ChannelNews, have offered different dates for the keynote, but the author considers them incorrect and regards 9 September as the most likely date.
If 9 September is confirmed, the rest of the launch schedule is expected to fall into place naturally. The event is likely to be held at the Steve Jobs Theater at Apple's headquarters in Cupertino, California. The author considers 26 August the most likely date for the venue announcement.
Preorders would normally open immediately after the keynote, but this year they are expected to begin on a different date, most likely Saturday, 12 September. The schedule is said to have been shifted by one day to avoid coinciding with 11 September, the customary preorder date. Mark Gurman has reported on this point in detail.