Apple is planning an announcement event for the new iPhone 18 Pro and Apple Watch in September. An event on 9 September local time is considered likely, with the announcement expected to take place late on 10 September Japan time.
Apple is preparing an announcement event for a new iPhone and Apple Watch, with an event on Wednesday, 9 September, local time considered likely. The date is expected to be 10 September in Japan, and the iPhone 18 Pro series, a foldable iPhone, and the Apple Watch Series 12 and Ultra 4 have been cited as potential announcements. Apple is also recruiting staff to manage venue operations. The event schedule has been reported based on information from Bloomberg.
Assuming the announcement begins at 10:00 a.m. local time, the new products are expected to be unveiled from late on 10 September into the early morning. The pre-order start date is considered likely to be 11 September, with the release date likely to be 18 September. Some observers also expect the schedule to proceed without being later than usual.
The main new products expected at the event include the iPhone 18 Pro and Pro Max, a foldable iPhone, and the Apple Watch Series 12 and Ultra 4. The standard iPhone 18 models are rumored to be announced in spring 2027, while the Apple Watch is expected to focus on an update to its S-series chips.