Braze announced that it had agreed to be acquired by Salesforce, sending its share price sharply higher. The acquisition is valued at approximately $5.7 billion on an enterprise value basis, with consideration of $47.50 per share. Braze's resources are expected to be integrated into Salesforce's various products as a result.
Braze, which operates an AI-powered marketing platform, is reportedly said to have agreed to be acquired by Salesforce. The acquisition is valued at approximately $5.7 billion on an enterprise value basis, and Braze shareholders are expected to receive $47.50 per share.
Salesforce has indicated that it is targeting completion during fiscal 2028, with the agreement announced before the transaction begins. Braze reportedly has approximately 2,770 customers, including Canva, Equinox, Instacart and Venmo.
Salesforce has indicated that it plans to use Braze's technology to strengthen multiple products, including Data 360, Customer 360, SI Force and Agentforce. The company also said that Braze's technology is expected to enhance real-time optimization and multichannel personalization capabilities.